The Emotive Podcast

In this episode, we’re covering everything from early Black Friday tactics to the nuances of SMS marketing and the importance of list building.

Discover:

• How early campaign launches led to record Q4 results
• The evolving dynamics of Valentine’s Day marketing
• Personalization strategies in SMS and email marketing
• Engaging discussions on ‘Two Truths and a Lie’ with surprising e-commerce stats

Whether you’re scaling your brand or just passionate about marketing, this episode is packed with actionable strategies and thought-provoking discussions.

Join Kostas McDade, Emotive’s VP of Growth, and Zach Wise, Emotive’s Co-founder, along with marketing agency leaders Kyle Spinola and Danielle Hixenbaugh, for an exhilarating dive into eCommerce marketing.

Ever wondered how a simple sock business turned into a global sensation?

Tune in to this podcast with Harrison Hall from Rock ’Em Socks as he shares their amazing story from starting in a garage to dominating the sock world.

Discover how Rock ’Em Socks mastered the art of staying ahead in the ever-changing digital landscape, from leveraging SMS marketing to adapting to privacy changes like iOS14. Learn about their unique approach to product launches, customer segmentation, and the secrets behind their successful partnerships making them one of the largest sock stores in the world today.

Tune in for the entire episode.

In this episode, Ryan Dunlop discusses his transition from the corporate world to founding Love Sweat Fitness, a brand with a mission-driven approach. The episode offers insights into cultivating a community that resonates deeply with your brand.

Learn about the keys to the success of Love Sweat Fitness, including understanding customer needs and creating innovative products that transform health and wellness into an enjoyable journey. This episode is essential listening for entrepreneurs, marketing enthusiasts, or anyone interested in fostering impactful connections while also focusing on integrating digital marketing strategies with the development of a dynamic community in the competitive ecommerce landscape.

Listen to Zach Wise and Kostas McDade from Emotive as they engage in a frank discussion with Ryan Dunlop, co-founder of Love Sweat Fitness.

Get ready to unlock the secrets of profitability in the whirlwind of Black Friday and Cyber Monday (BFCM)!

Tune in to our latest Emotive Podcast episode titled 'Profitability for BFCM - The Prospecting vs. Remarketing Argument'. Join Ben Bolognini, Vice President of Marketing at EmazingGroup, Kostas McDade, VP of Growth at Emotive, and Zach Wise, Co-founder and Chief Product Officer at Emotive, as they discuss tactics that define success in the intense BFCM period.

Discover the fine balance between prospecting for new customers and remarketing to existing ones, and learn how these strategies impact your bottom line. Whether you're a seasoned marketer or new to the ecommerce game, this episode is packed with insights and lively discussions that will equip you with the strategies you need to maximize profits in the most competitive time of the year.

Don't miss out on these invaluable lessons in profitability – your guide to navigating BFCM is just a play button away.

The impending phase-out of third-party cookies by tech giants, AKA the cookie apocalypse, poses significant challenges to the entire online marketing ecosystem. These cookies, which have historically been instrumental in tracking users effectively and serving tailored ads, are set to become obsolete, raising concerns for marketers and entrepreneurs.

In this episode, Emotive emphasizes with Blotout the need to grasp the evolving dynamics and its significant implications for ecommerce businesses. 

Tune in to discover actionable solutions tailored for today's ecommerce challenges.