Networking is likely the strongest marketing tool available for start-ups and small businesses … and continues to be extremely valuable even after a company is well established. None of us have all the skills necessary to run a profitable, sustainable business all by ourselves, so networking allows us to meet other small business owners and contractors who offer the specialized expertise we need for our businesses to thrive. But networking can be challenging for many people, and a complete waste of time if not done intelligently. In today's program, we discuss some key points to consider and implement, to make your networking fun, interesting, effective and profitable.