This episode is for entrepreneurs who respect legacy, but still think bigger. Jonathan Morrissey, President of Rich Mar Florist, joins me in person for a real conversation on what it takes to grow a 70-year, 4-generation family business, from a townhouse basement to doing major events across the country. In this episode, we get into:• What it’s like coming up in the family business (starting with the unglamorous work) • The pivotal moment in 2009: the U.S. Women’s Open at Saucon Valley, and how it changed everything • Why flowers matter in sports, VIP hospitality, and high-end experiences (even when people don’t realize it) • What “high-level” execution really looks like: planning, installs, access limits, timelines, maintenance • The reality of resilience, sacrifice, and sustaining success, and why Jon lives by “Attack Life” • What’s next: more universities, bigger races, and dreaming toward the Indy 500, while staying rooted in the Lehigh Valley Recorded in Bethlehem, PA.WATCH • LEARN • BUILD🎙 The Entrepreneurs Club Podcast — Season 1, Episode 8🎥 Video Production: McKinney MediaFollow Rich Mar Florist: @richmarflorist Website: richmarflorist.com 👉🏽 Subscribe to stay tapped in:/ @mckinneymedia