The Elevate Media Podcast

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How has podcasting evolved from its early days to today’s dynamic multi-media experience? Listen in as we welcome Mitch Carson, a seasoned media expert, who takes us on a journey from the initial days of audio-only content to the rise of powerful platforms like StreamYard and Riverside. Mitch sheds light on the transformation of podcasting, discussing the shift from radio to a blend of radio and television, and the challenges hosts face in monetizing their shows amidst these changes. This episode offers a rich exploration of how these advancements have elevated the quality and credibility of podcasts.

Authenticity is key to building a successful personal brand, and our conversation with Mitch explores how being true to oneself can lead to impactful and relatable content. Whether you have a reserved demeanor or a large personality, like Pat McAfee, finding your niche by staying authentic is crucial. Using examples like Ryan Reynolds, Mitch illustrates the importance of aligning your personal brand with your genuine self. We also cover how different skill sets, whether in sales or accounting, require unique approaches to thrive, emphasizing that leveraging your own strengths is the best way to connect with your audience.

Curious about how to build credibility through media exposure? Mitch shares his wealth of experience in navigating different presentation styles, from comedy to serious financial discussions. We discuss the importance of multi-platform exposure for establishing authority and trust, especially for younger entrepreneurs. Mitch provides actionable strategies for beginners looking to start their media presence, including the power of appearing on video podcasts. Packed with insights, this episode is a must-listen for anyone eager to understand the nuances of building a credible and authentic media presence.

Support the show

This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.

===========================

⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/

⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application

⚡️For Support inquires or Business inquiries, please email us at ➡︎ [email protected]

Our mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.

Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer

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Unlock the secrets to mastering video content in your business with our special guest, international keynote speaker, and video content genius, Atiba de Souza. In our latest episode of the Elevate Media Podcast, we dig deep into the transformative power of video in creating authentic connections with your customers, even in a world dominated by AI and deep fakes. Atiba shares invaluable insights on the evolving video marketing landscape, likening it to the early days of SEO, and underscores the unique potential of live streaming to build genuine, interactive relationships. We also explore the significance of parasocial relationships, where your audience feels an emotional bond with you, driving engagement and loyalty like never before.

But that's not all—this episode is packed with practical strategies to elevate your business. We stress the importance of maintaining a "living customer avatar" and avoid common pitfalls like stagnant customer profiles. Through real-world examples, we demonstrate how continuous customer feedback and interviews can refine your approach, ensuring you stay relevant. Inspired by Alex Hormozi's "100 Million Dollar Offers," we dive into the art of crafting compelling offers that truly resonate with your audience. Learn how to tailor your messaging and structure your offers to meet your customers' needs effectively. Tune in and revolutionize your business with these cutting-edge strategies!

Support the show

This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.

===========================

⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/

⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application

⚡️For Support inquires or Business inquiries, please email us at ➡︎ [email protected]

Our mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.

Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer

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What happens when a talented musician pivots to become a successful entrepreneur? Find out as we embark on an inspiring journey with James O'Brien, who transitioned from performing in bands and singing in choirs to launching startups and raising capital. From the vibrant streets of Nashville to the boardrooms of tech companies, James' story is one of passion, creativity, and sheer determination. You'll hear firsthand how his favorite tunes, from James Taylor to Rainbow Kitten Surprise, influence his entrepreneurial mindset, and why storytelling in music and business can be a game-changer.

Ever wondered how a simple idea can morph into a thriving business? James takes us through his ingenious concept of sharpening disposable razor cartridges with denim and how he brought this innovative idea to life. He shares invaluable lessons from his music and band management days, revealing how skills like operations, people management, and accountability played crucial roles in his entrepreneurial journey. We also dive deep into the significance of responsibility and following through on commitments, whether in life or business, showcasing how execution often trumps great ideas.

Feedback can make or break a business, and James illustrates this with an engaging anecdote from a Killers concert where frontman Brandon Flowers restarted a song. This episode emphasizes the parallels between live performances and product launches, highlighting the importance of honesty, community support, and the iterative process of product development. Learn about the necessity of validating business ideas through detailed research and the power of a dedicated advisory group. Tune in for insights on navigating feedback, refining core strengths, and maintaining high-quality deliverables in your business endeavors. This episode is packed with wisdom, actionable advice, and a touch of musical flair—don't miss it!

Support the show

This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.

===========================

⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/

⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application

⚡️For Support inquires or Business inquiries, please email us at ➡︎ [email protected]

Our mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.

Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer

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Unlock the secrets to entrepreneurial success with John Hewitt, the mastermind behind Jackson Hewitt and Liberty Tax, as he joins us on the Elevate Media Podcast. John reveals how his father's relentless spirit guided his path, despite early setbacks. He shares valuable lessons on learning from mistakes and the critical role of resilience, using real-life examples of legendary entrepreneurs who overcame multiple failures. In this episode, you'll gain a comprehensive understanding of the franchise model and how it offers a proven system for franchisees to follow. John also provides essential strategies for navigating the challenges and reaping the rewards of entrepreneurship.

Discover the keys to building a successful business, emphasizing the importance of capital and the right skill set. John discusses the high success rates of franchisees, with many achieving millionaire status, and how novices can often outperform seasoned professionals in seasonal businesses like the tax industry. We delve into the growing influence of the Hispanic demographic on business trends and the strategic advantages of franchising. Plus, John shares his top three pieces of advice for aspiring entrepreneurs: find a passion, work hard, and persevere. Whether you're an early retiree or just starting, this episode offers invaluable insights and inspiration to fuel your entrepreneurial journey.

Support the show

This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.

===========================

⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/

⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application

⚡️For Support inquires or Business inquiries, please email us at ➡︎ [email protected]

Our mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.

Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer

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Curious about transforming your business operations through outsourcing? Join us as we explore this game-changing strategy with lifelong entrepreneur, Nathan Hirsch. Learn how Nathan turned his overwhelming college experience running an Amazon business into a streamlined success by leveraging the power of virtual assistants (VAs). Discover the critical steps in hiring the right talent, whether local or international, and how this can not only boost your business growth but potentially lead to more U.S. hires.

Tune in to uncover Nathan's best practices for managing VAs, including maintaining control and security through company accounts. We'll reveal the importance of transparent communication and clear job descriptions to set expectations from the get-go. Nathan also shares the significance of an effective onboarding meeting to align schedules, address potential issues, and integrate communication and company culture. Plus, you'll gain insights into performance tracking strategies that emphasize management and accountability over constant monitoring.

Finally, we dive into the intricacies of building a strong company culture through trust and effective management. Nathan discusses promoting from within, understanding individual strengths, and the necessity of clear communication. Hear his advice on handling employee terminations while maintaining team morale, and learn creative ways to protect your business. Nathan also introduces Outsource School and his monthly bookkeeping service, AccountsBalanced.com, offering invaluable resources to elevate your business operations. Don't miss Nathan's expert tips and inspiring journey to revolutionize your approach to hiring and outsourcing.

Support the show

This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.

===========================

⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/

⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application

⚡️For Support inquires or Business inquiries, please email us at ➡︎ [email protected]

Our mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.

Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer

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Prepare to unlock the secrets of viral success with Justin Flom; a magician turned social media superstar who has racked up over 30 billion views since 2020. Discover how Justin transitioned from his magical roots to mastering the art of audience engagement in the fast-paced world of social media. We'll explore the concept of the "barrier to exit" and how Justin uses it to dominate algorithms, ensuring that his content is not just seen but remembered.

Are you looking to create video content that captivates from the first frame? We dive into practical strategies for small business marketing, revealing how visual elements like subtitles and surprising visuals can keep viewers glued to their screens. Learn about the tools of the trade, such as Capwing and CapCut, and see how AB testing can help you refine your approach for maximum impact. We'll also discuss why delivering immediate value and continuously moving your narrative can make or break your video's success.

Finally, we focus on the dynamics of short-form versus long-form content. Understand how to maximize engagement on each platform, be it the quick dopamine hits of TikTok or building a loyal audience through consistent branding on YouTube. Justin shares his insights on the rising preference for raw, authentic videos over polished productions and the growing role of AI in shaping the future of content creation. Tune in to gain a competitive edge in the ever-evolving social media landscape.

Support the show

This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.

===========================

⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/

⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application

⚡️For Support inquires or Business inquiries, please email us at ➡︎ [email protected]

Our mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.

Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer

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Ever wondered how Olympic athletes turn their dreams into reality? Join us as we sit down with Lizzy Cui, New Zealand's celebrated Olympic diver, who takes us on a journey from her early days as a young gymnast and swimmer to her triumphs on the Olympic stage. Lizzy shares a captivating account of her transition to diving at age nine, the moment she realized her Olympic ambitions, and her unforgettable experiences at the Rio 2016 Games. As she gears up for the Tokyo Olympics, Lizzy also opens up about her academic achievements, including her journalism degree and her plans to coach while pursuing a master's degree at LSU.

