Artem Mashkov is a Startup Executive, Founder, and Mentor with a career defined by building, scaling, and sustaining high-growth businesses.

After immigrating to the United States in 1995, Artem grew up on welfare before launching his first telecom retail business at just 19 years old during the Great Recession. He went on to scale that venture to 15 locations, building a profitable, high-performing operation that continues to thrive today.

An active angel investor and advisor, Artem later joined SwagUp as COO and CFO, where he helped transform the company into one of the fastest-growing businesses in the country. Under his leadership, SwagUp ranked 23rd on the Inc. 5000 list and was successfully acquired by BDA in 2024. Known for his ability to scale with intention, Artem brings a grounded, execution-focused philosophy rooted in profitability, operational clarity, and long-term durability.

A graduate of Baruch College with a degree in Entrepreneurship, Artem is bilingual in English and Russian and is deeply committed to mentoring emerging founders. Beyond business, he is currently performing stand-up comedy, using humor as a creative outlet and a tool for navigating burnout, identity shifts, and mental health. 

When he’s not working or on stage, Artem enjoys gaming, coding, and staying active through sports like volleyball and soccer.

You can find him on Instagram at @artemisfunny or on X at @Artem_Mashkov.

Upcoming shows in NYC: January 15th & January 17th

Explore the future of wellness and performance at www.elavive.com, and join our community on Instagram @elaviveus.

Original music by Emily Gabriele.

#LiveElevated #ElevateYourTeam

Kathy Yavari is a Certified Integrative Health and Wellness coach, Ayurveda Specialist, and Founder of White Orchids Wellness. With a background that spans international business, finance, and marketing, Kathy brings a grounded, global perspective to her coaching rooted in the belief that sustainable change does not come from being told what to do, but from understanding who you are.

At the core of her work is self-discovery. Through guided reflection, intentional questioning, and deep self-awareness, Kathy helps individuals uncover their patterns, values, strengths, and blind spots. This process creates clarity, alignment, and confidence, allowing clients to move beyond autopilot and make choices that reflect who they truly are, not who they have been conditioned to be.

Her approach blends Eastern wisdom with modern coaching practices, supporting high-performing individuals through life transitions and into a more intentional, balanced, and energized way of living.

Explore the future of wellness and performance at www.elavive.com, and join our community on Instagram @elaviveus.

Original music by Emily Gabriele.

#LiveElevated #ElevateYourTeam

In this episode of The Élavive Edit, we sit down with Vitoria for an intimate conversation about endurance, reinvention, and building a life with intention.

Born in the countryside of Brazil, Vitoria learned discipline early through professional tennis, traveling the world alone as a teenager and rising to a #118 ITF junior ranking. That same grit carried her to New York City, where she made it to Wall Street as an investment banking analyst at Citi. What followed was a reckoning familiar to many high achievers: success on paper, and burnout in reality.

Vitoria shares what it felt like to walk away from a prestigious career, navigate uncertainty, and confront the emotional weight of starting over. She reflects on how hyper-independence shaped her resilience, how banking clarified her values, and why staying in a job that drains you can be riskier than leaving it.

This conversation explores the power of playing the long game: learning to sit with uncertainty, creating structure without rigidity, honoring small wins, and trusting that clarity comes through action, not perfection.

A thoughtful listen for anyone rethinking success, rebuilding from experience, or choosing to build slowly.

Explore the future of wellness and performance at www.elavive.com, and join our community on Instagram @elaviveus.

Original music by Emily Gabriele.

#LiveElevated #ElevateYourTeam

What if the most important decision you make all day happens before you even open your eyes?

Most people start their day in reaction mode without realizing they had a choice. In this episode of The Élavive Edit, Jessica breaks down the tiny micro-choice you make before your day even begins and how setting intention shifts your energy, focus, and flow.

Through simple physiology, real-world examples, and practical micro-anchors you can use immediately, Jessica shows how intention becomes the quiet architecture that shapes energy, clarity, emotional regulation, and performance throughout your day.

