This week's guest, Mark Lukes, is the co-founder of Silent Marketing Solution (SMS) and a serial entrepreneur, with SMS being his fourth venture. He started SMS in 2010 after identifying a customer retention issue in real estate through his previous marketing work. SMS, known for innovative marketing solutions, quickly gained popularity among real estate agents across 49 states. Based in Central West Florida, Mark enjoys beach life, family time with his wife, children, and grandchildren, and indulges in his passions for Porsche cars and snorkeling or diving.