Our conversation takes a deep dive into the vital topics of mindset, mental health, and the influence of personal relationships on well-being. Lizzy bravely discusses her struggles with body image and her journey towards mental wellness through mindful practices like meditation and journaling. Emphasizing the power of therapy and the importance of a supportive environment, Lizzy sheds light on how positive relationships and self-compassion have been key to her personal growth and happiness. This chapter serves as a poignant reminder of the significance of mental health and the transformative impact of addressing it head-on.

In our final segments, we explore the holistic balance of mind, body, and spirit, and the empowering role of vulnerability. Lizzy shares her wisdom on expressing emotions and the profound benefits of being open about one's struggles. Reflecting on her own experiences, she underscores how vulnerability can foster healing and positively impact others. We also touch on the broader influence each of us can have by spreading positivity and love. To stay inspired by Lizzy's journey, follow her on Instagram and LinkedIn, and join our community on social media for more enriching discussions and feedback.

Support the show

This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.

===========================

⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/

⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application

⚡️For Support inquires or Business inquiries, please email us at ➡︎ [email protected]

Our mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.

Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer

Send us a text

Chari shares a life-altering moment from a major heptathlon competition in Gotsis, Austria, where she focused on enjoying the experience rather than stressing about performance. This mindset shift resulted in personal bests and marked the start of her mental health journey. Through candid insights, Chari discusses the importance of separating personal worth from athletic achievements and the mental strategies she adopted to manage anxiety and rekindle her love for the sport.

She went from injured to USA champion to 2024 USA OLYMPIAN! Go Chari! Overcoming many obstacles to get here. 

Support the show

This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.

===========================

⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/

⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application

⚡️For Support inquires or Business inquiries, please email us at ➡︎ [email protected]

Our mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.

Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer

Send us a text

Ever wondered how a punk rock skateboarder turned into a wine industry pioneer? Today on Elevate Your Brand, we sit down with Michael Juergens, a certified sommelier and best-selling author, whose serendipitous encounter with an old Italian wine at 40 propelled him to international wine acclaim. Embodying the mantra of doing "epic shit with cool people," Michael's journey is a testament to the notion that it's never too late to chase your passion.

Michael takes us on a remarkable adventure through the Himalayas, where he is establishing a new wine industry in Bhutan, a country historically out of the wine loop since the mid-1800s. From the initial spark of the idea to the upcoming harvest, Michael shares the entrepreneurial challenges he faces, likening the process to running a marathon with frozen goggles. Learn about the innovative marketing strategies and the historical significance behind this groundbreaking project, as Michael and his dedicated team navigate the unique obstacles of this ambitious endeavor.

Closing out this episode, we delve into the personal growth that comes from life's unpredictable rapids. With analogies of whitewater kayaking, Michael emphasizes the importance of steering through life's obstacles while embracing the journey. Discover the core values of community and shared growth as we explore his ongoing projects like the Bhutanese wine project and SoCal Rum. Join us to learn how perseverance, a great team, and effective communication can turn dreams into reality.

Support the show

This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.

===========================

⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/

⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application

⚡️For Support inquires or Business inquiries, please email us at ➡︎ [email protected]

Our mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.

Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer

Send us a text

Ever wondered how an idea transforms into a successful product on the shelves of major retailers? Join us for an exciting chat with Tim Swindle, a seasoned entrepreneur who shares his remarkable journey from a teenage golf instructor to a prominent figure in the toy and game industry. Tim underscores the importance of action over mere ideas, sharing invaluable advice from his experience with a successful Kickstarter campaign for the game Utter Nonsense. You'll gain insights into the significance of creating prototypes, testing markets early, and overcoming self-doubt to take decisive entrepreneurial steps.

Imagine hitting a modest Kickstarter goal, only to have your product picked up by Target and stocked in all 1700 stores! That's precisely what happened with Tim's game, and he’s here to share how passion and digital tools like Shopify and Amazon can turn a project into a nationwide sensation. We discuss the strategic use of social media influencers to build product awareness and the inspiration behind creating a game kit during the COVID lockdowns that capitalized on the viral trend of trick shot videos. It’s a testament to how the digital age has leveled the playing field for aspiring entrepreneurs.

Tim also delves into the nitty-gritty of influencer marketing, from personalized outreach to effective compensation structures. Learn how to connect with influencers to promote your product effectively and build a robust brand presence. We discuss the launch of Paddle Smash, a new game blending elements of pickleball and spikeball, and how leveraging current trends can lead to success. Discover how increasing your "luck surface area" can open unexpected doors, like an unsolicited PR effort that led to a key connection with a Target buyer. This episode is packed with practical advice and inspiring stories, making it a must-listen for anyone looking to elevate their brand.

Support the show

This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.

===========================

⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/

⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application

⚡️For Support inquires or Business inquiries, please email us at ➡︎ [email protected]

Our mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.

Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer