The Erin Strayer Show

WARNING:  Quick Fixes, Symptoms, Mission, Agitating and Playdough will be talked about during this interview about Brand Identity!

One of the most dangerous threats to your marketing efforts is when your audience is perceiving you in a different way than how you want to be perceived.  You’ve heard over and over that you need to know your audience and it probably gives you a headache just thinking about it.  Most of us have done everything we can to attract new clients but still feel stagnant with limited growth. So how do you  align who you are at your core…  your identity to match your business Personality?  To bridge the GAP .G.A.P. between you and your clients and how do you increase that emotional connection?!?!  ALL things we will be talking about today with our veteran  Brand and Design Strategist.  So hang on tight this is going to be  massive AH-HA’s and note-worthy content coming at you right now!

Highlights:

6:05 Struggles, Life Experiences, Triggers, Individuals and Corporations

10:00 Small and Mighty

11:00 Does your business have a wardrobe?

13:12 What’s the vision you are after?

14:44 Brand Plan - do you have one?

16:00 Are you in it for the long game or a quick win?

24:33 Playdough??

You can find Humaira:  www.brandwave.consulting

Regardless of your age, demographic, religion or your current size, I think it’s fair to say that we as women ALL at some point or another have struggled... or still struggle,.. with our body image, what we look like in and out of clothes,  and loving the skin we have been given.  Finding freedom from the conflicts ingrained in us from our environment and mainstream media has kept psychotherapists, social workers and pews filled for years with people looking for answers.  In 2016, 46% of ALL ADVERTISING on any platform was for diet pills.  And just after most of us have dropped our new year's resolutions to “get in shape” (80% of adults)...   This couldn’t be a better time to have this conversation with our Body Image Specialist today.  It’s not a joke - body image is real and we are going to talk about it and how to start getting a handle on it today with our veteran psychotherapist and body image expert.

:08 4 Graham Crackers

:14 What works when diets don’t?

:18 Your body will lead the way if you allow it

:19 What is an intuitive eater?

:26 It stops with us loving the body we are in!

Find Ilene: https://www.findbodyfreedom.com/

To the book page: https://www.findbodyfreedom.com/reflections-of-a-fat-girl

Want to be on the show or learn more about it?  www.erinstrayer.com

4 Reasons your Business needs a SOLID marketing strategy

While on a business retreat in Bali, Janelle strategized with strangers to create Hustling Hotties, a platform dedicated to finding side hustle solutions for single moms. The platform helps to navigate life, sets them up to not settle for less, shows them how to travel the world, and prepares them to go from breakdown to breakthrough. Once she made $10K in 14 days, she felt compelled to extend her efforts to entrepreneurs. Janelle holds a Master’s in Digital Marketing from Full Sail University, which has aided in her ability and formula to successfully help entrepreneurs through her agency, Honey & Jade for marketing strategy and consulting.

:07 Masters Degree in Marketing for over 10 years

:12 Start with a marketing Audit

:15 The end Goal -- to SCALE

:21 What is strong Marketing and how to simplify the effort

:24 Hold space for your clients and why that is important

:26 Janelle’s 90 minute workshop giving you 30 days of marketing strategy

Find Janelle:  www.janelleajones.com

Three Secrets to having more energy and success in life!!   YES PLEASE!!  

President and Chief Learning Officer at Rise and Shine Consulting Firm, LLC Sheryl Mays brings decades of wisdom to the show in this episode.  

In a sea of noise and chatter, the online space especially now, is very overwhelming.  Many of us feel we lose our connection to our people…  our tribes and therefore we feel that our message and stories lose traction and power.  Most of us live in one zone and often don’t realize we are missing out on opportunities simply because we don’t know they exist or don’t know how to tap into the right resource.  A lot of us don’t know how to position ourselves as the expert in our lanes and why that is so important especially NOW!  

Melanie Colling is a successful entrepreneur, mum of 1, avid podcast listener, voracious business book reader, loves meeting new people and learning about what they do and why they do it and just can't help connecting people and having fun!

She is passionate about helping business leaders and experts succeed and accelerate their businesses by developing connection strategies to become leaders in their field, industry and/or niche.

Connection -- It's what we ALL want personally and especially professionally.

Focusing on your business instead of IN your business most times leave those connections far down on the "TO-DO" list.

So with making sure your business has proper systems and processes in order, plugging holes where there are "leaks", making sure your clients know they are valued and fostering the relationships allows you the FREEDOM to FOCUS IN your business.

Join me as we chat with the owner and founder of Freedom to Focus Business Support for 6 & 7 figure female business owners on what it looks like to implement high-touch services allowing you time to focus on what matters most in your business!

Take a Listen:

7:30      What is an OBM

9:40      Communication is key factor in maintaining relationships in business

12:07    High touch points

14:22    Things that fall through the cracks

15:03     Fostering Relationships

15:30     Systems and Processes - why they are important and imperative

16:50     Solid SOP!!!

17:42     Set Schedule

22:17     Client Management

24:23     Recovering Yes Person!

26:00     Triple Win

27:00     Freedom to Focus

28:12     Nobody wants to be frustrated - there's an easier way

Find Priscilla:  http://www.freedomtofocusbiz.com/freedom-to-focus-method

Find Priscilla: http://www.freedomtofocusbiz.com/

At times like these INTERNAL PEACE is more important than ever.  Figuring out how to source and achieve that is another story!  Most of us - often … if not always…  feel as if we are stuck or frankly in quicksand of life wishing we had some tools, a resource and results that stick!  Stick around as I chat with this Internal Peace Revolutionist and grab some of her tools to creating sustainable inner peace.

Self-Bullying....  we all do it more than we want to admit … and there's all kinds of "self-help" books to tell us we do, but  to truly step into  being a confident, resilient self-leader with healthier relationships... woah - wouldn't that be where the magic happens for everyone?   

Leadership  - ESPECIALLY NOW - is tough at best with the constant navigation of daily changing regulations and added levels of stress.  So How do you BE the best leader you can possibly be when things are constantly changing and your workforce is more likely millennials and younger than ever?   Whether you employ Millennials or are a Millennial working for someone these massive tips can help you succeed in creating an amazing environment to create, contribute and to grow making it a triple win for you and your company!

12:25  What do you offer

14:55  Powerful Feedback