In this episode of The Entrepreneur’s Logbook, Zachary speaks with Brooke MacLean, CEO of Marketwake, an Atlanta-based growth marketing agency that marries data and creative storytelling. 

Brooke shares how she scaled Marketwake to nearly 80 employees, landed on the Inc. 5000 list six times, and earned a spot on Inc.’s Best Places to Work for five consecutive years. She also reflects on her early leadership crash course as CEO of an email automation startup at 26 and her current passion for backing founders through Marketwake Ventures. 

Together, Zachary and Brooke dive into the messy, childlike exploration every entrepreneur must embrace, why getting your legal foundations right from day one matters more than perfecting your branding, and how teaching your team to think for themselves builds true leaders. They tackle marketing strategy in uncertain times and explain why cutting ad spend can undermine both your growth and your brand’s perceived health. 

You’ll hear Brooke’s unconventional take on keeping marketing alive during downturns, plus her vivid anecdotes about annual company retreats (think Iceland, Belize, maybe not Big Sky skiing). The conversation wraps with a deep look at culture as the ultimate growth flywheel. Brooke explains Marketwake’s transparent, profit-sharing model and her “debate room” approach to adopting AI, ensuring human judgment remains central to every decision. 

From avoiding copy-and-paste marketing traps to reclaiming your brand’s soul in an AI-driven world, this episode is packed with practical lessons for founders, marketers, and leaders looking to scale without losing what makes their company unique.

Timestamps

Connect with Brooke

https://www.marketwake.com/

https://www.linkedin.com/in/brookebmaclean/

https://www.instagram.com/brookebmaclean

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In this episode of The Entrepreneur’s Logbook, Zachary speaks with Zenon Olbrys, CEO of Microf, a company that helps homeowners finance essential HVAC and water-heater replacements through a flexible lease-to-own program when traditional lenders turn them away. 

Zenon’s path to Microf is anything but conventional: after 17 years leading companies through the chaos of post-communist Central and Eastern Europe, he spent time in the trenches as a home-improvement contractor in the U.S. Those experiences taught him the power of pairing talented people with the right technology, and the courage to overhaul systems early on. 

Zenon explains how alternative data models and a secured lease-ownership structure let Microf approve up to three-quarters of applicants, keep rates reasonable, and manage risk. He also makes the case for “good friction”, a few extra minutes of human hand-holding that boosts conversions, clarifies lease-to-own terms, and strengthens customer relationships. As HVAC prices soar and consumers tighten their belts, Zach and Zenon explore why contractors must lead with monthly payments rather than sticker prices, pivot toward repairs and maintenance, and embrace adaptability. 

Finally, Zenon leaves home-service entrepreneurs with a rallying cry: trades are more critical than ever, technology can’t wait, and focusing on what customers truly need will see you through any economic cycle.

Timestamps

Connect with Zenon

https://microf.com/

https://www.linkedin.com/in/zenon-olbrys-6102b644/

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In this episode of The Entrepreneur’s Logbook, Zachary speaks with Rich Kahn, CEO and co-founder of Anura.io, the leading ad-fraud detection platform that uncovers bots, malware, and fake clicks siphoning off marketing budgets. 

Rich traces his entrepreneurial roots back to writing his first video game at age nine and publishing it by twelve. After decades of bootstrapping multiple web ventures and watching ad fraud quietly erode campaign performance, he launched Anura.io to give marketers a real-time window into the true quality of their traffic. Along the way, they discuss his switch from self-funding to considering outside capital, the pros and cons of each approach, and the value investors can bring beyond dollars. 

Zach and Rich then dive deep into what ad fraud looks like today, from bots that spoof residential IP addresses to human-run fraud farms slipping past traditional filters. Listeners learn how fraud quietly drains as much as 40 percent or more of ad spend, why false positives in many solutions can scare off genuine customers, and how Anura.io’s data-driven, third-party architecture delivers 99.999 percent accuracy with a written guarantee. 

Rich closes with practical advice for anyone running digital ads: get a free Traffic Quality Audit at Anura.io to see exactly how much fraud is nibbling at your budget, and start putting those reclaimed dollars back into campaigns that really convert.

