Comment 'brand' and I'll DM you the full conversation!

How do you build a valuable brand today? This is the question today's guest Isaac John answers on the Let's Talk Business Podcast.

@iice_ unpacks his lessons from building one of Australia's most recognisable streetwear brands.

He gives an unfiltered look into the journey of building YKTR and dives into the highs and lows of entrepreneurship, and what truly makes a brand valuable.

We discuss:

• The evolution of YKTR and the building blocks of a valuable brand

• How social media and personal brand fuel business growth

• The fine line between ego and leadership in entrepreneurship

• Building a “house of brands” and how investors view value

• The lessons that shaped Isaac’s business journey

If you’ve ever wondered what separates a profitable business from a valuable brand, this conversation is for you.