The Emily Osmond Show

Ask a business owner what their one wish would be if they had a magic wand for their marketing, and many would say “to have a month of content scheduled”.

There is the constant guilt of not posting enough, like a burden hanging over you.

So “success” can sound like finally having 30 days of posts automatically going out on your social media.

And that’s what you hear from all different people: “Post more content!” and “You have to post every day!” or even “You have to post 3 times a day!”

Let’s say, you did it and you got your 30 days of content scheduled. The month comes to an end, but instead of celebration, you realise nothing in you business has changed, apart from being able to tick the box of posting every day.

If this is you, how is this strategy currently actually working for you?

What is the return you are seeing for your business?

As business owners, time and focus are two resources we need to protect. I want you to get very clear about how you are currently spending yours and why.

Here’s why treating scheduling 30 days of content like a marketing strategy just doesn’t make sense.

If this episode resonated with you, you are going to love my BRAND NEW free training that is going to break down for you the system I have taught to hundreds of students to guide you in going full time in your business the right way so you can avoid the uncertainty, and be strategic in everything you do with your time with laser focus on your goals.

Go to emilyosmond.com/free to register.

Kat John, The ZEROFKS Chick, is an international coach and popular podcast

host. I’m calling this Kat week - because I am the guest on Kat’s podcast ‘Kat John is REAL, RAW, RELATABLE’ this week - so head on over and listen to our chat, and Kat is our guest this week on the show!

She is the creator of the global ZEROFKS movement, has a meditation app coming soon, a keynote speaker and runs workshops that help to bring people’s souls back to life and save their fks for the things that matter.

After overcoming life-altering experiences from childhood sexual abuse, bulimia, addiction, mental health struggle, chronic pain and brain surgery, Kat is an example of hope, showing others that there is life beyond our pain.

You can find her over at www.katjohn.com.au, Instagram at @kat.john and get stuck into her podcast ‘Kat John is REAL, RAW, RELATABLE’ on Apple iTunes, Amazon and Spotify.

Just a note: we discuss some heavy topics in this episode. If you, or someone you know, is struggling to cope, there are people who care and are ready to listen. Call Lifeline on 13 11 14 or visit www.lifeline.org.au.

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So much of business success can boil down to our mindset. Two people could know and intellectually understand the same strategies, but what can hold one back from achieving while the other thrives? From my experience in my own business and working with hundreds of clients is that it can often come back to beliefs we are holding on to that aren’t true and don’t serve us. In his episode, we’ll be tapping into what this looks like, exploring how to identify them and some of the weird beliefs that have held me back.

Are you serious about creating a full time income from your business, so you can work from home on your own schedule, actually have time to enjoy life, and escape unfulfilling jobs that take time away from your family? Message me on Instagram “full time income” @emilyosmond and I’ll send you the link to a free class to help you map out your plan.

Meet Anna Smale, a Melbourne, Australia, based Marriage Celebrant and MC and member of The Modern Marketing Collective who has built her business from the ground up to run it full time.

In this episode, you’ll hear:

What first interested Anna about becoming a celebrant four years ago

The activities Anna thanks for helping her to attract her first clients

The two new complementary parts Anna has more recently introduced to her business

What percentage each revenue stream of her business generates

What the toughest time in business has been so far

How she is navigating Covid 19 from the event industry perspective

The role social media has played in Anna’s business growth

The strategy Anna used to double enquiry rates in one month

How Anna has increased her conversion rates to 90%.

What Anna would tell herself if she could go back in time to the start of her business journey.

Anna loves bringing “all the feels” to weddings and events and you can find her on Instagram @annasmalecelebrant and at annasmalecelebrant.com.au

Are you serious about creating a full time income from your business, so you can work from home on your own schedule, and escape unfulfilling jobs that take time away from your family? Message me on Instagram “full time income” @emilyosmond and I’ll send you the link to a free class to help you map out your plan.

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I’ve had a few different conversations around competitors and copycats recently and it got me thinking about how my own approach to these business challenges has changed over time. So if you are feeling paralysed by the competitors in your market or fearful or others copying you, let me share three key truths to help you move past these challenges, fast.

Are you serious about creating a full time income from your business, so you can work from home on your own schedule, and escape unfulfilling jobs that take time away from your family? Message me on Instagram “full time income” @emilyosmond and I’ll send you the link to a free class to help you map out your plan.

