Inside The Box is the only book that details the method called systematic inventive thinking. Most of the books you deal with today on this topic are more about the why or how you execute innovation. Drew Boyd and Jacob Goldenberg wrote the book with the intent to give people a way to understand creativity, the method, and the cognitive tools of how you use your brain in a different way to produce novel ideas you weren’t likely to produce without the method. About Drew Boyd:“I am a professor at the University of Cincinnati but I’m really a corporate guy. I’ve been in large organizations for over 30 years and 17 of those years were at the global healthcare company, Johnson and Johnson which is where I learned this method that the book is about.It is really inspired from two perspectives; one is my time at Johnson & Johnson. We were very desperate to find an innovation method to create new medical products and we spent millions of dollars looking for a method. Just by chance I happen to find out about this method called systematic inventive thinking and we realized immediately that it was special, that it worked very well and I continued to practice it over the last 12 years. A few years later I met my co-author Dr. Jacob Goldenberg, it is his research that this method is based on. He and I became friends, started teaching and working together when he asked if I wanted to write a book together. Without even thinking about it I said yes.” – Drew BoydFor a detailed summary of Inside The Box according to Drew Boyd CLICK HERERelated books:The Innovator’s Method by Nathan FurrFrom Idea To Exit by Jeffrey WeberThe Toilet Paper Entrepreneur by Mike MichalowiczFor more advice, tips, and stories on entrepreneurship, join our community on Facebook and Twitter.Category Tags: innovation, creative ideas, lean startup, inventing products, reinvention

As a business owner you know you need marketing but you do not know where to start. Al Lautenslager and Jay Conrad Levinson give you that starting point in Guerrilla Marketing in 30 Days. It is really common sense types of things but not necessarily common practice. Wade interviews Al in this episode to discuss that path, one step in front of the other, that road map, for the marketing that you need to do for business.About Al Lautenslager:“I am an author, speaker and marketing consultant. I travel the world talking about various marketing strategies for those that are interested in growing a business to do so with low and no cost marketing tactics. I’ve been a business owner for fifteen years; I owned a printing and mailing business in the city of Chicago and spent time in corporate America before that. Parallel to my business ownership I started doing a lot of marketing consulting with small businesses. I sold that business in 2009 and focus today on consulting. I am an author of six marketing books and am really passionate about fulfilling my mission of helping businesses grow with low and no cost marketing.I am a former business owner and coming out of the corporate world with a marketing background I had to enter the trenches and start marketing from my boot straps on day one. I did that based on my corporate marketing experience and based on my education, very successfully. I started helping other businesses do that because they saw my success and wanted to know what I was doing and how I could help them. I was asked to speak to their chamber of commerce, their franchise or their organizations and come to find out I really enjoyed that. People were walking away with immediately actionable tactics that they could use the same day they heard about it. I asked someone I knew in the speaking business how to leverage this speaking thing that I have just been asked to do. How do you make money doing that? He said I have to position myself in such a way that you are the absolute go to person and that means writing a book. I decided to get an endorsement from Jay Conrad Levinson, the father of Guerrilla marketing. That is when we came up with the idea of Guerrilla Marketing in 30 days. I asked Jay if he would co-author it with me and he agreed to.” – Al LautenslagerFor a detailed summary of Guerrilla Marketing in 30 Days according to Al Lautenslager CLICK HERERelated books:A World Gone Social by Ted Coine and Mark BabbittDigital Bacon by Alex RodriguezBusiness in Blue Jeans by Susan Baroncini-MoeFor more advice, tips, and stories on entrepreneurship, join our community on Facebook and Twitter.Category Tags: marketing plan, low cost marketing, business development, Jay Levinson, business strategy

A lot of books deal with steps to innovation and they argue whether seven steps are better than twelve. Cause A Disturbance delivers a very practical way of understanding your business a little better, to understand your customer and to understand how to keep engaging with new, better and improved ideas. If you are an innovative entrepreneur, this book interview is for you. About Ken Tencer:“I started, built and sold a manufacturing firm 20 years ago and moved on to services where I help other entrepreneurs understand a little bit about the opportunities they have in front of them. I know what it’s like to get something going from scratch and all the fun and games along the way.The inspiration comes from lot of people I’ve spoken to. I’ve been very fortunate since our first book came out in 2010 to speak to and to do workshops with thousands of people around the world. One thing that stuck out was they all seemed to have this mystical idea of innovation that it was monumental; that you had to be a large company and I just didn’t see it that way. I really wanted to let people know that it’s just not that hard.” - Ken TencerFor a detailed summary of Cause A Disturbance according to Ken Tencer CLICK HEREIf you like to read advice related to entrepreneurship and personal development join our community on Facebook and Twitter.Category Tags: innovation, defining business, new ideas, business planning, be more creative

In this episode Wade meets with Jesse Krieger, author of Lifestyle Entrepreneur. If you are an entrepreneur that that believes in the motto "passion before profit” or are at a battle between the style of entrepreneur that describes you then Lifestyle Entrepreneur is for you.About Jesse Krieger:“My inspiration is the result of not knowing how to answer the question, what do you do, because it changed frequently. It started as a shorter piece but as I was writing and got additional inspiration, I decided to expand it out and do a full book that’s a mix of how tos and success stories as well as some featured lifestyle entrepreneurs that also embody this ethos; to be able to travel freely and frequently, to live a life of passion and purpose.” - Jesse KriegerFor a detailed summary of Lifestyle Entrepreneur according to Jesse Krieger CLICK HERERelated Books:The Suitcase Entrepreneur by Natalie SissonThe New Rich by David MooreThe Business Idea Factory by Andrii SednievFor more advice, tips, and stories on entrepreneurship, join our community on Facebook and Twitter.Category Tags: entrepreneurship, success stories, online business, passion before profit, business startup

The Entrepreneurs Library was established to create quality book reviews on the books that every Entrepreneur should own and read. As a serial entrepreneur myself, I am always looking for that next nugget, that next tweak I can make to take myself and my business to the next level. This podcast is for those that see the true power of reading and subtle addiction to applying new content.It’s through reading that I have been able to start a company and take it from 0 to a multimillion dollar company in just a few short years. Mentorship is not always easy to find but there are so many great books out there to help build your business. Our businesses end up being a test lab where we are able to read and then apply new attitudes and techniques. Many of you are just like me and there is almost a Christmas morning type feeling when you open that brand new book for the first time. You are not sure what you are going to get but you hope and wish it will be something revolutionary. We are looking to give you a hint of what’s in the book before you even purchase or read it.My goal is to take a deep dive with the author and focus on the book at hand. Our slogan is It’s All About The Book for a reason. Most interviews focus 90% on the author and 10% on the book. We are changing that up! If you are like me, when you are looking for your next great book, you ask around, google “great business books” or you hit up Amazon. Besides looking at their reviews it is difficult to know what the book is all about. I used to read everything I could get my hands on but now I try to focus on specific areas where I need to grow, I don’t like starting books that aren’t relevant to what I am seeking. We are going to make these interviews thorough so by the end of listening you will know if the book we discussed is the next big book that is going to catapult your business.We will focus on a few key areas that Entrepreneurs focus on. Books on selling, marketing, relationships, innovation, building/scaling your business, hiring/firing, attitude , productivity just to name a few. We will create a resource for entrepreneurs to listen to before they buy their next audio book or paper bound. Busyness can be an entrepreneurs enemy but productivity is the name of the game! We are here to help!