Timestamps

Connect with Rich

https://www.anura.io

https://www.linkedin.com/in/richkahn/

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In this episode of The Entrepreneur’s Logbook, Zachary speaks with Loral Langemeier, CEO and founder of Live Out Loud, about her two-decade journey as “the Millionaire Maker.” Together they explore why wealth isn’t a one-off windfall but a repeatable cycle of building income-generating assets, reinforcing your tax and corporate foundations, and then reinvesting those gains for lasting growth.

Loral shares her advice on what she would do differently if she could start over, namely, begin earlier, assemble a team faster, and treat building wealth with the same urgency most reserve for their day jobs. Zach and Loral dig into the nuts and bolts of her gap-analysis framework, explaining how to assess “lazy” assets (like underperforming retirement accounts or real estate), create rules for cash flow, and generate “fast-cash” wins that build confidence and momentum.

They also debunk the myth of passive income, rebranding it “p-active” to highlight the ongoing effort required to keep money moving. Along the way, Loral stresses the danger of fragmented financial advice and makes the case for an integrated team of experts—tax strategists, estate lawyers, real-estate professionals, and more, who coordinate around your goals.

Listeners will come away with practical steps for locking in tax savings as a “profit center,” jump-starting new income streams with simple outreach, and mastering the mindset and habits that separate those who build real wealth from those who stay stuck.

Timestamps
1. Restarting Your Wealth Journey: Start Earlier and Build Your Team Faster – 00:02:06
2. The Wealth-Building Process: Gap Analysis, Income Generation, Asset Cycle & Tax Foundations – 00:04:02
3. Debunking the Passive-Income Myth: Introducing “Pactive” Income – 00:05:51
4. Integrated Wealth Systems: Why Holistic Tax Strategy and Team Coordination Matter – 00:09:02
5. The Power of Knowledge, Mindset & Urgency in Creating Lasting Wealth – 00:23:10

Connect with Loral

Website: askloral.com/logbook

LinkedIn: https://www.linkedin.com/in/lorallangemeier

Check out Loral's book: https://a.co/d/0dxPyNVJ

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In this episode of The Entrepreneur’s Logbook, Zachary speaks with Steve Carver, product development director and master trainer at Jump Sport. Zach and Steve kick things off by exploring Steve’s unlikely journey from gym front-desk clerk to “Mr. Bouncer,” a fitness celebrity who has championed rebounding for more than three decades. 

Along the way, Steve shares the biggest lesson he’d tell his younger self, choose work you love over money alone, and explains how defining your “why,” committing fully, and crafting a realistic plan can help anyone break out of a fitness or career rut. Listeners will appreciate Steve’s candid advice on staying present, giving 100 percent of whatever you have each day, and treating every goal, no matter how small, as the first step on the path to lasting success. 

The conversation then pivots to the power of rebounding on a Jump Sport trampoline, where Steve debunks common myths and highlights the science behind low-impact, high-intensity movement. He details research showing that just 12 minutes of trampolining can burn as many calories as 20 minutes on a treadmill, all while reducing ground impact by up to 80 percent and engaging more muscle groups in three-dimensional space. 

Beyond fitness, Steve explains how gentle bouncing helps regulate stress, boost mood-lifting hormones, and speed recovery by stimulating lymph flow. He also introduces Liquid Hydrogen, Jump Sport’s molecular hydrogen electrolyte drink, as a cutting-edge tool for reducing oxidative stress, supporting mitochondrial health, and promoting faster post-workout recovery. Whether you’re a seasoned athlete or a busy professional looking for a fun way to stay active, this episode offers fresh insights, practical tips, and plenty of inspiration to get moving, trampoline or not.

Timestamps

Connect with Steve

https://www.jumpsport.com/

https://www.linkedin.com/in/steve-carver-95133841/

https://www.instagram.com/carvercompletefitness/

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In this episode of the Entrepreneurs Logbook Podcast, Zachary speaks with John Link, president of Link Financial and Link Wealth Management. Zach and John dive into his unlikely journey from stocking shelves as a 10-year-old paperboy to spending 23 years in the grocery industry, where he became the youngest store manager in his company at just 23, before making a deliberate pivot at age 39 into financial services. 

Along the way John amassed every designation he could find, built a nationwide speaking career and assembled a team dedicated to helping individuals at or near retirement turn their savings into a sustainable lifelong income plan. He also teases an upcoming book, tentatively titled The Importance of Everything, which explores the power of holistic, process-driven planning. 

