The Entrepreneur Experience

Facebook started as a platform at Harvard to rate the attractiveness of women. My desire to participate in new business systems led me onto the platform in its early days.From a personal standpoint back then there was a fear of missing out feeling. When I got on it that went away. The popularity contest to gain followers grew me in but not for that long.Setting up my personal profile was motivated by an experiment to use it as a business lead generation, community, and engagement system. It’s ran its course as a core of my strategy.I’ll share why it’s getting worse, what’s coming next, and how to evolve your business out of Facebook while at the same time staying engagement to meet new people.

The power of direct attack requires superior military power in battle. In the real world David fells Goliath through an alternative approach. You may not need social media. Consider becoming the Uncola to Coke. Your industry has celebrities. We all know them. These individuals speak and the notebooks come out. Groan in pain or listen with delight. Your foil are the celebrities now famous for being famous. You know the warmed over TV dinner coming out of the box is yesterday’s news. Many will agree. Entrepreneurs who live in the creative intelligence of the future create one that matters. Be the change that you want to see in the world.

The Race Car Crash - Chapter One

Reid stepped forward with purpose. Life requires money. Ready, fire, and then aim. He knew the consequences of not acting. Struggle, effort, and challenge on a downward slide. The entrepreneur experiment fails. For some, a return to the matrix is possible.

For Reid Lawrence no way back exists. After years of playing this game he grew tired. Stable didn’t exist. Rises, falls, and transitions were his reality. He was an original creator and lifestyle designer before the terms existed. Without fail what he thought turned into his reality.

The pain of the transitions between these entrepreneur experiments was overcome by the excitement of finding the next wave to surf. In between destruction and elevation was a long void of nothing.

This was financially and emotionally draining. He always found a way. Resourcefulness comes when feeling inadequate motivates action. That wasn’t the problem. The issue was bigger.

What was the point in any of this?

Was there a better way to run a society?

Why did certain people with superior minds and inferior thoughts define what’s next?

It made no sense to him that analytical organizers knew nothing about the experience of life but got access to money and influence. Society rolled over as change rippled across all of its industries.

What was crushed did need to transform. Old must wither and die. What doesn’t work is replacing old with something worse.

A divided society where strong beliefs and convictions overwhelmed creative intelligence and quality work. Opinion projectors now controlled the world.

All domains of life crumbled due to internal rot. Media, education, and politics are notable examples. Bad mechanics everywhere. Creative product pushed to the side. Well marketed attractive characters rose to the top. It happened before his very eyes.

Why do people allow this, he thought?

They could opt-out of the mediocre instead of supporting its economic success.

Was he now one of them?

An opinion marketer focused on his KPIs rather than an original creator bringing quality into the world?

Instead of forcing results he sat down to watch for the next black swan hiding in the market. What’s next always arrives when it’s least expected.

His new purpose was to find his and then surf whatever wave carried the black swan into the future as the current society exhausted by itself collapsed into the sea.

The opinion projectors could not be unplugged. They could be ignored. Deep underneath the sea formed like pearls the liberation mechanics were the black swans.

Reid Lawrence was one of them. He wasn’t the only one. Forged like steel wrapped in cotton over the next few years his journey into purpose led to a surprise beginning.

NEXT: Chapter Two - Outside the Matrix

Gail Kraft is a successful coach. She’s an author, former corporate leader, and expert in her craft.Her life changed due to the power of community. As a founding member of The Entrepreneur Experience her contribution was key.We will talk about alternative ways for coaches to impact the marketplace, not feel like salespeople, and embrace their gifts.

The easiest sale comes after engaging companies with money.For those who master the game the biggest prize today goes to the content influencers, conversion marketers, and social media copywriters.Smart coaches, consultants, and service providers learn which aspects of those games fit, which don’t, and when to run your own playbook.I’ll share a lifetime of experience selling product, services, and software to corporate entities, small businesses, and mom and pop neighborhood shops.Then talk about the content game as it’s played today, how to integrate it into your workflow, and get more money now with less effort and struggle.

My first company had an office, employees, and owned vehicles. We had product samples, customers, and found for territory against other groups.Then I worked in creative agencies. They had cool spaces, creative and technical experts, and invested in digital technologies.The first virtual plunge came out of noticing the emerging co-working, online gig, and global talent economy. I jumped into the icy water fast.What came next is even better. It’s now about global collections of like-minded people forming into profitable groups based on shared desire.I’ll share my journey through the evolution of business from observational perspectives of one who lived the hard knocks and success of all of it.

Learn from the laboratory of the B2B marketplace rather than theory what worked to build a $1.5M lifestyle and passive income company:1. Succeed using a global workforce of talent from President to list building clericals.2. Create new forms of integrated systems to build a revenue department on your own terms.3. Enjoy passive-income, create a lifestyle job, and employ others who want the same.4. Make money for your clients and focus into a niche that works for you and them.5. Leverage the power of software, AI, and data in unique combinations for advantage.My introduction to B2B selling was in the days of cold calling, meetings at headquarters, and relationship building. Then I moved online using the power of data, technology, and email to get into the buyer offices.Over time I combined this with networking and social media connecting on LinkedIn to launch a virtual lead generation company.We used global technologies to find people, leveraged software, and integrated software workflow systems to create a revenue department.I’ll talk about the future of lead generation, prospecting, and sales outreach integrated with ad technology powered by AI programs in the trenches.Finally unique working arrangements allowed us to create a new form of company that works for those inside it on their own terms.It’s not perfect, the ride is always bumpy, but it’s a lot more fun doing your own thing than working in The Matrix.

How to sell to companies with money.The easiest sale comes after engaging companies with money.For those who master the game the biggest prize today goes to the content influencers, conversion marketers, and social media copywriters.Smart coaches, consultants, and service providers learn which aspects of those games fit, which don’t, and when to run your own playbook.I’ll share a lifetime of experience selling product, services, and software to corporate entities, small businesses, and mom and pop neighborhood shops.Then talk about the content game as it’s played today, how to integrate it into your workflow, and get more money now with less effort and struggle.

Throughout history humankind has been given a clear choice.Wake up or stay asleep. Most of today’s woke are sleeping and those who attack the woke as naive slumber with them.While your competitors seek answers from gurus teach yourself sage wisdom. I’ll share what I’ve learned from a lifetime waxing cars, painting fences, and sanding floors.It’s the called the water method in martial arts. I’m not an mixed martial arts fighter. I’ve just applied Bruce Lee’s Jeet Kune Do methods to my life.Learn how to do this yourself without studying the secrets from the temple martial arts. I’ve got the principles and how to use them in business.

The winds of change or the Ides of March.Most people in your market feel fearful given the uncertainty of an upcoming election, current economic conditions, and lack of stability from technology.They view life as static, fixed, and difficult. Stand above the confusion and find yourself noticing what others will not see clearly.I’ll share how to get clarity on your direction, how to use the water method that I’ve been practicing for most of my adult life, and apply it to entrepreneurship.Learn to escape from the influencer economy, how-to methods sold by its leaders, and avoid the blazing bonfires that trap the social media throngs.