From the Office Cubicle.

Wednesday, October 23rd

Hey Filmmaker,

Let’s get one thing straight: not all investors are created equal.

And honestly, some of them suck.

That’s right—I said it.

Some can empower your creativity, while others can stifle it, making you question your project, your vision, and even yourself.

Knowing when to walk away from a bad investor is essential, and it can save you time, money, and peace of mind.

Here’s what you need to know about spotting the red flags and finding investors who will support, not sabotage, your work.

THE MODERN FILMMAKER

This Issue: The Three P's Every Filmmaker Should Consider: Paper, Project, and People.

Last Issue: What is Tone in Filmmaking?

On Sale Now: The Modern Filmmaker’s On Set Filmmaking Dictionary

So There I Was…

So there I was, sitting across from an investor in a dimly lit office, hoping this was it.

I was pitching my project—a story I’d poured my heart into.

They seemed perfect: credentials, connections, and the money to get things rolling.

As I wrapped up, they started giving feedback… based solely on my logline.

They wanted script changes that would gut the soul of the story without even reading the full script.

Still, I pushed through and, against my better judgment, accepted their promise to invest.

But then came the delays and the excuses: they were “renovating their house,” or their “lawyer needed more time.”

Two years of “almost” getting funding later, I realized the hard truth—they were never going to commit.

Walking away wasn’t easy.

But when I did, I found real investors who respected my vision and wired funds the day they promised.

So, filmmaker, learn from my experience.

Don’t let bad investors drain your project’s lifeblood.

Some investors aren’t worth the time, no matter how deep their pockets seem.

Why Some Investors Aren’t Worth Your Time (and How to Spot the Red Flags)

Not every investor wants to help you succeed on your terms.

Some are more interested in controlling the project, others are indecisive, and some just don’t respect your creative direction.

These investors can jeopardize your vision, delay your project, and put you in a constant state of uncertainty.

Here are a few major red flags to watch for:

1. Constantly Questioning Your Vision

Constructive feedback is a normal part of the filmmaking process, but if an investor can’t stop pushing for changes that fundamentally alter your project, take it as a warning sign.

The right investor respects your creative decisions and believes in the story you’re trying to tell.

If they’re already demanding extensive changes without fully understanding your vision, it won’t get better over time.

Consider the 2012 film Cloud Atlas.

When directors Lana and Lilly Wachowski pitched it, they faced skeptical investors unsure about the film’s ambitious structure.

Rather than compromising the film’s complex narrative to satisfy financial backers, the Wachowskis chose to work with those who believed in their unique vision.

2. Unrealistic Demands for Control

An investor who wants excessive control over creative aspects, especially if they lack film industry experience, is a red flag.

Demanding final cut rights or control over key decisions can limit your freedom to tell the story as it’s meant to be told.

Investors should act as supporters, not micromanagers.

The Social Network director David Fincher reportedly avoided working with investors who demanded creative control over the film’s narrative, allowing him to portray the story with an unbiased lens.

Choosing creative freedom over meddlesome backers can be critical to a project’s success.

3. Slow to Commit

If an investor drags their feet on contracts, meetings, or financial arrangements, it’s often a sign that they aren’t fully on board.

A committed investor understands that time is precious in filmmaking and won’t keep you waiting around.

If they constantly come up with excuses, walk away.

Indie filmmakers often face this issue.

Instead of spending months chasing down uncertain backers, Kevin Smith self-financed Clerks by maxing out credit cards.

Though risky, this move allowed him to make the film without waiting for unreliable investors.

4. Playing Financial Games

Some investors like to nitpick budgets, demand unfeasible cuts, or backtrack on agreed-upon terms.

If an investor constantly questions the budget, it’s often a sign they’re not serious or looking to squeeze more value than they’re willing to pay for.

You want someone who values the budget as part of the project’s overall success.

In the production of Whiplash, director Damien Chazelle faced funding challenges but opted to work with investors who trusted his vision.

These investors knew the budget was tight but supported him anyway.

Finding investors who respect the project’s financial needs makes all the difference.

🎬 Take the Next Step in Your Filmmaking Journey

Filmmaking is daunting—you know the vision in your head, but turning it into reality feels impossible without clear guidance and tools.

Imagine having a front-row seat to a movie being made and walking away with all the templates, resources, and inspiration you need to make your own.

The WITH LOVE All-Access Pass is your ticket to demystifying the filmmaking process, offering an unparalleled behind-the-scenes experience and every resource in one bundle.

👉 Get started, now!

How to Find Investors Who Truly Support Your Film

So how do you find those rare investors who will genuinely support your vision? Here are some steps to connect with the right people:

1. Leverage Your Network

One of the biggest assets in filmmaking is your network.

Talk to other filmmakers, producers, and actors who’ve worked with investors.

Word-of-mouth recommendations can lead you to investors who have a track record of being supportive, professional, and reliable.

2. Be Clear About What You Want

When you pitch, be upfront about your vision and what you expect from investors.

This clarity helps you set boundaries from the beginning.

Investors who appreciate your transparency are more likely to respect your creative freedom.

3. Don’t Settle

Desperation can be tempting, especially on tight deadlines.

But remember: it’s better to wait for the right investor than to compromise with someone who could derail your work.

The right investor will come with patience and persistence.

For the indie film Moonlight, director Barry Jenkins waited for the right people who believed in his vision.

He partnered with A24, a company known for supporting creative freedom.

The film went on to win the Academy Award for Best Picture.

