There are a lot of people who look and talk like they are in business. But are their business and vision growing? They may be making money. However, it's hard to monetize it because they aren't building their business for growth. So this time is kind of like the situation I explained where you drive past the gym, or driving past the gym, or sitting on a bench outside the gym, or (my favorite) going in the gym and just standing in the gym. This is a lot of effort and you may look good in your workout clothes, but is not going to make you have a six-pack.