The Energy of Your Message with Sarah Lucille

Liminal Space: "a transitional place or state of "in-betweenness."

The middle is where we're no longer who we were, but not yet who we're becoming.

And, that's why it can feel so uncomfortable. It's why a lot of middles have turned back into new beginnings. Over and over and over again.

In this episode of the Energy of Your Message Podcast, Sarah Lucille shares lessons and reflections from LitFest, a gathering of writers and storytellers that challenged her to think differently about creativity, messaging, personal growth, and the stories we tell ourselves about who we are.

This episode explores:

• Why the middle of your story is often the hardest place to be
• How storytelling frameworks can transform the way you think about your own message and impact
• What writing fiction is teaching her about identity, creativity, and trust
• The surprising connection between character development and understanding your ideal clients
• How judgment limits self-expression and keeps your message hidden
• Why connection, relationships, mistakes, and uncertainty are not obstacles to the journey. They are the journey.
• What happens when you stop trying to control the ending and allow yourself to become

Resources Mentioned:

• The Boldness Check Free Class: https://sarahlucille.com/workshop
• Energy of Your Message Journal: https://sarahlucille.com/newsletter/
• In Your Words Writing Workshop: https://sarahlucille.as.me/yourwords
• Path & Purpose Readings: https://sarahlucille.as.me/reading
• Energy of Your Message Mentorship: http://sarahlucille.com/mentorship

Energy of Your Message is hosted by Sarah Lucille, Founder of Energy of Your Message, speaking to Taboo teachers and Messengers whose work doesn't fit into conventional marketing boxes and who feel called to teach, coach, or work 1:1 in multifaceted, hard‑to-describe ways.

Learn more at www.sarahlucille.com.

A central theme of the episode is identity, one of my favorite topics.

Identity shapes how we communicate, what we believe is possible for us, and how we relate to our purpose. Many people inherit identities, stories, and expectations without consciously questioning them.

That can seep into how you express yourself, talk about what you do, what you allow yourself to do, and cause you to hold back on really going there when it comes to your own message.

I'm going to talk about this through the lens of mythology, history, and especially how symbols and stories shape collective identity and power.

And, from there, we'll get into the path of being a Taboo Teacher and someone with an important message to share.

Your own life journey becomes part of your message:

Pain Desire Transformations Pattern-breaking Relationships Failures Awakenings Identity shifts Let me know what thoughts come up for you! You can join the newsletter community at https://sarahlucille.com/newsletter/

Book a Path & Purpose Reading: https://sarahlucille.as.me/reading

Fill out a free application to Energy of Your Message the 12 Week Intensive: https://sarahlucille.com/mentorship/

Mentioned in this episode:

One of my favorite decks! Kim Krans's The Wild Unknown Archetypes Deck and Guidebook: https://amzn.to/4dlHNrh

What's a question that so many adults ask children?

"What do you want the BE when you grow up?"

Today we're going to get into why this question and some early messaging is so much deeper than they seem.

What happens when we let external messaging continue to tell us who we are? When we decide who other people are based on learned measurements of status? What are the consequences of letting these messages tell us whether or not we matter?

We're talking creativity, the concept of effort, the experience of learning, our relationship to time, and why we're being pushed to devalue ourselves and what it means to be human.

And, what are the possibilities when you push back? What does it look like to choose yourself in a world that's trying to say the human experience isn't important?

This episode is sponsored by the Energy of Your Message Intensive. To learn more and apply, you can go to www.sarahlucille.com/mentorship

To get the free printable Energy of Your Message ejournal mentioned in the episode, go to www.sarahlucille.com/newsletter

Hey there, Sarah Lucille here, Founder of Energy of Your Message.

Before we dive in, make sure you're receiving my Weekly Stories of Becoming at www.sarahlucille.com/newsletter. Each week I share deeper reflections on messaging, journal prompts, a card of the week, and updates on workshops and openings for Energy of Your Message.

This podcast is for artists, creatives, intuitives, healers, and messengers who know their work doesn't fit inside tiny marketing boxes.