Why It Matters: How Bad Investors Can Derail a Film Project

Choosing the wrong investor can have far-reaching consequences. Here are the major reasons why working with the right investors is critical:

* Protects Creative Integrity: The wrong investor can compromise your story, while the right one respects it.

* Saves Time and Energy: Committed investors will move forward without unnecessary delays.

* Preserves Budget Integrity: Supportive investors respect the agreed-upon budget, allowing you to focus on production.

* Ensures Mutual Trust: Good investors act as partners, making it easier to collaborate productively.

* Reduces Stress: The right investor relationship means less time wasted in negotiations and more time spent on creating your film.

Final Thoughts

Filmmaking is a labor of love, passion, and dedication.

With the right investors, you can bring your vision to life without compromising your values or creativity.

But remember, some investors simply aren’t worth the hassle.

If they constantly question your choices, stall commitments, or want excessive control, it’s a signal to walk away.

Trust your instincts and choose investors who believe in both you and your story. With the right support, your project will shine the way it’s meant to.

Cheers,

Mike Rekola

* P.S. Catch up on the rest from TheModernFilmmaker.co:

* 👉 Buy: The Modern Filmmaker’s On Set Filmmaking Dictionary, today.

* 👉 Some Filmmakers to Know: Julia Ducournau & Satyajit Ray…

* 👉 Some Filmmaking Terms: Above-the-Line & Back to First Marks…

* 👉 Some Stories: So there I was… in the Green Mountains…

* 👉 Some Thoughts: The Three P’s of Filmmaking Matter…

* 👉 Meet Me: Mike Rekola…

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.themodernfilmmaker.co

From the living room waiting for Patriot’s Kickoff

Sunday, October 20th

Hey Filmmaker,

I want to talk to you about something you might not think about enough when writing your script: characters.

Not just how many you have, but how important each one is.

The truth is, in a movie, if someone speaks, they need to matter.

This isn't a novel where you can afford to fill out the world with side stories and background figures.

In a film, every second counts, and every character has to earn their place.

This is what we call the "economy of characters."

Let’s break down what that means, why it’s critical to your story, and how getting it right will take your film to the next level.

THE MODERN FILMMAKER

This Issue: Master the Economy of Characters: How Fewer Roles Create Stronger Films

Last Issue: The Three P's Every Filmmaker Should Consider: Paper, Project, and People.

On Sale Now: The Modern Filmmaker’s On Set Filmmaking Dictionary

Why Fewer Characters Equals Stronger Stories

You’ve got two hours, maybe less, to make your film hit.

Every character you add dilutes that focus.

Each extra person pulls attention away from the protagonist, from the plot, and from the emotional journey you’re trying to take the audience on.

You’re asking viewers to invest, but you can only ask so much.

When you keep the cast tight, you’re giving your audience permission to care deeply about the few who matter.

This isn’t to say ensemble casts don’t work—The Godfather and Pulp Fiction are packed with characters, yet every one of them serves a purpose.

The difference between a film with effective characters and one that’s overstuffed is precision.

Each character needs to push the story forward, reveal more about the main themes, or deepen the emotional stakes.

If they’re just there to fill space, they’re dead weight.

Take a look at Inception.

Christopher Nolan juggles a complex plot, but he keeps the characters laser-focused.

Cobb is the center of everything, and the team around him—Ariadne, Arthur, Eames, and the rest—are clearly defined with roles that serve the plot.

No one is standing around delivering pointless lines.

They’re all driving the story forward, helping the audience stay on course through a maze of ideas.

If You Speak, You Matter

Here’s a hard rule: if you give a character dialogue, they must matter.

Words are powerful in film, more so than in any other medium because they’re so sparse.

We don’t have the luxury of pages and pages of inner monologue or description like in a novel.

When a character speaks, it should be intentional.

They need to be moving the plot, raising the stakes, or exposing some deeper truth.

If a line can be cut and nothing changes, that’s a sign the character might not need to be there at all.

Look at Joker—Todd Phillips gives us a tight circle of characters orbiting Arthur Fleck, each one pulling him closer to the edge of madness.

His mother, his therapist, Murray Franklin—they all have a direct impact on his descent.

Everyone who interacts with Arthur matters.

The film is lean, emotionally focused, and unrelenting because it doesn’t waste time on characters who aren’t pushing the story forward.

The Risk of Too Many Characters

Have you ever watched a movie and found yourself wondering, “Wait, who’s that again?” or worse, “Why are they even here?”

That’s what happens when there’s no economy of characters.

Filmmakers who add in too many faces lose their audience’s focus.

It’s overwhelming, confusing, and ultimately weakens the emotional throughline.

You can’t care deeply about anyone if you’re constantly being asked to keep track of everyone.

Sometimes you’ll see this in ensemble films that get sloppy.

They try to balance too many arcs without making sure each character has a real function.

This can work in long-form storytelling, like in a TV series where you have hours to explore different people and subplots, but in film, it’s a recipe for confusion.

The solution?

Trim the fat.

You need to be ruthless in cutting characters that don’t carry their weight.

In Peter Jackson’s The Lord of the Rings trilogy, we see how whole characters from Tolkien’s books were streamlined or removed for the films.

The books had room for endless lore and side quests, but the movies had to stay focused on Frodo and his journey.

Anyone who didn’t directly contribute to that arc had to go.

🎬 Take the Next Step in Your Filmmaking Journey

Feeling stuck on your filmmaking journey?

You’re searching for answers but can’t find real, actionable resources to guide you through the process.

