Games Growth with Upptic

The Era of Mega-Publishers with Andrew Green

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Our Guest this week is Andrew Green, Group SVP of Operation and Growth at Stillfront Group. Stillfront is one of the preeminent mobile game publishers consisting of 20 studios across Europe, North America, and MENA.

This week we discuss the trend of mega-publishers in mobile gaming. We describe the advantages gained by joining a number of developers under one roof and discuss how to operationalize a large game portfolio effectively. We weigh the pros and cons of a “city-state” vs. command economy model for large publishing organizations and describe how ultimately it’s critical for developers to feel autonomy and ownership over their projects to find outsized success.

Plus, Netflix is breaking into gaming, Jam City cancels its SPAC, Apple warns of slowing growth, and Polygon Studio set up a $100M crypto gaming fund.

Guest: Andrew Green

References:

  • Netflix will break into games by offering mobile titles to subscribers at no extra cost
  • Jam City Ends SPAC Deal That Would Have Made $1.2 Billion Firm
  • Apple warns that growth will slow after record-setting sales
  • Polygon Studio will offer 100M to fund gaming NFT projects


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