Within a few weeks, a new entrepreneurial entity will emerge from The Entrepreneur’s Guild, supported by Flawless Launch. We have joined forces with two new partners to form a larger entity called “LIONHEART – The Home for Entrepreneurs”. In this podcast we discuss the path to creating this new group, the years of research, the initial development and eventual pivots, and how the pandemic actually helped define the direction. We discuss the research that went into every aspect, including the name, the log,o and the colors, and why these all played a part in synchronizing the efforts of 4 very different business advisors into one cohesive and uniquely focused entity.