The Electrical Company Marketing Podcast

How many of your electrical customers are sending new business your way? Matt Law shares how one service company generated more than $5 million through customer referrals and explains how electrical contractors can create similar opportunities. Learn why delivering an outstanding customer experience comes first, followed by simple thank-you packages, review requests, referral cards, and incentives. Discover how to track referrals inside your CRM and build a system that encourages customers to recommend your electrical company.

What actually causes an electrical company to grow year after year? Matt Law walks through four connected areas of growth: saying the right things through strong USPs, growing your prospect and customer database, generating opportunities through a diversified marketing arsenal, and automating follow-up. Instead of disconnected marketing tactics, learn how to build one system designed to compound results.

If everything in your electrical company feels urgent, it's difficult to focus on the work that actually creates growth. Matt Law shares a practical system for identifying priorities, protecting your Big Rocks, planning your weeks and months, organizing projects, delegating work, and building repeatable checklists. The goal isn't doing more—it's consistently getting the right things done.

What happens when someone asks ChatGPT or Google AI to recommend an electrician in your area? Matt Law explains Answer Engine Optimization and what electrical companies can do to increase their chances of appearing in AI-generated answers. Learn how website health, service pages, local information, reviews, citations, content, social channels, and authority all help AI understand and trust your company.

You may have Google Ads, SEO, a website, and even AI—but is your electrical company's overall marketing actually healthy? Matt Law explains how to measure the complete system, identify the gaps costing you leads and customers, and determine where to focus next.

Thinking about buying an electrical company or adding another location through acquisition? Matt Law breaks down the realities buyers need to consider before making the deal. Learn what to investigate in the financials, revenue, marketing spend, staffing, customer base, and seller’s plans. You’ll also discover why weak marketing can actually represent major upside—and how making too many changes too quickly after taking ownership can destroy the value you just purchased.

What happens when an electrical lead comes in while you're on another job, already on the phone, or asleep at 11:00 at night? In Part 2, Matt Law explains how to build a follow-up ecosystem that keeps valuable opportunities from disappearing. Learn how CRM technology, AI backup, phone systems, automated nurturing, calendars, texting, and measurable marketing can help electrical companies convert more of the leads they're already paying to generate.

Electrical contractors are constantly being pitched the promise of “more leads,” but leads don't automatically produce revenue. In Part 1, Matt Law breaks down the paid advertising channels that can actually generate opportunities, including Google Ads, Local Service Ads, Meta, and more. You'll also learn why your reviews, website, landing pages, USPs, targeting, and sales preparation can determine whether those advertising dollars turn into profitable electrical jobs.

No two homeowners make buying decisions the same way. In Part 2, Matt Law teaches electrical contractors how to identify four common personality types and adapt every sales conversation accordingly. Learn how understanding your customer can improve communication, reduce objections, and increase your closing percentage.

Selling electrical projects isn't about pressure—it's about earning trust. In Part 1 of this two-part series, Matt Law shares practical sales strategies that help electrical contractors improve their close rates through preparation, professionalism, better questions, and a clear sales process. Learn how to communicate value instead of price and give homeowners the confidence to choose your company.