What if you could see exactly how a movie is made—step by step—while gaining access to the same files, templates, and workflows used in a real production?

The WITH LOVE All-Access Pass gives you everything you need: files, videos, documents, and behind-the-scenes insights from an active production in 2025.

👉 Get started, now!

Supporting Characters Aren’t Extras

Now, this doesn’t mean your movie should only have two characters.

Supporting characters are critical to giving your protagonist depth and contrast.

But again, they need to be there for a reason.

They have to reflect something about the main character or the themes of your story, helping to shape the audience’s understanding of what’s at stake.

Think about The Godfather.

Every member of the Corleone family has a purpose in telling Michael’s story.

Vito represents the old guard, Sonny shows us the dangers of hotheadedness, and Fredo is the embodiment of weakness in a world where power is everything.

They aren’t just there for decoration—they’re integral to Michael’s transformation.

The Art of Cutting Characters

Here’s the hard truth: sometimes the characters you love most don’t belong in the story.

You might have a side character with amazing dialogue or a subplot you’ve fallen in love with, but if they aren’t essential to the protagonist’s journey or the film’s themes, they have to go.

It can be tough.

You’ll feel like you’re losing something important, but in reality, you’re sharpening the blade.

A streamlined cast makes every remaining character stronger.

It focuses the audience’s attention where it should be—on the people and the conflicts that matter most.

Make Every Character Count

So here’s your takeaway:

* If you speak, you matter.

* This is the economy of characters.

* Every person on screen should have a reason to be there, a purpose that drives the story forward or deepens the emotional impact.

* Cut anyone who doesn’t. The audience will thank you for it.

Keep your cast lean, keep your focus tight, and remember—you’re making a film, not a novel.

Precision is your friend.

When you master the economy of characters, your stories will hit harder, resonate longer, and stay with your audience far after the credits roll.

I hope you enjoyed this letter, my friends.

Cheers,

Mike Rekola

P.S. Catch up on the rest from TheModernFilmmaker.co:

* 👉 Buy: The Modern Filmmaker’s On Set Filmmaking Dictionary, today.

* 👉 Some Filmmakers to Know: Gina Prince-Bythewood

* 👉 Some Filmmaking Terms: Above-the-Line & Back to First Marks…

* 👉 Some Stories: So there I was… With a Filmmaker Who Lost It All…

* 👉 Some Thoughts: Here's the Secret to Mastering Group Dynamics…

* 👉 Meet Me: Mike Rekola…

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.themodernfilmmaker.co

From the Dermatologist’s Office Waiting Room.

Tuesday, October 15th

Hey Filmmaker,

Starting a new filmmaking project is exhilarating.

You’ve got a story to tell, a vision to bring to life, and a passion that fuels every frame.

But as every filmmaker knows, that excitement can be met with practical challenges.

Should you take on a particular project?

Is it worth the time, the effort, and the energy?

How do you know if a project will be fulfilling or a total drain?

Enter the “Three P’s”: Paper, Project, and People.

This framework helps filmmakers determine whether a project is worth the commitment, and how to balance the elements that make it successful.

Paper represents the finances, Project stands for the creative vision, and People refers to the team you’ll work with.

Not every project hits all three, but if you can get at least two, you’re on solid ground.

Let’s break down each P and why it’s so important to consider them before diving into your next film.

THE MODERN FILMMAKER

This Issue: The Three P's Every Filmmaker Should Consider: Paper, Project, and People.

Last Issue: What is Tone in Filmmaking?

On Sale Now: The Modern Filmmaker’s On Set Filmmaking Dictionary

So There I Was… (Story)

So there I was, waiting for my call to join a set for a new indie project.

I was excited about this opportunity; it felt like my big break as an independent filmmaker.

I’d put everything into this production—my time and my energy.

But as the weeks wore on, I started noticing cracks.

The budget wasn’t adding up, the team had a hard time syncing, and everyone’s patience was wearing thin.

The whole experience became a lesson in what happens when the Three P’s aren’t in place.

That project taught me that without Paper, Project, and People working together in harmony, a film can fall apart.

So, let’s dive into each of these P’s and why they’re critical to filmmaking success.

The Three P’s of Filmmaking: Breaking It Down

1. Paper: The Business Side of Filmmaking

“Paper” refers to the financial aspects of a project.

It’s not just about getting paid; it’s about having the funding needed to bring your vision to life.

When the budget is right, filmmakers can secure the necessary equipment, cast, locations, and post-production tools without constantly cutting corners.

Without adequate Paper, you risk burnout and frustration.

Think of a project where you’re constantly worried about stretching a dollar to cover essentials, like a film that tries to shoot on a shoestring budget.

Even the most passionate filmmakers find themselves worn out and unable to produce their best work under these circumstances.

Take, for instance, the 1999 film The Blair Witch Project.

This film was famously shot on a very low budget, but the filmmakers were still able to cover essentials and knew how to work within their financial constraints.

Paper matters because, without it, even the best ideas and the strongest teams can struggle.

Why Paper Matters:

* Ensures that all production needs can be met without sacrificing quality.

* Helps prevent burnout for the cast and crew, who rely on fair compensation.

* Allows for contingency planning, so unexpected costs don’t derail the project.

2. Project: The Creative Vision

The second P, “Project,” is the heart of your filmmaking work.

The Project encompasses the story, the concept, and the artistic vision that drives you.

It’s the “why” of the film—what you’re aiming to express and why it matters.

When the Project aligns with your creative passion, you’re willing to push through challenges, because you believe in the end result.

