THE EMPIRE STATE OF MIND

Ever looked back on your early days and cringed at the things you did? Ohhh, same. In this episode, I’m pulling back the curtain on the most painful (and totally avoidable) mistakes I made as a Virtual Assistant—so you don’t have to learn the hard way.

Here’s what I’m exposing in today’s episode:

❌ The low pricing trap that kept me broke and overworked

❌ The ridiculous task I said “yes” to that had me posting about a ram sale at 3 AM

❌ How ignoring client red flags turned my inbox into a 24/7 emergency hotline

❌ Why over-delivering without boundaries does not make you the MVP (it just makes you unpaid)

❌ The smartest way to specialize as a VA and get fully booked faster

❌ Why hustle ≠ success or cash in the bank (and what actually builds a profitable business)

If you’re a VA, freelancer, or service provider (or wanna become one), this episode will save you time, stress, and sanity.

Hit play now, and let’s make sure your VA journey is cringe-free.

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Fear isn’t a stop sign. It’s a green light.

You know that thing you’ve been putting off? The business, the dream, the bold next move you say you want—but you’re waiting until you feel “ready”?

In this episode, we’re diving deep into why fear is actually a lie, and why it is a proof you’re on the right path. We're talking how to move through self-doubt, and why the hardest moments always come right before your breakthrough.

I’m also sharing a wild personal story about moving to Stockholm, breaking free from scarcity, and proving that betting on yourself is the safest investment you will ever make.

You don’t need permission from anyone else but you. And you just need to start. 🎧 Hit play now.

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A polished branding, perfect social media posts, or needing to have aaall the answers & knowledge: As new VA's, you often procrastine due to perfectionism.

But the truth is, what really brings results (and clients) isn’t perfection, it’s connection.

In this episode, we’ll explore:

💸 How focusing on relationships creates a more engaged audience

Discover why trust and authenticity are the key to getting your audience to interact with you and stick around for the long haul.

💸 Why connection leads to loyal clients who advocate for your business

Learn how nurturing relationships with your clients can lead to referrals, glowing testimonials, and money.

💸 How prioritizing connection over perfection brings fulfillment and authenticity

Hear how showing up as yourself can transform the way you run your business and make it more aligned with your values and vision.

💸 Practical ways to focus on connection in your business

Get actionable tips for building trust, creating engagement, and fostering meaningful relationships with both your audience and clients.

This episode is all about embracing what truly matters (and brings the $$$): Genuine connection over perfect appearances, and how that shift leads to more joy, easy, and cash in your business.

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This week, we’re diving into a topic that so many new VA's struggle with: How to attract dream clients without being or feeling pushy, or salesy.

Before we get into it, can I just say how funny it is that I said “thrilled” at the start of this episode? Because I can’t say that word without thinking of Emily Gilmore from Gilmore Girls and her iconic “I’m absolutely thrilled.” If you know, you know! 😅

But seriously, I am thrilled about this conversation because it’s such a game-changer for your business. If you’ve ever felt awkward about marketing yourself or worried about coming across as pushy or salesy, this episode is going to shift your perspective, and your results.. for the better ;)

Here’s what we’ll cover:

- Why being pushy doesn’t work

- The secret to attracting your dream client

- How to build trust through value-driven marketing

- Using social media to attract (not chase) clients

- The power of your personality

If you’ve been feeling stuck or unsure about how to market your services in a way that feels good, AND converts, this episode is packed with insights and strategies to help you - no pushy sales tactics required!

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If you’ve ever found yourself obsessing over Instagram likes or follower counts, this episode is here to shift your focus to what truly matters.

As Virtual Assistants and business owners, social media is one of our most powerful tools for growth and business results - but only if you’re tracking the right metrics. Today, we’ll break down how to use Instagram Analytics to grow your business and generate leads, and clients.

Here’s what we’ll cover:

- The problem with vanity metrics

Find out why likes and follower counts don’t always translate to meaningful results, and what to focus on instead.

- The Instagram metrics that actually matter

We’ll explore the numbers that help you attract clients and grow your business.

- How to analyze and adapt your strategy

Learn how to track your data, spot trends, and optimize your content for even better results.

- Quick tips to boost your most important metrics

Get actionable advice to improve your Instagram Strategy.

This episode will help you simplify your social media strategy, and finally see results from your efforts.

