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In this episode of the SELL'N Podcast, Jeffrey discusses a crucial insight: People make buying decisions based on their own reasons not the reasons the salesperson thinks is important. Understanding how and why people buy can transform the way you sell and the way that you connect with your customers. 

EPISODE RESOURCES:

The VALS Study Research: VALS - Wikipedia 

Maslow's Hierarchy of Needs Analysis: Maslow's Hierarchy of Needs: A Simple Summary - The World of Work Project 

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