Part 2 of this special two part episode.

Today I’m joined by the publicity team behind The Ending Writes Itself—Philippa Cotton and Becky Mansell from HQ—to go behind the scenes of one of the most inventive book campaigns in recent years.

We talk about:

• How early publicity gets involved in acquiring a book
• Building a campaign around secrecy and intrigue
• Managing (and protecting) a major author reveal
• The viral buzz, wild guesses, and reader engagement
• What worked—and what they’d do differently
• The realities of publishing behind the scenes

Plus—Bloody Scotland, proof drops, influencers, campaign chaos (including that wifi moment), and answers to the authors’ own questions.

If you enjoyed Part 1 with V. E. Schwab and Cat Clarke, this is the perfect companion episode.

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