Think of movies like Inception, directed by Christopher Nolan. Nolan’s creative vision for the film was ambitious, involving complex plot layers and stunning visual effects.

The Project itself was so compelling that everyone involved was inspired to bring that vision to life.

When a project resonates deeply, it brings out the best in everyone involved, motivating them to work harder and think creatively.

But not every project will spark that kind of excitement.

Sometimes the Paper or the People make a project worthwhile even if the creative vision isn’t groundbreaking.

However, if you find a Project that ignites your passion, you’re looking at a rare opportunity worth fighting for.

Why Project Matters:

* Inspires dedication and energy, especially when conditions get tough.

* Fuels your motivation to put in the extra hours, knowing you’re working toward something meaningful.

* Elevates your work, allowing you to make art that resonates with audiences.

3. People: The Team that Makes It Happen

Finally, there’s “People”—the team of cast and crew that will bring your vision to life.

Filmmaking is a collaborative process, and the quality of the people you work with can make or break a project.

A supportive, talented team can lift the entire production, creating a positive atmosphere that makes even the hardest days on set manageable.

Consider the making of The Lord of the Rings trilogy.

Director Peter Jackson’s team was known for their dedication and camaraderie, which created a supportive environment.

This synergy allowed them to tackle the grueling schedule, tough filming conditions, and complex logistics.

The result?

A trilogy that set new standards for epic storytelling and captivated millions of fans.

On the other hand, a toxic or unmotivated team can derail a production.

Miscommunication, ego clashes, or lack of commitment from just one team member can create an environment where productivity and creativity suffer.

Remember, the People you work with not only affect the quality of the film but can also shape your professional network for future projects.

Why People Matter:

* A collaborative team brings energy, creativity, and problem-solving skills to every part of production.

* Positive working relationships make challenging projects manageable and fulfilling.

* Strong networks formed on set can lead to future opportunities and partnerships.

🎬 Take the Next Step in Your Filmmaking Journey

Feeling stuck on your filmmaking journey?

You’re searching for answers but can’t find real, actionable resources to guide you through the process.

What if you could see exactly how a movie is made—step by step—while gaining access to the same files, templates, and workflows used in a real production?

The WITH LOVE All-Access Pass gives you everything you need: files, videos, documents, and behind-the-scenes insights from an active production in 2025.

👉 Get started, now!

Finding Balance: When You Can’t Get All Three P’s

Ideally, every project would check all three boxes: Paper, Project, and People.

However, most of the time, filmmakers have to make compromises.

The trick is to aim for at least two out of the three.

Here’s how different combinations play out:

* Paper + People: When the pay is fair and the team is great, even a less exciting project can feel worthwhile. You’re well-compensated and enjoy the experience, which often makes up for a lack of creative spark.

* Project + People: If the budget’s tight, but the creative vision is inspiring and the team is enthusiastic, you’ll likely find a way to make things work. Passion and collaboration can carry you a long way when finances are stretched thin.

* Paper + Project: Maybe the team isn’t ideal, but if the budget is solid and the creative vision excites you, the rewards of the work may outweigh the challenging personalities. As long as you stay focused on the end goal, you can still produce a quality film.

Finding the right balance between these three P’s can make the difference between a fulfilling project and one that leaves you frustrated.

Knowing what you’re willing to compromise on can help you make decisions that keep you motivated, productive, and engaged in your filmmaking journey.

Examples of Balancing the Three P’s in Filmmaking

Let’s look at some well-known films where these three P’s were balanced in different ways:

* Mad Max: Fury Road – With a strong creative vision (Project) and a dedicated team (People), Fury Road overcame tough production conditions. The budget (Paper) was tight for such a high-concept film, but the team’s dedication and the director’s creative passion brought the film to life.

* Clerks – This indie film by Kevin Smith had very little budget (Paper) but a strong Project and People. Smith’s passion for the story and the commitment of the small cast and crew turned this low-budget film into a cult classic that launched his career.

* The Revenant – With a large budget (Paper) and a talented team (People), the intense production of The Revenant was sustained by the cast’s commitment to the creative vision, particularly Leonardo DiCaprio and director Alejandro González Iñárritu. This combination led to a challenging but ultimately rewarding production.

Why the Three P’s Matter: Key Takeaways for Filmmakers

Here’s why keeping the Three P’s in mind can transform your filmmaking journey:

* Financial Security (Paper): Ensures you and your team are compensated, preventing burnout and enabling high-quality production.

* Creative Fulfillment (Project): Inspires passion, which fuels productivity, focus, and dedication to the work.

* Collaborative Success (People): Strengthens teamwork, making the entire filmmaking process more enjoyable and productive.

* Long-Term Career Growth: Helps you build a network and gain skills that carry forward to future projects.

* Balance and Flexibility: Guides you in choosing projects that fit your values and goals, even when compromises are necessary.

Final Thoughts

In filmmaking, every project is a choice—a choice to invest your time, resources, and creativity.

The Three P’s—Paper, Project, and People—are the pillars that help guide these decisions, balancing practicality with passion.

While it’s rare to find a project that hits all three, aiming for at least two can create an experience that’s as fulfilling as it is productive.

The next time you’re evaluating a project, think about the Three P’s.

Are you excited about the creative potential?

Cheers,

Mike Rekola

* P.S. Catch up on the rest from TheModernFilmmaker.co:

* 👉 Buy: The Modern Filmmaker’s On Set Filmmaking Dictionary, today.

