Barclay and Ian are joined by Brian Parks of Synapse Software, who spent twenty years as a software engineer, three of them at Cherwell, and now runs a business archiving ITSM data for organisations coming off platforms that no longer exist.

Brian still calls himself a software engineer while admitting he barely writes code, which opens up a longer conversation about what the job has become. His team leans on AI for the boilerplate, the database layer, the API endpoints, the first version of a UI. Vibe coding, in his view, is something else entirely and shouldn't be confused with engineering. What he's found is that the time freed up goes into requirements, testing and validation, all the things he says he should have been doing more of anyway.

On AI initiatives, his warning is about data. Foundation models handle general questions well, but organisations asking AI to work with their own knowledge base need that knowledge base to be good. He also makes a case for retiring the word generative in favour of synthesising, on the basis that nothing is being invented from nothing.

Barclay raises the environmental cost, and Brian, who lives in a farming community, has strong views on data centres being built on farmland. It goes into sustainability, whether the green movement has reached AI at all, and the fact that nobody can properly account for the cost of training a model. Ian brings in Ford rehiring hundreds of senior engineers after replacing them with AI and recalling vehicles as a result.

Trivia this week involves Doom running on a display made of E. coli cells, at roughly 599 years per playthrough. Barclay's camera also gave up, so he spends the episode as a voice.

Watch the full conversation below.

In this mini episode, Barclay Rae talks to Stephen Mann of ITSM.tools about one of the industry's most persistent habits: replacing the ITSM tool every three to five years and hoping this one will be different.They discuss why the tool usually gets the blame when the real issues are organisational, what needs to be in place before any selection decision is made, and why treating ITSM tools as business applications rather than technical ones changes who should be involved. They also get into the current wave of AI-first marketing and why capability without the people side rarely delivers.

Barclay and Ian are joined by Alistair Reid-Pearson, Chief Digital Information Officer at Greater Manchester Mental Health and author of Bit Bob: Artificial Earth.

The conversation focuses on storytelling in a business context, and the missing "so what" behind the dashboards, charts and ticket volumes that dominate ITSM reporting. Alistair makes the case that data needs a story alongside it to mean anything, particularly in environments where the work has real human consequences.

They also get into neurodiversity and how Alistair's autism shapes the way he communicates and writes, why the IT industry needs to move on from the superhero complex of dramatic fixes toward quieter preventative work, and what shift left looks like inside the NHS ten year plan and mental health services.

Plus a 46,000 year old worm, a proton beam therapy centre built in Minecraft, and postcards from the future. Because why not.

Barclay and Ian are back from the Service Desk and IT Support Show with their first reflections on SITS26. The industry looks healthy, the MSP side felt bigger and more established, and AI was on every stand, sometimes at the expense of the conversation about value.

They unpack the survey result from their keynote, where 55% of respondents said AI capabilities had improved their service, and ask why that story isn't being told more clearly by vendors. The pitch too often leads with the feature rather than the time saved, the work made easier, or the value returned.

Plus retro arcade games on the show floor, silent disco keynotes, and the industry's definitive sandwich preference.

Barclay and Ian are back with a preview of what's happening at SITS26 next week, and the pulse check they're putting out in the run-up.

The Enterprise Digital Podcast has its keynote on day two, and rather than walk on with a fixed view, Barclay and Ian are using the survey to shape what they cover. They run through the questions in this episode, from the practical (how would you describe your organisation's ITSM maturity, has AI made any difference to the service you deliver) to the hypothetical (a hundred thousand pounds to spend on one area of service delivery, technology, people, or training) to the unexpected (best sandwich).

There's no consulting stand this year. Instead, Barclay, Ian and Steve Cave will be at a dedicated interview area with a film crew, gathering views from visitors that will feed directly into the keynote. They'll also be on the SDI stand at points during the show. If you're attending, drop by.

Trivia this week is the UK government's £2 billion commitment to deploying quantum computers at scale by the early 2030s. Cynicism aside, a positive direction.

Sami Kallio, CEO and co-founder of HappySignals, joins Barclay and Ian to reflect on 12 years of measuring employee experience in IT — and what the data tells us about how the industry has and hasn't changed.

The conversation covers why happiness scores alone don't tell the full story, and why lost time has become one of the more honest indicators of whether IT is genuinely helping people do their jobs. Sami shares early findings from the upcoming benchmark report, including the perhaps surprising persistence of local IT support as a top complaint, and emerging data on AI adoption suggesting around half of employees already feel more efficient as a result.

There's also a candid discussion about the growing partnership between HappySignals and Nexthink, and what it means to combine perception data with technical telemetry. And Sami offers his view on where experience management needs to go: from something that happens after the fact to something that shapes service delivery from the start.

Rob Akershoek joins Barclay and Ian this week for a conversation that will feel uncomfortably familiar to anyone who's ever tried to get a straight answer out of their organisation about what IT services it actually delivers.

Most organisations can't produce a reliable, consolidated list of their applications and digital products, and that gap has direct implications for managing cost, risk, and value. Rob makes the case for treating the application portfolio as a foundational backbone, not an administrative exercise, and explains why the problem keeps recurring every time a new technology wave arrives, from SaaS to cloud to AI.

The discussion covers why top-down and bottom-up approaches both have limits, how domain-based ownership structures can make the problem manageable at scale, and why the CMDB as currently used rarely does the job. Rob introduces the idea of a "licence to operate" for applications, a simple but effective policy mechanism that forces registration before contracts, infrastructure, or budgets can move forward.

Ian brings his software asset management background to push back on whether discovery tools can fill the gap (Rob's view: they can't, not on their own), and Barclay draws on his own experience of organisations that have been circling this problem for years without resolution.

Ian's trivia this week involves a digitally simulated fruit fly brain. It's relevant by the end. Just about.

Barclay and Ian are back this week, and after a brief detour into the world of AI-powered smell (yes, really), they settle in for a reflective look at the SDI SPARK26 show in Birmingham. What made it feel fresh? Which sessions stood out? And what separates a presentation that lands from one that doesn't?

Ian shares highlights from four sessions, including Mark Boyer's case for why great service desks shouldn't exist, Roman Jouravlev's ITIL Experience session on experimentation and hypothesis-driven improvement, and Alistair Reid-Pearson on the power of storytelling. Barclay adds his own perspective on why stories connect where slides fall flat, and they're not shy about calling out the demo-as-keynote format that still, somehow, keeps happening.

They round off with a preview of what's coming at SITS26, where the Enterprise Digital Podcast will be on stage for a keynote, and a film crew will be capturing interviews across the show. If you're going, come and find them.

Stephen Mann from ITSM.tools joins Barclay and Ian for a wide-ranging conversation about innovation, adoption, and why the industry keeps going round in circles. The discussion covers the gap between what emerging technology promises and what organisations are actually set up to receive.

Why do organisations keep churning through ITSM tools rather than improving what they already have? Stephen makes the case, as he has since 2011, that real capability improvement often only happens when a new tool project creates the funding and focus to do what should have been done all along. At the end of the day, most tools do broadly the same things, and swapping one for another rarely solves the underlying problem. The group also picks apart the gap between selling a tool and retaining a customer, and what it means when those two things are handled by different people with different measures.

The thread running through the whole episode is trust: trust in new technology, trust that the foundations are in place to make it work, and trust that the benefits will follow. Stephen's argument at the end is that the innovation most needed right now isn't in the tools themselves, it's in helping organisations get to a position where they can use them properly.

Episode 128 of the Enterprise Digital Podcast features Sarah-Jane Bulley, Service Delivery Manager, talking through what it looks like to build a service desk and ITSM operation from the ground up.

Sarah-Jane is currently doing exactly that, designing and implementing everything from incident management and service request processes through to team structure, stakeholder engagement, and feedback management, all aligned with ITIL and delivered using an agile approach. She talks about where to start when there is nothing in place, why understanding your users and their specific needs must come before any process design, and how building your service desk as a brand within the organisation changes how other teams engage with you.

The conversation covers the growing importance of major incident management in a world increasingly reliant on third-party cloud services, the balance between automation and human interaction, and what service empathy really looks like. Sarah-Jane makes a strong case that people will always be the heartbeat of any service desk, even as AI and automation take on more routine work.

She also shares practical approaches to breaking down silos between the service desk and resolver teams, including shadowing exercises, shared feedback loops, and the importance of psychological safety across technology departments.

This week's trivia explores whether pigeons can tell the difference between a Monet and a Picasso. Turns out, they absolutely can.