Throughout the conversation, John and Zach unpack the core elements of a fiduciary retirement practice. John explains how his “bucket” approach ensures clients have cash reserves now, moderate-risk assets for the near future and a growth portfolio for the long term, each calibrated to income needs, risk tolerance and life expectancy. 

They discuss why starting to plan for retirement on day one of your first job is critical, how compound interest can transform even small savings into significant wealth over decades, and why a comprehensive expense plan (or “fridge plan,” as John jokes) is non-negotiable. John also shares common Social Security mistakes, revealing the often-overlooked break-even ages and tax considerations that can mean tens of thousands of dollars over your lifetime. 

Timestamps

Connect with John

https://www.johnlinkcompanies.com/

https://www.linkedin.com/in/rfm-johnlink

Disclaimer:

John Link is an Investment Adviser Representative with Royal Fund Management, LLC, an SEC Registered Investment Adviser. This content is for informational purposes only and does not constitute personalized financial advice. Full disclosures will be provided at the end of this video. Advisory services are offered through Royal Fund Management, LLC, Link Wealth Mgmt. Royal Fund Management LLC is registered as an investment adviser with the SEC and only transacts business in states where it is properly registered or is excluded or exempted from registration requirements. SEC registration does not constitute an endorsement of the firm by the Commission, nor does it indicate that the adviser has attained a particular level of skill or ability. Insurance products offered through (Link Financial). Insurance guarantees are subject to the claims-paying ability of the issuing company. The adviser is paid commissions on the sale of insurance products.

Information presented does not involve the rendering of personalized investment advice but is limited to the dissemination of general information on products and services. The information should not be construed as an offer to buy or sell or a solicitation of any offer to buy or sell securities mentioned here. This presentation should not be regarded as a complete analysis of the subjects discussed. All expressions of opinion reflect the judgment of the advisor as of the date of the presentation and are subject to change. Past performance may not be indicative of future results; therefore, no current prospective client should assume that the future performance of any specific investment or strategy will be profitable or equal to past performance levels. All investment strategies have the potential for profit or loss. Different types of investments involve varying degrees of risk, and there can be no assurance that any specific investment or strategy will be suitable or profitable for a client's portfolio. There are no assurances that a portfolio will match or outperform any particular benchmark. Royal Fund Management LLC only transacts business in states where it is properly registered or is excluded or exempted from registration requirements. SEC registration does not constitute an endorsement of the firm by the Commission, nor does it indicate that the advisor has attained a particular level of skill or ability. 

In this episode of The Entrepreneur’s Logbook, Zachary speaks with Cameron LiButti, founder of Bidview Marketing. Cameron shares how his analytical engineering background gave him an edge when he switched lanes into digital marketing, building a seven-figure agency that generates millions in revenue for professional service firms, from medical practices and law offices to financial advisors and real estate professionals. 

Rather than chasing vanity metrics, he reverse-engineers marketing strategies around real business outcomes, demonstrating how data-driven decisions and deep audience audits form the foundation for sustainable growth. 

Cameron and Zach dive into the “hidden” driver that many entrepreneurs underestimate: networking and human connection. They discuss practical ways to cultivate referral partnerships, online and in person, alongside vital SEO best practices that focus on bottom-of-funnel keywords instead of just piling up traffic. 

Cameron also debunks the hype around “AI SEO,” explaining why true optimization still comes down to well-structured sites, targeted content, and thoughtful public relations. Whether you run a single-location practice or oversee multiple offices, he outlines how to map your total addressable market, bridge competitive gaps, and avoid one-size-fits-all playbooks. 

Before you dive into your next marketing push, Cameron urges you to take three steps: clarify your service goals, audit your competitors and market size, then map out your budget against realistic, revenue-driving tactics. 

He stresses the importance of gathering meaningful reviews, refining your messaging, and measuring the right metrics, like qualified leads over pure visitor counts. 

Timestamps

Connect with Cameron

https://www.bidviewmarketing.com/

https://www.linkedin.com/in/cameron-libutti-bb131a66/

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In this episode of The Entrepreneur’s Logbook, Zachary speaks with Andrew Davis, SVP of Marketing and Sales at TextUs, about the surprising power of business texting to drive faster sales cycles and deeper customer engagement. 

Andrew draws on more than 15 years in B2B SaaS marketing and revenue leadership, having held roles at Fishbowl, Every Commerce, and Service Fusion, to explain why modern go-to-market teams should embrace SMS as a strategic channel. Together, Zach and Andrew explore his journey from video producer to marketer, and they dig into the one change he’d make if he could restart his career: learning to build a product as well as market it. 

The conversation then shifts to real-world use cases and data behind texting’s impact on the pipeline. Andrew breaks down how TextUs helps sales and recruiting teams move leads through the funnel faster, citing that 98% of texts are read within minutes and that “speed to lead” can triple close rates when outreach happens in the first 60–90 seconds. They also tackle common compliance myths, showing how opt-in requirements and carrier regulations are easily managed by the right platform, and stress the importance of seamless CRM integration, multi-channel outreach, and user-friendly tools to ensure rapid adoption across an organization. Finally, Andrew shares tactical advice for companies ready to test business texting: start by defining your use case, ensure your chosen solution connects with existing workflows, and demand an intuitive interface so every rep can text at scale. 

Whether you’re looking to boost response rates, reduce “no decision” outcomes, or simply stand out in crowded inboxes, this episode lays out a clear roadmap for leveraging SMS to accelerate growth and keep prospects, and customers, engaged.

Timestamps

Connect with Andrew

https://textus.com/

https://www.linkedin.com/in/andrewdaviscmu/

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In this episode of The Entrepreneur’s Logbook, Zachary speaks with Russell Halper, founder and managing director of Insight Kitchen. With two decades of experience at the intersection of AI, data science, supply chain and revenue management, including an unlikely first project at the original Willy Wonka candy factory, Russ explains why he left a traditional consulting model to build a firm that delivers operational AI solutions rather than one-off reports. 

Insight Kitchen’s philosophy? Embed AI directly into the processes that run a business, from forecasting and inventory planning to dynamic pricing, by leaning on deep, cross-functional expertise. Russ and Zach dive into the unexpected emotional journey of launching a company from scratch, discussing the lessons learned about setting realistic expectations, embracing the “get started” mindset, and growing alongside your team.

They then tackle the hype around AI pilots and why many fizzle out post-demo, the danger of overpromising, and the critical role of organizational alignment in driving real adoption. Russ also busts the myth that data must be “perfect” before pursuing AI, arguing instead for value-first experiments that simultaneously improve data quality and deliver measurable ROI. As businesses everywhere rush to “do AI,” this conversation offers a grounded roadmap for leaders who want more than just buzzwords. 

Whether you’re evaluating your first generative model or looking to weave machine learning into day-to-day operations, Russ shares how to identify the right use cases, manage change among planners and decision-makers, and turn pilots into company-wide wins.

Timestamps

Connect with Russell

https://www.insightkitchen.ai/

https://www.linkedin.com/in/russellhalper/

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In this episode of The Entrepreneur’s Logbook, Zachary speaks with Vitalii Sydorenko, CEO and Partner at Gearheart, an AI-powered product and design studio based in San Francisco. Vitalii brings fourteen years of experience in the trenches of B2B SaaS, first as a bootstrapped founder who iterated through 37 versions of a media-monitoring platform in Ukraine (serving clients like McDonald’s, Samsung, and Deloitte) before a successful exit, and now as the leader of Gearheart, where his team has delivered over 80 enterprise-grade products. 

He also sits on the investor side as a scout for a Silicon Valley VC fund, giving him a unique perspective on what makes startups stand out to backers. Throughout the conversation, Zach and Vitalii dive into why building strong networks and talking to real customers from day one is far more valuable than drafting endless product specs. They unpack Gearheart’s signature discovery-plus-prototyping approach, pairing market and competitor research with clickable prototypes and active sales outreach, to avoid the “illusion of clarity” that often comes with overly detailed specs or no-code mockups. 

Vitalii highlights common missteps, from underestimating the gap between a polished front end and a true backend-driven product, to scaling too early without validating a consistent sales pipeline or, conversely, never pushing past the MVP stage to grow. 

By the end of the episode, listeners will come away with practical takeaways on balancing product backlog against go-to-market needs, leveraging AI and no-code tools without accumulating crippling technical debt, and continuously iterating based on customer feedback, not assumptions. 

Timestamps

Connect with Vitalii

https://gearheart.io/

https://www.linkedin.com/in/vitalii-sydorenko-%F0%9F%92%AA%F0%9F%87%BA%F0%9F%87%A6-24b4ba35/

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