Most electrical companies rely on word of mouth — and wonder why they aren’t growing faster. In this episode, we break down what modern marketing looks like for electrical businesses: clear messaging, a strong web presence, paid ads that work, and lead follow-up systems. If you want more qualified leads and fewer wasted marketing dollars, this episode shows you where to start.

Scaling a electrical business isn’t about hustle — it’s about systems. In this episode, we walk through the core systems every electrical company needs: tracking leads, sending estimates, managing jobs, collecting payments, and asking for reviews. You’ll learn how to build scalable workflows that don’t fall apart when things get busy. If your business feels like chaos every time the phone rings, this episode will help you organize and scale.

Let’s talk leadership. In this episode, we shift the spotlight from the team to the business owner. Because sometimes the biggest bottleneck in a electrical business... is the person running it. You’ll hear what successful owners do differently — and why micromanaging, perfectionism, and burnout are often signs that your leadership style needs to evolve. If you’re working harder than ever but not seeing results, this episode will challenge you to grow yourself first.

Most electrical businesses hit a ceiling — not because of a lack of opportunity, but because they don’t have the right people around them. In this episode, we explore how the right team fuels serious growth in the electrical space. From the person answering the phones to the technicians and crews who do the work, we’ll show you how to hire the roles that matter — and avoid the ones that slow you down. If your company is stuck, it’s probably a people problem. This episode helps you fix it.

In this bonus episode of The Electrical Company Marketing Podcast, we outline the traits of electrical companies that consistently grow. Discover why trust, clear goals, capital, and accountability are the foundation of a scalable business. If you’re wondering why some companies break through and others stall, this episode answers that question.

Join us in The Electrical Company Marketing Podcast as we dive into how electrical contractors can use appointment automation to book more jobs with less effort. Learn how to offer online scheduling, send booking links via text, and sync everything with your calendar and CRM. If you want to make it easier for customers to say yes, this episode is a must-listen.

Join us in The Electrical Company Marketing Podcast as we reveal how electrical contractors can leverage video ads to drive more calls and visibility. We’ll cover how to structure winning videos, where to run them, and how to make sure they generate leads—not just likes. Video marketing isn’t optional anymore—this is your blueprint.

In this bonus episode of The Electrical Company Marketing Podcast, we share what successful electrical businesses do to thrive during a downturn. Learn how to adapt your marketing, target essential services, and stay visible when competitors go quiet. If you’re serious about growth regardless of the economy, this episode will show you how to stay strong and recession-ready.

Join us in The Electrical Company Marketing Podcast as we discuss the secrets to ranking in Google’s Local 3-Pack for electrical businesses. Learn how to generate and manage reviews, build consistent citations, and optimize your Google Business Profile. We’ll also explore how backlinks and structured data can enhance your local SEO efforts. Tune in for practical strategies to increase your visibility and drive more leads.

Join us in The Electrical Company Marketing Podcast as we explore Google’s Local Service Ads and how they can help you generate more calls and leads for your electrical business. Learn how to set up your account, optimize your profile, and manage leads effectively. We’ll also cover budgeting strategies, the importance of reviews, and tips for maintaining a high response rate. Don’t miss this guide to maximizing LSAs for your electrical company.