The Entrepreneur’s Kitchen

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Jose Berlanga has mastered the art of reinvention, building multi-million dollar businesses across four industries. 

- Learn his secrets to sustained success.

- What does it take to rebuild after massive setbacks?

Jose Berlanga shares the raw truths of entrepreneurship and the power of starting over.

 📚 The Business Of Home Building: How To Start And Operate A Residential Construction Company by Jose Berlanga 

🌐Learn more at  https://joseberlanga.com/

🤝Connect with Jose https://www.instagram.com/authorjoseberlanga/

*Want the signal from today's conversation — the strategy, the frameworks, the takeaways? It's free at https://substack.com/@priscillashumba

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If you’re ready to embark on your transformative journey on your terms, listen in. 

Larry Easto is a seasoned professional with over 40 years of experience in law, consulting, and coaching. 

In this episode, Larry shares insights on aligning personal values with business and life success, offering a roadmap for professionals seeking authentic transformation.​

What You'll Discover:

• Strategies to align your personal values with your professional endeavours.
• Insights into the journey of reinvention and embracing new beginnings.
• The importance of authentic marketing in building meaningful connections.
• Practical tips for self-employed professionals to grow their service businesses.
• The role of mindset and resilience in navigating professional transitions

🌐Learn more about Larry’s course Your Transformation Connection 

🤝Connect with Larry https://www.linkedin.com/in/larryeasto/

*Want the signal from today's conversation — the strategy, the frameworks, the takeaways? It's free at https://substack.com/@priscillashumba

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How do you move from vision to movement? Ana Megrelishvili shares how she built a transformational community that mobilizes Christian professionals for impact and social good—one connection at a time. This episode is for you if you’re called to build more than just a business.

Ana Megrelishvili is the visionary founder of the Christian Professionals Network Worldwide (CPNW) in Atlanta, Georgia, where she skillfully blends her passion for positive change with actionable initiatives. CPNW transcends traditional networking by integrating business relationships with service-oriented values, fostering global community transformation.

🌐Check  out the work that Christian Professionals Network Worldwide is doing http://cpnworldwide.com/

🤝Connect with Ana https://www.linkedin.com/in/anamegrelishvili/

*Want the signal from today's conversation — the strategy, the frameworks, the takeaways? It's free at https://substack.com/@priscillashumba

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Discover the real reasons most startups don’t survive—and what you need to know to beat the odds. In this episode, we unpack the startup lifecycle with investor, advisor, and serial entrepreneur Gregory Shepard. If you're building a business, this conversation could be the difference between scaling smart or stalling out.

🔍 In this episode, you’ll hear about:

• The common traps that even “promising” startups fall into
• How the startup lifecycle affects your strategy and mindset
• One founder mistake that investors quietly notice—but rarely warn you about
• What acquirers are looking for
• Why structure and timing may matter more than your idea

Gregory Shepard is a seasoned entrepreneur, investor, and author with a track record of building and selling 12 businesses across BioTech, TransitTech, AdTech, and MarTech. Throughout his career, he has successfully led startups, turnarounds, cleanups, and roll-ups, demonstrating a deep expertise in business growth and transformation.

📚The Startup Lifecycle: The Definitive Guide To Building A Startup From Idea To Exit by Gregory Shepard 

Learn more about Gregory https://www.gregoryshepard.com/author

*Want the signal from today's conversation — the strategy, the frameworks, the takeaways? It's free at https://substack.com/@priscillashumba

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In a world where you've got just 8 seconds to make your message stick—what do you say and how do you say it? 

This episode breaks down The Micro-Script Rules by Bill Schley, a game-changing read for any small business owner or personal brand builder. 

🔍 What’s Covered in This Episode:

• The 4½ micro-script rules every marketer needs to know
• Why your brand message is probably too long—and how to fix it
• The secret behind slogans that outlive political campaigns
• How to craft messaging your audience will want to repeat
• Rookie mistakes entrepreneurs make when sharing their story
• What makes a micro-script work

Get your copy! 

The Micro-Script Rules - 2nd Edition: How to tell your story (and differentiate your brand) in a sentence ...or less by Bill Schley 

📚Past  Book Review Episodes :

• Positioning, The Battle For Your Mind by Al Ries, Jack Trout, et. al https://www.buzzsprout.com/1139753/episodes/11277323
• Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant by W. Chan Chim and Renée Mauborgne https://www.buzzsprout.com/1139753/episodes/10592058 
•  Building A Story Brand By Donald Miller https://www.buzzsprout.com/1139753/episodes/9450173 

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What if the key to wealth isn’t scaling a huge company—but going solo with strategy? In this episode, Liz Steblay reveals a powerful blueprint for building a freedom-filled business without employees, stress, or overwhelm.