If you’ve been craving steadier mornings, clearer thinking, or a life that feels more yours, this reset will meet you right where you are and give you one small, powerful shift to carry into tomorrow.

Explore the future of wellness and performance at www.elavive.com, and join our community on Instagram @elaviveus.

Original music by Emily Gabriele.

#LiveElevated #ElevateYourTeam

Marta is a Certified Personal Trainer, Nutrition Coach, and the founder of Marta Elevates. Her philosophy blends real food, functional training, and deep self-awareness — all rooted in a sense of adventure. In this episode, she shares how skydiving became both a catalyst for her personal transformation and a powerful metaphor for how she chooses to live: facing fear head-on, trusting herself fully, and choosing freedom over comfort.

After leaving her 9-to-5 to build a life grounded in purpose and authenticity, Marta created Marta Elevates to help others take full ownership of their health, body, and life — in and out of the gym.

Learn more about Marta on Instagram, TikTok and Youtube @martaelevates

Explore the future of wellness and performance at www.elavive.com, and join our community on Instagram @elaviveus.

Original music by Emily Gabriele.

#LiveElevated #ElevateYourTeam

How do you stay flexible in your thinking? 

The Roundtable, a weekly leadership circle from Élavive, was designed to provide perspective, presence and purpose before heading back into your work with renewed energy and clarity.

Hosted by Jessica Oistacher, Founder of Élavive, The Roundtable isn’t your typical meeting. It’s a 30-minute virtual gathering where leaders, entrepreneurs, and executives come together to explore the intersection of wellness & performance psychology.

Each session blends neuroscience-backed insights, mindful reflection, and open conversation — reminding us that true leadership isn’t about doing more, but being more aligned. It’s a space to exchange ideas, share energy, and reconnect with what matters most.

Whether you join weekly or drop in when you can, The Roundtable is your mid-day reset. It's a reminder that flexibility in thought, flow in action, and presence in leadership are the real performance multipliers.

✨ Join us live every Friday at 12 p.m. EST.

Learn more: https://www.elavive.com/theroundtable

Explore the future of wellness and performance at www.elavive.com, and join our community on Instagram @elaviveus.

Original music by Emily Gabriele.

#LiveElevated #ElevateYourTeam

In this episode of The Élavive Edit, we sit down with Shiri Feldman, a product marketer and copywriting consultant with over six years of expertise spanning beauty, fashion, wellness, and lifestyle brands. 

Shiri loves working with female-founded companies, eco-friendly brands, and DTC businesses focused on quality offerings. Her approach to marketing and product positioning has consistently helped clients make their mark in crowded markets.

Shiri opens up about the early days of building her business, the fears that came with financial uncertainty, and how leading in a feminine way transformed her approach to success. From L.A. to NYC, this bicoastal baddie knows what it takes to turn fear into fuel and intuition into influence. 

Learn more about Shiri on Instagram @shiri_feldman 
or visit www.shirifeldmanconsulting.com

Explore the future of wellness and performance at www.elavive.com, and join our community on Instagram @elaviveus.

Original music by Emily Gabriele.

#LiveElevated #ElevateYourTeam

In this premiere episode of The Élavive Edit, we sit down with Maria Kalen — a mindset coach, intuitive healer, and fractional CFO — to explore what happens when success meets self-awareness.
Maria’s story is one of transformation: from the structured world of finance to a more fluid, intuitive way of leading and living. Together, we uncover the turning points that shaped her path, the practices that keep her grounded, and how she’s helping others bridge the gap between ambition and alignment.

Learn more about Maria on Instagram @happywithmaria or visit her website www.happywithmaria.com

Explore the future of wellness and performance at www.elavive.com, and join our community on Instagram @elaviveus.

Original music by Emily Gabriele.

#LiveElevated #ElevateYourTeam

Élavive's handpicked, high impact stories and insights on how to live and work at your highest potential. 

Featuring custom audio by the talented Emily Gabriele, a sound designed to elevate your state.

Explore the future of wellness and performance at www.elavive.com, and join our community on Instagram @elaviveus.

Original music by Emily Gabriele.

#LiveElevated #ElevateYourTeam