Here we go beyond surface-level outcomes and pain-point marketing to explore the deeper layers of your message including energy, healing, identity, creativity, and the real stories of becoming that shape what you're here to say.

If you want to go deeper into this work, you can also join the waitlist for Energy of Your Message at www.sarahlucille.com/mentorship.

Energy of Your Message is my 12-week mentorship where we work together to develop your boldest, truest core message and translate it into a clear offer and the marketing assets you need to share it with the world.

In this episode, I'm exploring why the question "How do I explain what I do?" is often so much deeper than it seems, especially for healers, intuitives, creatives, and people whose work doesn't fit inside a tiny marketing box.

I'm looking at the identity work, fear, doubt, scarcity, self-abandonment, past experiences of being misunderstood, and all the ways you may have learned to shrink yourself, prove yourself, or filter your truth in order to feel safe, chosen, or successful.

• Why "How do I explain what I do?" is usually not just a messaging question, but an identity and healing question too

• The simple prompt I use to deconstruct this question

• Why expansive healers and creatives often struggle to describe their work when it doesn't lead to just one neat outcome

• How scarcity, doubt, self-abandonment, resentment, and past experiences of being misunderstood can affect your message

• Why your clearest message comes from deeper self-trust, discernment, and the courage to stop shrinking what you really do

• Energy of Your Message Mentorship

• Continuous Creation

• Weekly Stories of Becoming Newsletter

• Kim Krans Archetypes Deck (affiliate link)

• The Alchemist's Oracle (affiliate link)

• The Four Agreements (affiliate link)

Important links to start:

Apply for Energy of Your Message by Feb 28th: https://airtable.com/appTly5g4HInjHEwv/pagW3gDBV5zTOS9Py/form

Find the words to fully express your true message. Try the free Energy of Your Message Journal and get the Tuesday prompts: https://sarahlucille.com/newsletter/

You can also watch this episode: https://youtu.be/JCkekDg8ivE

Okay, this episode is for those of you who have a big message to share and feel that now is the time to go all in on what you came here to do. You feel ready to embrace your voice, your calling, and your draw to teach and help others in big ways.

You want to create offers you love selling and fill your client roster and programs without falling into icky, pushy, manipulative salesy approaches.

There's one marketing exercise that has a sneaky way of getting you to shrink your message: defining your ideal client avatar

As I go over in today's episode, the approach to niching down can narrow your message so much it doesn't bring you the same joy nor does it even feel very aligned anymore.

How do you sell something you'll eventually come to resent? I've seen it and I've been the person to come in and help address it.

These ideal client exercises can seem innocent enough. It's reasonable to ask "who is the best fit for what I do and what outcomes do they want?" Yet, the initial approach to many of these exercises have too many healers and creatives with big messages feeling like they have to suck it up and promise certain outcomes in order to sell their program...even if the outcomes aren't entirely true.

You don't need to do all that. I promise. I've been the go-to person for health and wellness practitioners and creatives who have felt unheard and misunderstood in many other marketing programs or by copywriters.

Your ideal clients should be ideal for you too. That's why I teach a prototyping exercise to do before you overly define who your dream client really is.

When you write, speak and share your message and imagine them listening, it will have you feeling more like yourself, not less. That's the intention.

Try it out in today's episode.

And makes sure to apply for Energy of Your Message before Feb 28th if you're feeling the pull to go all in on your offer and program over the next 12 weeks: https://airtable.com/appTly5g4HInjHEwv/pagW3gDBV5zTOS9Py/form

Try the FREE Energy of Your Message journal prompts and join me for weekly deep dives into healing, teaching, and becoming the person your Higher Self already knows you are: https://sarahlucille.com/newsletter/

When you have a big message and many ways that you help people, it can feel difficult to decide on an ideal client or topic. Honestly, it can feel straight up limiting.

What happens when you have created multiple offers that seem to be for different people?

This is especially relevant for healers, coaches, wellness practitioners, and creatives. Your skills are limitless. And, you have a natural gift you know helps people.

But a lot of that doesn't come through, the real essence of YOU, when you put your message into tiny marketing boxes too soon.