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In this week’s episode, we’re peeling back the layers to uncover what you’re really chasing in life - and it’s not what you might think.

It’s easy to believe that more money, success, or material achievements are the ultimate goals. But what we’re truly seeking runs much deeper. It’s freedom. But not just any freedom, the kind that feels aligned, grounded, and alive.

In this episode, we’ll explore:

1️⃣ The actual desires behind money and success

Discover why it’s not the paycheck or the dream house you truly want, even if right now, you believe it is.

2️⃣ What life and feeling you're truly seeking

We’ll uncover what you actually seek.

3️⃣ How to create THAT life for yourself

Learn how to get clear on what matters most to you and what action steps to take to get it.

4️⃣ How to use mindset and aligned action as your keys to fulfillment

Uncover the power of pairing belief in your vision with consistent, intentional steps toward it.

If you’ve ever felt like you’re chasing goals that don’t feel fulfilling, you're always chasing that next thing, or you’re craving a life that feels truly YOURS, this episode is exactly what you need.

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Welcome to The Empire State of Mind! 🎙️ This week, we’re diving into how to start the new year with clarity, focus, and empowered action - without the pressure or rigidity of annoying New Year’s resolutions.

Leave behind the “all-or-nothing” energy of resolutions and embrace a mindset of alignment and intentional action.

Here’s what we’ll cover:

🥂 Why mindset matters more than goals

Cultivate a mindset that is the foundation for meaningful, lasting change.

🥂 The power of pairing consistent action with belief

Discover how small, focused aligned actions, combined with unshakable belief in your vision, create unstoppable momentum.

🥂 How to set powerful intentions instead of rigid resolutions

Explore the process for your personal “North Star”, the path that aligns with who you want to become and how you want to feel.

🥂 Practical steps to build momentum

Turning your intentions into habits that feel good, without the overwhelm.

✨ Letting go of what no longer serves you

Releasing limiting beliefs and old habits, and open the door to REAL opportunities.

Are you here for 2025 being your BEST YEAR YET? Then you will want to tune into this one ❤️‍🔥.

➡️ THE 7-DAY KICKSTART CHALLENGE (FREE!)

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Social media can feel like an overwhelming maze for Virtual Assistants, especially when you’re bombarded with advice that doesn’t seem to work. In this episode, we’re busting some of the biggest social media myths holding VAs back.

If you’ve ever felt like you need to post every day, be active on all platforms, or grow a massive following to land clients - this one’s for you. 🎙️

Here’s what we’ll cover:

- The top 3 social media myths debunked

Discover why being on every platform or posting daily isn’t the secret to success, and what is.

- Which platforms are worth your time

Find out where your ideal clients hang out and how to make the most out of platforms.

- Content that actually converts

Learn how to create posts that attract, engage and sign your dream clients.

- The biggest mistakes VAs make on social media

Important pitfalls to avoid and what strategies to focus on to get real results.

- How to measure success beyond likes and followers

Learn what the meaningful metrics are.

If social media has been stressing you out, this episode is here to simplify things and give you a clear plan to work smarter, not harder AND to get results.

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➡️ THE VA ACADEMY

If you’re a Virtual Assistant - or aspiring to become one - this episode is your go-to guide for creating a portfolio that stands out, and converts!

Your portfolio is more than just a collection of your skills, it’s your virtual handshake and your ticket to standing out in the competitive VA market. In this episode, I’m breaking down:

👌🏻 Why every VA needs a portfolio & What a portfolio is

Discover how a well-crafted portfolio builds credibility and attracts dream clients.

👌🏻 The must-have sections of a standout portfolio

From branding to samples and case studies, learn exactly what to include.

👌🏻 How to design and present your portfolio

Practical tips to create a stunning and easy-to-navigate portfolio.

👌🏻 Positioning your portfolio for your ideal clients

Tailor your portfolio to your specific niches and industry to connect with the clients you really want to work with.

👌🏻 Common mistakes to avoid

Avoid the pitfalls that hurt your credibility and learn how to create THE portfolio.

And besides all of that... some bonus tips to help you stand out even more! 😉

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➡️ THE VA ACADEMY

Welcome to The Empire State of Mind, where you build a bold business, lead fearlessly, and live limitlessly! In this episode, we’re diving into how to make 2025 the year you finally stop holding back and start living the life you’ve always dreamed of. I’m sharing three powerful, actionable steps to help you: