What does a commercial training business look like? In this ELA episode Chris and Katie discuss the business side of training and the different components that make up a commercial training business. They cover topics such as product development, delivery, marketing, sales, and the importance of subject matter expertise. They also explore the differences between market-facing training and internal talent development, as well as the role of learner experience and the use of different modalities in training. Katie and Chris discuss various aspects of the training industry, including the importance of having subject matter experts, the challenge of standing out in a commoditized market, the need for strong customer relationships, and effective sales strategies, touching on the role of product management and pricing in the training industry.
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https://www.techtransformationstrategy.com/
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https://www.linkedin.com/in/chris-knotts/
https://www.linkedin.com/in/kathleencothran/
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