There's a creative phase in messaging that gets skipped in the name of rushing out something "that works." But, a lot of times it doesn't work, stops working, or doesn't work well for YOU (as in it starts draining the life force energy right out of you).

That's why I take a very energetic approach to messaging.

How do you bring out your boldest message and still connect with someone who can become a client?

How do you do that without getting salesy or betraying your values?

Today, I'm deep diving into a client's ideal client avatars to show how I'd create messaging that speaks to their most viable client in a human first manner.

You're getting a behind the scenes look at the way I create an email sequence the Energy of Your Message way that allows for a big message to come through and connect with aligned clients.

Instead of shrinking things into marketing boxes that'll have you talking like a robotic infomercial, this puts connection first.

More than the ideal client avatar, we want to understand the person we're communicating with plus the relationship they have to their situation.

How do they feel about it?

Talk about it?

Why do they talk about it that way?

What's underneath pain points like overwhelm and burnout where, when you name the truth of what's going on, they feel seen, heard, and like they matter.

That's what we're digging into today and exploring a business that helps creatives nurture their art while creating more stability around money and time.

To get the messaging handbook for healing businesses go to sarahlucille.com

To make sure you're on the weekly newsletter so you don't miss a class, resource, or episode, go to sarahlucille.com/newsletter

Want to get into the depth of your message beyond surface level conversations about ideal clients and desired outcomes? Try the class at https://sarahlucille.com/willitwork/

Try the FREE Energy of Your Message journal prompts and join me for weekly deep dives into healing, teaching, and becoming the person your Higher Self already knows you are: https://sarahlucille.com/newsletter/

We're talking about the practice of self-trust and at least three areas it shows up when you're tapping into your boldest messaage and what you came here to say.

Even before ChatGPT, the most common question people had about marketing themselves was "what's the best way to say this?"

But, ChatGPT doesn't do a very good job at digging much deeper than what you already know...or what can be taken from elsewhere.

This is especially for those with a big message that helps people heal. You could be a wellness practitioner, healer, yoga instructor, artist, therapist, life coach, relationship caoch, or someone who challenges people to expand with the way that you work.

YOU are the best Messenger for what you do. Today I talk about the number one most powerful energy to nuture when you're trying to find the best way to communicate what you do.

Resources mentioned:

Messaging Handbook for Wellness Practitioners and Healers with a BIG Message: https://sarahlucille.com/

The three phase energetic practice to tapping into what you really came here to say and do: https://sarahlucille.com/willitwork

The Alchemist's Oracle: Elixirs for Personal Growth & Wellbeing (this is an affiliate link): https://amzn.to/49SacEY

Try the FREE Energy of Your Message journal prompts and join me for weekly deep dives into healing, teaching, and becoming the person your Higher Self already knows you are: https://sarahlucille.com/newsletter/

When you've followed your passion or chosen yourself and, at first, it feels harder...

In today's podcast episode, I'm naming something that came up again and again in December for me, for clients, and for so many founders I spoke with behind the scenes.

The question: "How do I make this work long term?"

Even deeper than that: "Is it always going to feel this hard?"

In this episode, you'll hear:

• Why doing the aligned thing for you can initially feel harder than staying in familiar (but draining) patterns
• How those patterns of hustle, status, and "making it work" get mistaken for worth (this one is key)
• How we reinforce this in our messaging by getting overly focused on certain metrics (and even on the kind of copy that "sells")
• Why surprise (exciting) opportunities often arrive AFTER letting go of the way you think you have to do things
• What it really means to trust yourself before you have proof and why that really matters for bold, clear, impactful messaging (the kind that helps the right people find you)

This conversation is especially for creatives, coaches, and founders who don't thrive in conventional systems.

• Will My Messaging Work? (Self-Study Workshop) https://sarahlucille.com/willitwork

• Live Releasing & Self-Trust Workshop – January 20 https://sarahlucille.as.me/yourwords

• Energy of Your Message Mentorship (Application) https://sarahlucille.com/mentorship

• Join the Email List (Letters, podcast updates, invitations) https://sarahlucille.com

Try the FREE Energy of Your Message journal prompts and join me for weekly deep dives into healing, teaching, and becoming the person your Higher Self already knows you are: https://sarahlucille.com/newsletter/

A lot of incredible healers are hiding behind a deep-seated fear of visibility.

