To attract, serve and retain demanding affluent clients today, you have to offer them expertise and solutions in areas ranging from estate planning and asset protection to charitable giving and perhaps even concierge medicine.
The problem: If you’re like most financial advisors, you’re really great at investment management—but you may not possess the requisite expertise in these and similar areas to deliver a really world-class service experience.
You could go back to graduate school and spend years becoming exceptional in these subjects. But I don’t recommend it