🔍 Inside This Episode:

• A behind-the-scenes look at building a solo business that thrives
• Why traditional growth models don’t work for every entrepreneur
• The biggest misconceptions about wealth creation in small business
• How Liz turned expertise into a high-profit, low-complexity business
• Keys to keeping control, freedom, and purpose at the center of your work

📚Succeeding As A Solopreneur: Six Keys To Taking The Leap, Winning Clients, And Building Wealth by Liz Steblay 

Learn more about Liz at https://www.lizsteblay.com/

*Want the signal from today's conversation — the strategy, the frameworks, the takeaways? It's free at https://substack.com/@priscillashumba

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The market has shifted. Ads are getting expensive, trust is fading, and short-form content is not enough. Discover why podcasting isn’t just a trend—it’s your smartest business move in 2025 —giving you access, authority, and a competitive edge in today's market.

🔍 What’s Covered In This Episode:

• Why the market shift demands a deeper marketing strategy
• The real reason long-form content is dominating in 2025
• What famous entrepreneurs understand about media that most business owners miss
• Turn your podcast into a relationship-building tool
• How podcasting can influence perception, trust, and legacy
• A strategy to reach your dream clients—without pitching
• Building a body of work that scales with you

📚Book mentioned:
Your Next Five Moves: Master the Art of Business Strategy by Patrick Bet-David 

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Struggling to create offers that actually convert? In this episode, I sit down with The Offer Code author, Jake Setterlun, to break down the science of irresistible offers, market psychology, and how to craft deals that buyers can’t refuse. 

What’s Covered:

• The hidden formula behind high-converting offers.
• Why most entrepreneurs get their pricing strategy wrong.
• The psychology of urgency and how to ethically use it.
• The ancient wisdom of selling—and how to use it.
• Real-world examples of offers that took businesses to the next level.

📚The Offer Code: How To Create Winning Offers That Are Guaranteed To Sell In Any Market by Jake Setterlun 

Learn more about Jake:  https://jakesetterlun.com/

From failed companies to scaling to Million-dollar months and then losing it all and building it back up again. Jake Setterlun brings a diverse angle to the general chat about business and starting from nothing.

*Want the signal from today's conversation — the strategy, the frameworks, the takeaways? It's free at https://substack.com/@priscillashumba

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Want to turn your podcast guest appearances into a powerful marketing machine? Discover how to leverage every interview for maximum exposure, repurpose content efficiently, and attract your ideal audience.

Most people get onto podcasts and then waste the full potential of this leverage opportunity by not doing these simple and strategic things. 

What’s Covered:

• The #1 mistake small business owners make when guesting on podcasts
• How to transform a single podcast episode into months of content
• The secret to making your interviews work for you long after they air
• A simple system to boost visibility without feeling overwhelmed
• The best way to turn listeners into leads (without being salesy)

Episodes mentioned: The Simple Strategy For Creating High-Impact Content Without Burning Out (Most People Ignore This) 

Podcast guesting resource mentioned: Podmatch.com 

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Ever feel like your business can't run without you? In this episode, Madi Waggoner shares how to escape the daily grind, build a business that thrives in your absence, and finally take that well-earned break—without everything falling apart.

What’s Covered:

✅ The #1 mistake entrepreneurs make that keeps them stuck in the day-to-day
✅ How to build systems that allow your business to run without you
✅ Why delegation isn’t just about offloading tasks—it’s about creating real freedom
✅ The essential mindset shift to go from overwhelmed operator to strategic leader
✅ Real-life examples of business owners who successfully stepped away without losing momentum

Madi is a consultant who helps entrepreneurs fire themselves from the day-to-day so they can finally take vacation, parental leave, or a long desired sabbatical. She’s partnered with more than 40 businesses across tech startups, influencers, medical professionals, course creators, and online entrepreneurs to address the problems plaguing their businesses.

📚Book mentioned: Crucial Conversations: Tools For Talking When Stakes Are High by Joseph Grenny, Kerry Patterson et.al. 

Connect with Madi https://www.linkedin.com/in/madiwaggoner/

Learn more about Madi https://buildingremote.co/

*Want the signal from today's conversation — the strategy, the frameworks, the takeaways? It's free at https://substack.com/@priscillashumba

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