The HeyCreator Show

The Email Expert Who Sends A $149/mo. Paper Newsletter

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On this week’s episode, Ethan Brooks (@damn_ethan) talks to email marketing expert, Chris Orzechowski (@chrisorzy), founder of Orzy Media and The Email Copywriter. They talk about copywriting, voice, famous ad writers, and paid newsletters (including a guy who used direct mail to drive $47k+ in business off of 800 fliers).

Cool Stuff Mentioned In The Show

  • You can find Chris on Twitter here
  • Check out Orzy Media here
  • Chris’s first books, Make It Rain and Scale While You Sleep
  • His newest book, Client Acquisition
  • How his team learns and refines the voice of new clients
  • Abbey Woodcock’s book on writing voice
  • How he hires writers (and the benefits of teaching your profession)
  • Why you need to publish a book (now)
  • Howard Gossage, the ad-man who saved The Grand Canyon and the Redwoods
  • The book, “The Revenge of Analog” by David Sax
  • The psychology behind sending a paper newsletter
  • The logistics behind his newsletter (pricing, printing, shipping, etc.)

    • For more great insights, check out…

    • Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world.
    • Trends where you’ll find cutting-edge research on emerging business trends, plus hands-on advice on how to capitalize on them.… Use code BOATDRINKS for the best discount available.
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