* 👉 Some Filmmakers to Know: Kathryn Bigelow & Julia Ducournau…

* 👉 Some Filmmaking Terms: Above-the-Line & Back to First Marks…

* 👉 Some Stories: So there I was… in the Green Mountains…

* 👉 Some Thoughts: What is Tone in Filmmaking?…

* 👉 Meet Me: Mike Rekola…

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.themodernfilmmaker.co

From the Elementry School Pickup Line.

Tuesday, October 8th

Hey Filmmaker,

The phrase “Show, Don’t Tell” is a golden rule in filmmaking, but what does it really mean—and why is it so powerful?

For filmmakers, understanding and applying this technique can make the difference between a story that resonates deeply and one that falls flat.

“Show, Don’t Tell” goes beyond mere advice; it’s a principle that lets you communicate through images, actions, and emotions, creating moments that your audience feels rather than hears.

In this post, we’ll break down why “Show, Don’t Tell” is essential in filmmaking, explore real examples that illustrate its impact, and discuss how it can transform the way you tell stories.

THE MODERN FILMMAKER

This Issue: Show Don't Tell, Why It Works!

Last Issue: What is Tone in Filmmaking?

On Sale Now: The Modern Filmmaker’s On Set Filmmaking Dictionary

So There I Was… (Story)

So there I was, watching a short film with a promising premise—a young man struggling with his father’s disapproval of his creative career.

The conflict was intriguing, but within minutes, I could feel the story slipping away.

Why?

Because the characters spent scene after scene spelling out every emotion through dialogue.

“I feel trapped by your expectations,” the son said.

“You don’t understand me at all!”

Every sentiment was vocalized, leaving nothing for the audience to infer or feel on their own.

In that moment, I understood the importance of “Show, Don’t Tell.”

I kept thinking, “How much stronger would this scene be if we saw the father looking at the son’s work with a dismissive glance, or the son reluctantly covering up his sketches before his father walked into the room?”

This experience was a reminder that storytelling in film isn’t about what’s said—it’s about what’s seen and felt.

Why ‘Show, Don’t Tell’ is a Filmmaking Essential

Film is a Visual Language

At its core, film is a visual medium.

Instead of relying on words to convey information, filmmaking gives you the tools to tell stories through images, movements, and visual cues.

This visual storytelling allows the audience to experience emotions without needing them explained.

When you show a character’s actions, the audience can interpret their emotions and motives based on what they see and feel.

In A Quiet Place, nearly all dialogue is eliminated, forcing characters to communicate through expressions, gestures, and body language.

The silence amplifies tension, drawing viewers into a world where survival depends on actions over words.

This “showing” builds an emotional connection that would be diminished if every fear or struggle were spelled out in dialogue.

Building Emotional Connections

Showing instead of telling creates a space for the audience to experience emotions along with the characters, rather than simply being told what to feel.

When you let actions and visuals speak, viewers can form their own emotional responses, which strengthens their engagement with the story.

This approach invites them into the character’s world on a more personal level.

In Get Out, director Jordan Peele uses subtle actions and cues to reveal the tension of racial bias.

The scene where a white police officer asks Chris, an African-American man, for his ID is not explicitly about racism—it’s about the discomfort and fear communicated through Chris’s uneasy expression and his girlfriend’s angry defense.

The film doesn’t have to tell you what’s happening; it shows you, and you feel it.

Conveying Subtext and Theme

Mastering “Show, Don’t Tell” allows filmmakers to explore themes without heavy exposition, using visuals to build subtext that audiences can interpret for themselves.

This approach lets you create layered stories where meaning lies beneath the surface, encouraging viewers to dig deeper into what’s unsaid.

Parasite by Bong Joon-ho is a perfect example of subtext conveyed through visuals.

The contrasting architecture of the wealthy family’s modern mansion versus the cramped, flood-prone home of the struggling family visually represents the class divide.

Without ever explicitly stating the theme of social inequality, Bong uses setting, cinematography, and positioning to show the impact of economic disparity on each character.

🎬 Take the Next Step in Your Filmmaking Journey

Feeling stuck on your filmmaking journey?

You’re searching for answers but can’t find real, actionable resources to guide you through the process.

What if you could see exactly how a movie is made—step by step—while gaining access to the same files, templates, and workflows used in a real production?

The WITH LOVE All-Access Pass gives you everything you need: files, videos, documents, and behind-the-scenes insights from an active production in 2025.

👉 Get started, now!

How ‘Show, Don’t Tell’ Enhances Filmmaking Techniques

Visual Cues Over Dialogue

One of the simplest ways to implement “Show, Don’t Tell” is by letting characters’ actions speak for them.

Instead of explaining emotions, show them through body language, gestures, or even a glance.

This lets viewers interpret the character’s feelings based on what they see, leading to a richer experience.

In The Godfather, Michael Corleone’s transformation from a reluctant outsider to a ruthless leader isn’t described in words.

Instead, his character arc is revealed through subtle cues: his composed demeanor during confrontations, the cold look in his eyes, and the powerful decision-making he demonstrates in key scenes.

These non-verbal cues effectively illustrate his shift, giving the audience an opportunity to witness, rather than be told about, his moral descent.

Environment as a Character

A setting can communicate the tone, atmosphere, and even backstory of a scene.

Details in an environment can provide insights into a character’s state of mind, social status, or past experiences, without needing to be explained outright.

In Her, the futuristic yet sterile cityscape reflects the protagonist’s loneliness and emotional isolation.

The color palette and minimalist design of Theodore’s apartment enhance the sense of detachment, showing the emptiness in his life without having to say a word about it.

Symbolism and Metaphor

Visual metaphors and symbols are powerful tools for conveying meaning. By using a recurring image or symbol, filmmakers can underscore themes and emotional tones without overtly stating them.

This approach can deepen the audience’s understanding of a character’s journey or the story’s central conflict.

American Beauty uses roses as a recurring visual motif, symbolizing the contrasting lives of suburban characters who yearn for beauty yet live under a facade.

Lester’s obsession with roses reflects his desire for passion and freedom, a theme that becomes clear through repetition rather than dialogue.

Examples of ‘Show, Don’t Tell’ in Iconic Films

Some of cinema’s most unforgettable moments follow this principle, creating emotional depth and resonance without relying on dialogue.

Here are a few examples:

* WALL-E: This animated film by Pixar tells most of its story through visuals and actions, as the robot protagonist WALL-E expresses love, loneliness, and curiosity without speaking. The film showcases how visuals alone can build strong emotional connections.

* No Country for Old Men: The Coen Brothers’ adaptation of Cormac McCarthy’s novel relies heavily on silence and sparse dialogue, using actions and settings to create tension. The iconic coin-toss scene is chilling precisely because of what isn’t said.

* Lost in Translation: Sofia Coppola uses the quiet moments between characters to show loneliness and the search for connection. The unspoken bond between Bill Murray and Scarlett Johansson’s characters is built through shared silences, glances, and gestures, rather than through words.

Why ‘Show, Don’t Tell’ Matters for Filmmakers

As a filmmaker, mastering “Show, Don’t Tell” can transform your storytelling and set your work apart. Here’s why this approach is crucial:

* Creates Emotional Impact: When audiences see and feel rather than being told, they form a stronger connection to the characters and story.

* Adds Layers of Meaning: “Show, Don’t Tell” allows you to create complex stories with themes and subtext that engage viewers on multiple levels.

* Increases Audience Engagement: Viewers are more likely to stay invested when they’re piecing together emotions and story details on their own.

* Builds Visual Literacy: This technique enhances your skills as a visual storyteller, teaching you to use images and actions to communicate narrative elements effectively.

* Encourages Rewatchability: Films that show rather than tell often contain layers of detail, making them more rewarding for viewers to revisit.

Final Thoughts

“Show, Don’t Tell” is more than just a filmmaking term—it’s a philosophy that reminds you to trust your audience’s intelligence and intuition.

By mastering this approach, you’re not only telling a story; you’re creating an experience that viewers can feel and interpret for themselves.

Whether you’re on set, in the editing room, or writing your next script, remember: it’s not about what you say, but how you show it.

Trust in the power of images, actions, and subtext, and let your film speak for itself.

Until next time, filmmaker—keep creating with vision, depth, and purpose.

Cheers,

Mike Rekola

P.S. Catch up on the rest from TheModernFilmmaker.co:

* 👉 Buy: The Modern Filmmaker’s On Set Filmmaking Dictionary, today.

* 👉 Some Filmmakers to Know: Gina Prince-Bythewood

* 👉 Some Filmmaking Terms: Above-the-Line & Back to First Marks…

* 👉 Some Stories: So there I was… With a Filmmaker Who Lost It All…

* 👉 Some Thoughts: Here's the Secret to Mastering Group Dynamics…

* 👉 Meet Me: Mike Rekola…

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.themodernfilmmaker.co

From a beautiful Fall Day on the Farm.

Thursday, October 3rd

Hey Filmmaker,

I’m embarrassed to admit it, but I’ve been creating art since five.

And, one thing I never understood, in filmmaking terms, until a recent set experience was…

What is Tone?

If I were to ask you how to define it, you might say…

“Film tone is the overall mood or atmosphere of a film, which is conveyed through a variety of techniques.”

But that’s all b******t.

No one knows the meaning of tone, it's taste.

Taste is subjective.

The objective is to make the thing.

So, how is tone achieved?

Sure you can achieve tone by:

* Cinematography: Lighting, camera angles, and exposure can all contribute to the tone of a scene 

* Editing: How a film is edited can affect the tone 

* Music: The music used in a film can contribute to its tone 

* Dialogue: The dialogue in a film can contribute to its tone 

* Atmosphere: The setting of a film can contribute to its tone 

* Acting: The performance styles of the actors can contribute to the tone of a film 

* Color symbolism: The use of color can embody a theme or motif and contribute to the tone of a film 

But Tone— is borne into the film through the creatives that work on the film.

True Tone is constructed by a collective understanding, especially during production.

Tone is established through actions and choices

One I think accomplished by a short phrase or concept that the crew and creative team can digest and guide their actions and choices.

I view tone as a verb. Not an adjective.

Tone is the instinctual guttural drive of the creative team united behind one singular vision that is digested and understood by said creatives especially when making any and all choices.

But that sounds like b******t too.

So let me break down that recent set experience that illustrates What Tone is…

THE MODERN FILMMAKER

This Issue: What is Tone in Filmmaking?

Last Issue: Celebrate a Failure with Me…

On Sale Now: The Modern Filmmaker’s On Set Filmmaking Dictionary

So there I was…

In the lush green mountains of Vermont four hundred miles from home.

Deep in the woods, I was working on a pre-teen dark fantasy epic.

This was the first phase of principal photography, of which we plan to have four more phases.

This entire phase was focused on capturing the nature landscapes that will anchor the spine of the narrative epic.

Small intimate shots of butterflies to grandiose sunsets from atop of Okemo Mountain.

