Please join us in welcoming Ari Betof and Sarah Enterline to the show! Ari is the co-founder and partner at Mission & Data where Sarah is an ​​Institutional Research Consultant and Director of Institutional Research at St. Mark's School in Southborough, MA. Mission & Data is a firm dedicated to the effectiveness, health, and vitality of educational institutions and other organizations that make the world a better place, through strategy consulting, custom data products, audits, and leadership coaching. Ari is also the co-host of EMA's Impossible Questions Podcast. Ari and Sarah were instrumental to the data collection, analysis, and writing of EMA's flagship special report The 2023 State of the Independent School Enrollment Industry Report (SOTI) which is out now.

Please join us for a conversation with attorney Brian Garrett. Brian is counsel in the Litigation Department and Chair of the Education Law Practice Group at McLane Middleton one of New England's premier full-service law firms with over 100 attorneys and 25 paralegals throughout offices in New Hampshire and Massachusetts. Most recently Brian spoke at our Anti-Bias workshop in January. Stick around to the end of the podcast for some actionable takeaways on some steps you should take at your school based on this upcoming decision.

Please join us for a conversation with Mary Birnie. Mary is the President of Birnie & Associates, Inc. For more than 20 years, Mary and her team have been coordinating meetings and events that meet strategic goals and make guests feel welcome. Mary is also EMA's partner for the annual conference and she works with many other associations in the independent school space to make all of our conferences go off without a hitch.

We're also joined by a special co-host for this episode, Jennifer Davis EMA's Associate Director of Professional Development.

Join us for a conversation with Gretchen Forsyth and Katie Chhu. Gretchen is the Head of School and Katie is the Director of Admission at Glen Urquhart School (GUS), a progressive day school for students in grades Pre-K through eight located in Beverly, Massachusetts. In this conversation, we explore the reimagined tuition program at GUS.

Join us for part two of our conversation with Chuck English where we continue to explore complicated independent school marketing ideas, try to demystify them, and turn them into actionable tactics you can use right away!

While you're waiting for more episodes of The Enrollment Spectrum Podcast I want to share another show with you that I really like.

We recently launched the Confidently You: Women in Leadership Podcast hosted by Rebecca Malotke-Meslin and Lynne Macziewski. On this new show, they explore what it means to be a woman in leadership in independent schools. On their show, Rebecca and Lynne cover a wide range of topics such as leading the school where your kids are students, celebrating your successes, and becoming a better risk-taker.

We hope you enjoy this episode of Confidently You! Check out this show and all the shows we've recently launched at enrollment.org/podcasts.

Join us for a conversation with Chuck English and cut through the marketing speak, buzz words, jargon, and other useless advice for five marketing tactics you can actually implement in the coming weeks. In this episode, we talk about search engine optimization (it's not that scary), video (you can make good ones using your phone), focus groups (you don't need an outside firm), refining your application process (a massive topic but we give you some ideas on how to start), and the differences between a rebrand and a new logo (that actually make sense).

We hope you have as much fun listening to this episode as we did making it and stay tuned for part two of this series soon!

Please join us for a conversation with Dr. Vivienne Ming. Vivienne is a theoretical neuroscientist, entrepreneur, author, and mother of two. She is featured frequently for her research and inventions in The Financial Times, The Atlantic, Quartz Magazine, and the New York Times. Co-founded with her wife Dr. Norma Ming, Socos Labs is a mad science incubator dedicated to solving some of the world's most pressing problems and she was a keynote speaker at AC22 in Orlando, Florida.

While you're waiting for more episodes of The Enrollment Spectrum Podcast I want to share another show with you that I really like.

We recently launched the Different Perspectives podcast hosted by Rohan Arjun and John Gentile. On this new show, they explore what diversity, equity, and inclusion looks like, sounds like, and feels like outside independent schools. Season one is out now featuring conversations with folks from the worlds of marketing, software, finance, and more.

In this episode, we'll be featuring one of their shows for you to enjoy and you can check out all the shows we've recently launched at enrollment.org/podcasts.

Join us live from AC22 for this episode of The Enrollment Spectrum Podcast! Are you considering a return to admission assessments as a part of your overall enrollment strategy? In this episode, we'll share best practices to get your whole school on board as well as common mistakes to avoid with our four guests:

• Dr. Keith Wright, The Enrollment Management Association (NJ)
• Dr. Nathan Kuncel, University of Minnesota (MN)
• Amy Sayfie Zichella, Ransom Everglades School (FL)
• John Hutchins, Phillips Exeter Academy (NH)