Tune in as Michael talks about why average sucks. As founder and president of the Human Communications Institute, Michael has helped thousands of people transform their lives through his signature events, audio seminars and one-on-one coaching. Combining his natural talent as a communicator, deep understanding of motivation and a powerful ability to tap into virtually anyone’s desire for success, he’s unlocked the mysteries to building charisma, influence, persuasion and connection with others. The author of “Average Sucks”, Michael uses his Human Interaction Technology™(HIT), an innovative teaching method to shed light on subliminal psychological triggers that affect performance and reveals powerful strategies for leaving “average life” behind. The result is greater financial wealth, physical health and lasting confidence in all aspects of life – both personal and professional.