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Rewind to episode 80 and you met the wonderful woman Anita Siek, who shared how she went from zero clients to scaling as a copywriter.

Anita is the founder of content, communications and copywriting studio Wordfetti, host of the popular podcast Brandfetti!

Right after we recorded that episode, we then turned the tables and Anita interviewed me for her podcast. I’ve had so many messages from those who listened to this episode that I thought you might like to hear it too!

I spoke with Anita about my business and how it has evolved, my experience of mental health and its interrelationship with my work, and my biggest learnings in business to date.

I hope you enjoy this conversation: Anita Siek interviews me!

Take a screenshot while you are listening and tag me on Instagram @emilyosmond and Anita @anitasiek - we’d love to know if you listened!

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Psst - did you see?! My podcast producer Brianna snuck in a 15% off offer for her DIY Podcourse for you! Just go to www.bambymedia.com/podcasting-course and enter “emily-yay” at checkout to claim your savings!

Over the past couple of years, I have more than halved what I offer in my business, with the result being that my revenue doubles each time. Not necessarily instantly, but within the year.

It’s not comfortable to offer less. We resist it and struggle to maintain it. And it logically doesn’t make sense.

Wouldn't offering MORE to our audience, mean we would sell more?

And in turn offering less, limit how much we can earn?

Tune in to hear why this isn’t always the case!

Are you serious about creating a full time income from your business, so you can work from home on your own schedule, and escape unfulfilling jobs that take time away from your family? Message me on Instagram “full time income” @emilyosmond and let’s chat!

CONNECT WITH ME:

Instagram @emilyosmond

Facebook: @emilyclareosmond

Website: emilyosmond.com

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Today I’m answering the questions I’m asked most frequently about starting a podcast! From what tech to use, to how to launch with a bang, and what’s involved to actually getting an episode out into the world! Plus my top tip of what to do BEFORE you launch a podcast!

MENTIONED:

Bamby Media

The microphone I use: Blue Yeti USB Microphone

Are you serious about creating a full time income from your business, so you can work from home on your own schedule, and escape unfulfilling jobs that take time away from your family? Message me on Instagram “full time income” @emilyosmond and let’s chat!

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This month’s Masterclass in The Modern Marketing Collective is Sales Psychology. When we learn what selling is really about, and how we can take these strategies and make them our own in a very natural way, sales not only becomes easy but also fun!

And today I want to share with you three tactics to try today to help you lose the “ickiness” when it comes to selling to make it a FUN process - because it should be.

Are you seriously about creating a full time income from your business, so you can work from home on your own schedule, and escape unfulfilling jobs that take time away from your family? Message me on Instagram “full time income” @emilyosmond and let’s chat!

CONNECT WITH ME:

Instagram @emilyosmond

Facebook: @emilyclareosmond

Website: emilyosmond.com

Join my free Instagram Strategy Workshop

Create your own online course

My free Instagram Stories Challenge starts TODAY - quick register here!

Influencer marketing is BOOMING! In fact, it is one of the marketing channels that did not experience a significant decline in activity even during this COVID-19 shutdown period when marketing spend in many channels experienced sharp reductions, according to the World Federation of Advertisers.

But this booming industry of influencer marketing brings with it a lot of questions. How can we make sure that we see a return in our business when we are working with influencers? What legal considerations do we need to consider? How do we know which influencers our business should work with? And what if we are an influencer - or interesting in exploring this very viable business model - what do we need to know?

In today’s episode I’m speaking with Karan White - Agency Director of The Lime Agency, Owner of Pod Legal, and Co-Deputy Chair of the Australian Influencer Marketing Council.

Yep - she is one smart woman!

In July this year, the Australian Influencer Marketing Council (AIMCO) released the industry’s first set of working practices to support brands, agencies and creators.

As someone with years of experience working in all aspects of influencer strategy, Karan breaks down:

AIMCO

The Lime Agency

Pod Legal

Karan White

Karan also mentioned:

Are you seriously about creating a full time income from your business, so you can work from home on your own schedule, and escape unfulfilling jobs that take time away from your family? Message me on Instagram “full time income” @emilyosmond and let’s chat!

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Join my free Instagram Strategy Workshop