So there out in the woods after 10 miles of hiking with 30 pounds of gear per crew member, I got into a conversation with the Director.

Me: So why so much effort for each shot.

Director: What do you mean?

Me: We’re hiking miles apart to get similarly situated images. There’s millions of trees and forest and the like.

Director: Do you remember our inspiration for this film is the Hudson River School right?

Me: Yep — the famous group of American landscape painters.

Director: We’ll our only guiding principle is this “If they wouldn’t paint it, then we won’t shoot it.”’

Me: (The lightbulb went off. Any old tree or forest would not do. Only the grand.)

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I promise Tone is B******t.

That one short phrase bounced around in my brain and settled in.

“If they wouldn’t paint it, then we won’t shoot it.”

From that moment on, during the shoot, I understood clearly every creative decision made.

Then every decision I made, was informed by that, too.

And thus what I argue Tone truly is… a collective understanding that influences choices and actions.

So if the creatives on your team understand.

Then the choices they make will seep into the cinematography, acting, production design, and more thus influencing the film.

Now, when crew members come and ask me…

What is the tone of this film?

I tell them the one sentence meant to embed in their own minds and drive their choices.

Thus tone is still an ethereal term filled with b******t depending on the speaker.

But when I refer to it, I try to use it as a verb to influence my collaborators’ efforts.

I suggest you do the same.

* Define tone for yourself…

* If I were to ask you about the film you are working on… What is its’ tone?

* What is the one sentence that you can use to embed the core of the movie to your crew?

I hope you enjoyed this letter, my friends.

Cheers,

Mike Rekola

* P.S. Catch up on the rest from TheModernFilmmaker.co:

* 👉 Buy: The Modern Filmmaker’s On Set Filmmaking Dictionary, today.

* 👉 Some Filmmakers to Know: Alexis Bloom & Kathryn Bigelow…

* 👉 Some Filmmaking Terms: Above-the-Line & Back to First Marks…

* 👉 Some Stories: So there I was… About to Launch a Pilot…

* 👉 Some Thoughts: Celebrating Victories is a Good Thing… Failures too.

* 👉 Meet Me: Mike Rekola…

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.themodernfilmmaker.co

This is the Modern Filmmaker where I distill important concepts (about life, self-discovery, and filmmaking)— quickly and succinctly. Earning you, time back to enjoy the silence.

This Issue: Celebrate a Failure with Me…

Last Issue: Industry-Standard Software Should Be Free…

On Sale Now: The Modern Filmmaker’s On Set Filmmaking Dictionary

From late at night, after we put the kids to bed.

Saturday, September 14th,

Hey Filmmaker,

Failure Sucks.

I never went to film school and even got denied by everyone I applied to as an undergraduate and then again for graduate school.

It wasn’t until law school did I uncover the confidence to attempt this career change.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.themodernfilmmaker.co

From the editing bay. (Specifically, the one with the broken heater.)

Thursday, January 18th

Hey Filmmaker,

(This is not a paid endorsement, I promise.)

For many aspiring filmmakers, the journey to bringing creative visions to life can be challenging, especially when it comes to accessing the tools required to produce high-quality work.

Today’s industry-standard software for editing, visual effects, color grading, and audio is powerful—yet often comes at a steep price.

But does it have to?

Today, we’ll explore why I argue industry-standard software should be free and how it can open doors for those looking to make their mark on the film industry without breaking the bank.

This Issue: Industry-Standard Software Should Be Free…

Last Issue: Celebrate a Failure with Me…

On Sale Now: The Modern Filmmaker’s On Set Filmmaking Dictionary

So There I Was… (Story Time)

So there I was, a fresh-faced filmmaker with big ideas and… limited resources.

I had finally taken the leap, leaving my stable job to pursue filmmaking full-time.

I was beyond excited, but I quickly realized that the road ahead would be much more difficult than I imagined.

Like a lot of newcomers, I had to figure out the technical side on my own.

After all, no matter how good the story, a film won’t reach its potential without solid editing and post-production.

But just as I started to make headway, I ran into a huge roadblock: software costs.

Every program I looked into—from editing suites to color grading tools—came with a price tag.

And not just any price tag; these were subscription fees that could easily eat up what little budget I had.

I remember thinking, “How can this be right? Creativity shouldn’t come at a cost that high.”

And then I discovered DaVinci Resolve!

It was free, and yet, it was every bit as powerful as the paid alternatives.

That single discovery changed the course of my career, giving me access to tools that professional editors and even major studios use.

(Download the free version here.)

Why Filmmakers Deserve Free Access to Industry-Standard Software

1. Accessibility for Emerging Creatives

Filmmaking is one of the most financially demanding creative fields.

From equipment to location rentals, there are costs at every turn.

Adding expensive software to the list is a burden that many emerging filmmakers simply cannot bear.

By offering industry-standard tools for free, software companies would enable creatives from diverse backgrounds to produce work that can compete with the best.

Take Tangerine, for example.

Shot entirely on an iPhone, this Sundance breakout film is proof that technical limitations shouldn’t hinder creativity.

With accessible, high-quality software, more filmmakers can produce projects that challenge the status quo without worrying about budget constraints.

2. Freemium Models Prove It Works

Companies like Blackmagic Design, the creators of DaVinci Resolve, have shown that offering a “freemium” model benefits everyone.

The basic version of DaVinci Resolve is free and provides nearly every feature a filmmaker would need, including high-resolution editing, color grading, and even VFX tools.

For those with bigger budgets or advanced needs, there’s a paid version. This approach allows filmmakers to get started without upfront costs, while more advanced users still have the option to pay for additional features.

