Ever feel like you’re “not good with money” or one day someone will realise you don’t deserve your success? In this episode on imposter syndrome and money, Erin Davis, host of The Erin Davis Show, sits down with Alison Shami, an imposter syndrome expert and author of Conquer Your Impostor, to unpack what imposter syndrome really is - and why it can sabotage your income, pricing, investing decisions and salary negotiations. Alison explains how imposter syndrome is rooted in the stories we tell ourselves, why self-worth isn’t a “group decision” and how to start rewiring your inner narrative using evidence-based statements (not fluffy affirmations).
Key Points
👀 In this episode, Erin covers:
✅ What imposter syndrome actually is (and what it isn’t)
✅ Why it can block pay rises, pricing, promotions and investing
✅ A practical way to rewrite the “I’m not worthy” money story
What You’ll Learn
The definition that matters: imposter syndrome is believing you’re a fraud despite evidence of competence and success.
Where it comes from: often an “origin story” from earlier life though sometimes later, plus identity shifts and environmental triggers.
The money impact: hesitation to negotiate, raise rates, seek financial support, or invest confidently.
The self-worth foundation: how self-worth, self-esteem and self-confidence are different and why you need self-worth first.
A first-step tool: creating an evidence-based statement to interrupt the imposter narrative and change behaviour.
Timestamps (logical flow)
00:00 Welcome + meet Alison Shami
02:10 Alison’s corporate story + why she wrote Conquer Your Impostor
06:20 What imposter syndrome is (clear definition)
12:30 Where imposter stories come from + “imposter timeline” exercise
20:10 Money + imposter syndrome: how it shows up in real life
29:40 Salary negotiations: why preparation matters (facts, data, rehearsal)
38:10 Self-worth vs self-esteem vs self-confidence (the 3 selves)
45:10 First step: evidence-based statements (not toxic positivity)
52:40 Where to find Alison + resources
55:00 Final takeaway: “Don’t let it be you”
Next Steps + Resources
Subscribe to The Erin Davis Show so you don’t miss future episodes.
Explore Alison’s work: Conquer Your Impostor (print, audio, Kindle) + her free insights via her LinkedIn newsletter and website blog.
Connect with Alison: find her on LinkedIn and Instagram
Action to take today: write one evidence-based statement you can repeat before a money conversation (pay rise, pricing, investing, budgeting).
Work With Erin
If this episode resonated and you’re ready to build financial confidence without second-guessing yourself, work with Erin Davis to strengthen your money decision-making, back yourself in negotiations and set goals that match your definition of success.