In an ideal world, your dreamiest clients would immediately understand the value of your work and hire you without hesitation.

No explaining. No proving. No straining yourself to get in front of them and win their attention.

The thing is, though, once people do work with you...they get it. They experience the magic.

Yet, are they coming in for a short time, or a long time?

Once you're working with a new client, are any of these things happening:

1. You find yourself pouring hours of energy into something you charged a relatively small price for?
2. Are most of these offers one-off sessions with the hopes that they'll keep going?
3. Has it felt challenging to package up what you really want to do without getting tripped up on pricing, value, and will anyone show up?

I get to dive deep into this in today's episode in a rare live messaging session I did with Vedic Astrology, Christina Kennedy.

Christina generously agreed to come on the podcast to share the incredible story of how she went from astrology skeptic to expert. And, how she now offers people extensive chart reading but knows it's beyond time to make that a more formal, scalable offer.

And when I say scale, I mean having the kind of offer and pricing that allows you to offer your brilliance in a way that also nurtures your life.

But, too many healers find themselves feeling siphoned off of and depleted at the end of the day, quarter, and year.

Something you feel called to do, urged to pursue, shouldn't be something you struggle to offer.

Before getting caught up in "I'm not a business person" narratives, Christina and I look at the natural, already-available doorways to working with her that are clear to her dream clients too.

We discover TWO clear pathways for people to connect with her offer and then how to create a container that they can more easily say yes to.

This is where your program and message work together.

Hear more in this incredible live session: Safe to be Seen (and Sell): A Messaging Session with a Vedic Astrologer

Also, Christina will be offering a three part Introduction to the planets and houses of Vedic astrology starting Jan 31, live, online. Cost is $150. You can learn more here: https://app.squarespacescheduling.com/schedule/d3507ea1

Find her on IG at HolyWildWonder or on her website at https://www.holywildwonder.com/

And to book a call and look at how we can structure your offer and messaging so that it's so much easier for your dreamiest aligned clients to find you (and pay you!), go to www.sarahlucille.com OR https://sarahlucille.as.me/chat

"I want to make my message feel more like me...and I want to repel the right people and also attract the right people."

I love this question and it's something I get to dive into with a client this week.

AND, I wanted to bring it to the podcast to share something that you won't hear many talking about in the messaging and copywriting space: There is a cost to being yourself in business.

But, yeah, it's worth it.

It's not just time, money, or even mindset.

When you make a bold declaration about what you want, and you really mean it and are ready to own it, anything that has been lingering around in your life that contradicts that version of you will make itself really loud.

And, your tolerance for it will feel a LOT different from before.

This is all an important part of the process of BECOMING someone who actually says and does the thing.

It's not for everyone.

But, if you're here and listening to this, or even a little interested, I have a feeling you're in the right place for you.

I'll be breaking down the 2 really important energetic shifts that happen when you're ready to step into your boldest self-expression yet.

Then, I'll get into a Future Self exercise that takes this well beyond mindset or habit changing.

If you know you have a real, timely and timeless message to share and that it's imperative you finally do it bravely and without holding back (no matter what others say or think), then this is where I'd begin.

Everything I'm teaching today is part of the 6 month mentorship program, Energy of Your Message, where I work with you to get into the energy of your boldest Self and your boldest message yet so you can creatively bring that into everything you put out there: your emails, podcast, books, program materials, and marketing.

You're not a boring joe schmoe marketing bro, so why market like one?

Learn more at https://sarahlucille.com/mentorship/

And to book a Energy of Your Message Blueprint Session that I mention in today's session, go to: https://sarahlucille.as.me/messaging

Also, let's connect on social. You can find me daily on Tiktok: https://www.tiktok.com/@thesarahlucille

Or, if you like the LinkedIn vibe more, connect there: https://www.linkedin.com/in/sarahlucille/