The "Elevate" by MAPS Podcast

This podcast series focuses on how digital is transforming scientific communications.  Season 2 Episode 1 will focus on the struggles and successes of compliance in Medical Communications.  Season 2 Episode 2 will focus on the journal publishing industry, discussing how medical journal publishing is transforming and what changes we might see in the future.  Season 2 Episodes 3 and 4 will focus on open access and how we can make scientific information more accessible and open access more transparent.

Description and Objectives:

Our podcast objectives are for listeners to better understand:

·        Compliance issues and considerations facing publication professionals,

·        The transparency complexities encountered by publication professionals

·        And concerns related to the use of publications in downstream deliverables

Opening Doors episodes of the MAPS Elevate Podcast Series give Medical Affairs professionals the opportunity to tell the story of how they found their way into the profession and to offer advice to others seeking Medical Affairs positions. Here MAPS co-founder, Kirk Shepard, speaks with Niha Yerneni, Medical Scientific Affairs Manager at Ironwood Pharmaceuticals about joining Medical Affairs and, among other ideas, whether a person with recent postgraduate degree (MD, PhD, PharmD) can be successful in immediately seeking a position in industry or if fellowship or other industry training opportunities are necessary gatekeepers for entry.

With the evolving role of Medical Communications in Medical Affairs, greater partnership and integration in Medical Strategy Planning is key to improve overall Medical Affairs outcomes. Enhanced collaboration between these groups drives strong MedComms execution, leading to increased awareness in the HCP, payer, and regulatory communities. During these podcasts, experienced Medical Strategy and Communications leaders will discuss how you can structure roles and responsibilities, KPIs, and best practices to increase synergy between teams.

Learning Objectives

1. Defining key performance indicators 
2. Best practices for measuring success of the Medical Strategy and Medical Communications strategy
3. Share experience on insights communication between the two groups to refine strategy

The pharmaceutical and MedTech industries, and specifically Medical Affairs knows how far we are behind big tech in our ability to mine data for meaning. Here MAPS speaks with Mark Michalski, former radiologist and currently Worldwide Head, Healthcare & Life Sciences, Artificial Intelligence and Machine Learning, Amazon Web Services about how we can catch up — from predictive analytics in the .com experience to graph databases and other ways to structure data from the cloud. 

With the evolving role of Medical Communications in Medical Affairs, greater partnership and integration in Medical Strategy Planning is key to improve overall Medical Affairs outcomes. Enhanced collaboration between these groups drives strong MedComms execution, leading to increased awareness in the HCP, payer, and regulatory communities. During these podcasts, experienced Medical Strategy and Communications leaders will discuss how you can structure roles and responsibilities, KPIs, and best practices to increase synergy between teams.

Learning Objectives

1. Defining the roles and responsibilities of Medical Strategy and Medical Communications 
2. Communicate best practices in partnering to develop the Medical Strategy and Medical Communications Strategy 
3. Discuss ideas for measuring the impact of the Medical Strategy and Medical Communications Strategy

In this episode of the Elevate podcast series, we speak with experts Felix David and Richard Donnelly about the tips and tricks to navigate through peer-review and get sponsored content published. 

Congresses have traditionally been an important opportunity for Medical Affairs to present data while connecting with scientific leaders. But when the world went virtual during the pandemic, there were certainly some things we lost. So, what are the opportunities we gained?

Measuring what really matters is often not straightforward, sometimes expensive, and always takes committed upfront thinking and planning. In this third and final podcast episode in this series, we will discuss measuring and improving the reach and engagement of scientific publications.

What do you need to consider when thinking about measurement, and what might this look like in practice? In this second podcast of a 3-part series, we will discuss considerations for measurable engagements in Medical Affairs.

We’re sensing a shift within Medical Affairs to make the case for and insist on better measurement, but how do we actually make that a reality? Measuring what really matters is often not straightforward, sometimes expensive and always takes committed up-front thinking and planning. In this first podcast of a 3-part series, we will address this question and discuss: The fundamentals of effective measurement techniques for Medical Affairs.