DaVinci Resolve’s success story is a clear indicator that offering a free tier is both profitable and sustainable.

It levels the playing field, allowing filmmakers to choose when, or if, they want to invest in additional features.

3. Reducing Barriers to Innovation

Access to industry-standard software encourages experimentation and innovation.

When filmmakers have access to the same tools as large studios, they can experiment, take risks, and push boundaries.

And without the worry of high subscription costs, more filmmakers would feel free to explore, iterate, and improve their craft.

Consider independent horror films, which often lead innovation with creative effects and storytelling on tight budgets.

Accessible software allows filmmakers to explore genres without financial risk, bringing fresh ideas to screens worldwide.

4. Bridging the Gap Between Indie and Professional Filmmaking

Traditionally, there has been a wide gap between the tools used by indie filmmakers and large studios.

But software like DaVinci Resolve is closing this gap, allowing independent creators to use the same tools as Hollywood pros.

This democratization of technology helps indie filmmakers produce work that’s polished and professional, whether it’s a festival submission or a feature film.

The film Moonlight was edited using industry-standard software but had an indie budget.

With software that levels the playing field, filmmakers everywhere can compete on quality, not budget.

Examples of Industry-Standard Software That Offer Free Access

Let’s look at some examples of industry-standard software that have adopted freemium models or offer free access to their tools:

* DaVinci Resolve: Known for its high-quality editing, color grading, and visual effects capabilities, DaVinci Resolve is a favorite among professional editors, and the free version has features that rival paid competitors.

* Blender: An open-source 3D creation suite that provides tools for animation, VFX, and game development. Used by professionals and hobbyists alike, Blender’s free access model has built a strong community and is now even used in major studio productions.

* Audacity: A free, open-source audio editing tool that is popular in film post-production and podcast editing. Although not as feature-packed as some paid software, it offers enough to get most editing jobs done.

By providing free or accessible versions, these tools allow filmmakers to hone their skills and create high-quality content without heavy financial investment.

The Benefits of Industry-Standard Software Being Free

1. Learning Without Financial Pressure

For students, learning how to use industry-standard software without subscription costs is invaluable.

Free software allows new filmmakers to explore, learn, and even fail without a financial hit.

As these filmmakers enter the industry with professional skills, they’re more prepared to tackle real projects from day one.

Imagine a film student, fresh out of school and eager to start creating.

If they’re saddled with expensive subscriptions, they’re at a disadvantage.

But if they have access to free tools, they can jump into the industry with skills already sharpened.

2. Increasing Diversity in Filmmaking

When software is free, it opens doors to a broader range of voices.

Not everyone has the resources to invest in expensive software, which often limits the field to those who can afford it.

With free, accessible software, filmmakers from diverse backgrounds can bring their stories to the screen, adding unique perspectives to the industry.

Films like The Florida Project, which captures the perspective of children living in poverty, benefit from fresh voices who often come from non-traditional backgrounds.

With free software, these voices become louder, more varied, and more impactful.

3. Building Loyal User Bases

Free software models also benefit the software companies themselves by building a loyal user base.

When filmmakers start using a particular tool from the beginning of their careers, they’re likely to stick with it, recommend it to others, and even upgrade as they advance.

The trust and loyalty built through free access is invaluable.

DaVinci Resolve, for instance, has become a mainstay for many filmmakers, and as they progress in their careers, they often choose to invest in the studio version for advanced features.

4. Creating New Avenues for Filmmakers to Monetize

With more filmmakers able to create high-quality content without upfront costs, there’s more potential for them to monetize their work.

Filmmakers can create content for YouTube, short films, or even client projects at a professional level without needing to offset massive software expenses.

Consider High Maintenance, which began as a web series and evolved into a hit show on HBO. The creators started on a small budget, with free or low-cost tools, allowing them to build a following and eventually monetize their work on a grander scale.

Why It Matters: The Power of Free Filmmaking Software

To recap, here’s why it’s essential for industry-standard software to be free:

* Increases Accessibility: Levels the playing field for new filmmakers and allows access to professional tools without a financial burden.

* Drives Innovation: Enables creators to experiment, innovate, and produce high-quality work without worrying about budget constraints.

* Encourages Diversity: Brings diverse voices to the industry by removing financial barriers, enriching the stories that reach audiences.

* Builds Loyalty and Trust: Creates lasting relationships between software companies and users, establishing long-term loyalty.

* Supports Monetization Opportunities: Allows filmmakers to produce professional content that can be monetized without having to offset heavy software expenses.

Final Thoughts

The case for free industry-standard software in filmmaking is clear: it levels the playing field, brings diverse stories to the forefront, and enables innovation that drives the industry forward.

For filmmakers who dream of telling stories, breaking creative boundaries, and contributing to the industry, accessible tools are essential.

Filmmaking is about storytelling, not budgets, and every filmmaker should have the tools they need to bring their vision to life—without breaking the bank.

Cheers,

Mike Rekola

P.S. Catch up on the rest from TheModernFilmmaker.co:

* 👉 Buy: The Modern Filmmaker’s On Set Filmmaking Dictionary, today.

* 👉Some Filmmakers to Know: David Lynch & Ingmar Bergman…

* 👉 Some Filmmaking Terms: Above-the-Line & Back to First Marks…

* 👉 Some Stories: So there I was… About to Launch a Pilot…

* 👉 Some Thoughts: Celebrating Victories is a Good Thing… Failures too.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.themodernfilmmaker.co