Innovating the Future of Energy with Empirical AI
How Measured, Verified Data Is Reshaping Global Energy Markets
In this episode of The Empirical Energy Podcast, host Mark Smith is joined by David Conley, Co-Founder of CleanConnect.ai, for a deep dive into how empirical AI is transforming the energy industry from the ground up.
They explore how Clean Connect’s platform combines direct measurement, first-principles engineering, AI, and blockchain to replace emission factors with verifiable truth—creating a flexible, auditable system for modern energy production, sustainability reporting, and trading.
This conversation goes beyond theory, featuring real-world case studies from some of the world’s largest energy producers. Mark and David unpack how empirical data is driving measurable ROI across operations, emissions management, safety, and production optimization, while unlocking new premium markets for verified energy.
You’ll also hear how multi-certification frameworks like Prove Zero, blockchain-based Energy Attribute Certificates (EACs), and partnerships with global energy traders such as Gunvor are enabling new energy products tailored for hyperscalers, AI data centers, and global buyers.
From methane mitigation and remote operations to AI-driven orchestration layers and direct combustion measurement, this episode reveals why measured and verified energy is no longer optional—it’s becoming the gold standard.
🎧 Whether you’re an energy producer, trader, operator, or technology leader, this episode offers a clear look at where the industry is heading—and how to prepare for what’s next.
⏱️ Episode Chapters
00:00 – Blockchain trading and the origins of empirical verification
00:03 – Why Clean Connect became a source of truth in noisy data environments
00:12 – Moving from emission factors to first-principles measurement
00:30 – Crew Zero and direct measurement at the source
00:37 – Project Vulcan and real-time combustion measurement
01:02 – Why energy and AI are now inseparable
01:45 – Welcome to The Empirical Energy Podcast
02:03 – Global market trends shaping the future of energy
02:45 – Introducing Empirical.ai: the AI operating system for energy
03:30 – Real client case studies and measurable ROI
03:45 – The evolution of Clean Connect beyond methane mitigation
04:56 – Operations, sustainability, and market-driven outcomes
08:12 – Restoring trust through empirical data
09:18 – Integrating operations, sustainability, and trading
10:26 – Highlights from the Empirical Energy Conference
11:03 – Client feedback and new product innovation
12:09 – Remote operations, safety, and workforce augmentation
14:00 – The Integrated Operations Center explained
19:22 – Solving the data integration problem at scale
20:47 – Prove Zero and multi-certification flexibility
25:06 – Overcoming data complexity with first principles
29:08 – Partnerships, hyperscalers, and new energy markets
32:13 – Blockchain-enabled trading and Energy Attribute Certificates
33:10 – The future of empirical energy
35:01 – Final thoughts and call to action
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