The power of retail investors has been unleashed in 2020. Individual investors are becoming almost more powerful than professional investors, moving markets. These investors simply do not have the same behavior. A younger generation of investors is using social media and the internet to do its due diligence and make trade ideas.

Public Yield Capital is a data-driven investor marketing firm specializing in digital channels. Our team’s wealth of knowledge and experience in Digital marketing for Regulation A+ ensure the right story is reaching potential investors.  Contact us at: www.publicyield.capital

Equity crowdfunding is a great way for entrepreneurs to start or grow a business. Regulation CF equity crowdfunding has been setting records in 2020. Startups raised $500M via Regulation Crowdfunding in 2020–a 78% increase from 2019!

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The Offering Memorandum (OM) exemption is one of the most significant Canadian regulatory developments of the past few years because it opens up capital raising from a wider range of investors.

In the past, Canadian retail campaigns with an Offering Memorandum have been nearly impossible due to the complexity. Advancements in technology have not only made regulatory filings easier but marketing as well. With digital marketing, you now have the ability to amplify your message to millions of potential investors.

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The value of digital marketing is its reach. You have the ability to amplify your message to millions of potential investors. A comprehensive investor marketing plan can help your company stand out from the crowd and capture the market’s attention. Below we explore the tactics that should be used in your Reg A+ investor marketing plan.

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