In this episode of The Emblazers: B2B Leaders Igniting Revenue, Amanda, Tim, and special guest co-host Dr. Leff Bonney sit down with Dr. Peter Kerr, a sales performance researcher and university professor, to unpack the key findings from his landmark meta-analysis of 150 academic sales studies spanning the last decade.
Dr. Kerr reveals what consistently separates high-performing salespeople from the rest—across industries, selling motions, and sales roles. From task-specific confidence to inter-organizational savvy, Peter outlines the capabilities that matter most, which ones are coachable, and how sales leaders can build scalable success with average teams. He also shares which traits are native and must be hired for, and how that changes based on your go-to-market model.
This conversation is a must-listen for B2B sales leaders, enablement pros, and revenue strategists seeking science-backed insights to guide hiring, training, and team design.
Learn about Dr. Peter Kerr
Dr. Peter Kerr is a seasoned expert in salesforce strategy and performance, with over 25 years of experience in strategic planning, marketing, and leadership roles. Formerly the Vice-President of Marketing for Bell Canada’s Small and Medium Business division, he managed a $1.2 billion portfolio and led a team of 150. Peter has worked across diverse industries, including telecommunications, cloud services, and financial services. He holds a PhD from Cranfield University in England and an MBA from the University of Western Ontario, where he earned recognition as an Ivey Scholar. Currently teaching at the University of New Brunswick, Peter recently explored how sales skills have evolved over the past two decades, uncovering fascinating insights into what drives success today.
Learn about Dr. Leff Bonney
Leff Bonney, Ph.D., is a behavioral scientist and Associate Professor of Sales and Marketing at Florida State University Sales Institute, which he also founded. Leff spent a decade in sales and sales management roles before becoming a leading sales researcher specializing in customer selection as well as adaptive sales strategies and methodologies. He is the Research Director at Emblaze, the leadership insights community powered by Corporate Visions. Most recently, he hosted the global collegiate sales competition for undergraduate business majors, so he really has his finger on the pulse of what new sellers are learning.
Learn about Amanda DeVlugt
A veteran of global learning and development, Amanda DeVlugt spent 15 years at Hilton crafting leadership programs and revenue growth strategies that transformed operations across international brands. Her expertise in delivering impactful training has reached over 5,000 professionals through 400+ workshops, while her innovative approach to learning has produced more than 200 educational videos on leadership, engagement, and technical processes. As a trusted advisor to top management companies and a skilled facilitator of agile methodologies, Amanda combines her passion for continuous improvement with a talent for creating transformative learning experiences that drive organizational excellence. Amanda is Director of Member Experience and Success at Emblaze, the revenue leaders’ community powered by Corporate Visions.
Learn about Tim Riesterer
As Chief Strategy Officer at Corporate Visions and Chief Research Officer at Emblaze revenue leaders’ community, Tim Riesterer is a pioneering force in developing customer conversations that break through the status quo and drive measurable business results. His innovative approach helps companies craft differentiated messages and deploy them through powerful self-service and sales-directed tools that consistently outperform traditional content strategies. A recognized expert in value creation and capture, Tim enables organizations to transform their customer conversations through proven methodologies that elevate their market position and drive sustainable growth.
