The Circle Membership is the cornerstone of my business… 

It was the first offering I birthed and launched. So, with the re-launch of the NEW look membership framework (and portal), now is the perfect time to take you behind the scenes of The Circle Membership. 

In this episode of The Essential Shift Podcast, we explore the origins of this membership, its growth and impact on the community, the reasons behind changing its structure and why a membership may not be for everyone in business despite what the online business guru is telling you. 

Join us as we uncover the power of building a resilient and supportive community for business owners.

If you LOVED the episode, make sure you share this on your Instagram stories and tag me @essential.shift. 

✨ Want to connect and build your business with a support network? JOIN THE CIRCLE✨

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If you like this episode, don't forget to share it to your Instagram stories and tag me @essential.shift.  

Bless it be. 

With love, Laetitia! 

Are you being seen as a business owner? 

Not just on your own social media but in other online publications and the media? PR (or public relations) is about being seen by others outside of your circle. 

‘It is not gross to promote yourself’ is a mantra this week’s podcast guest, Odette Barry is going to teach you. It is time for you to be seen for all the amazing things you do! 

Grab a notebook, it is time to learn! 

If you LOVED the episode, make sure you share this on your Instagram stories and tag me @essential.shift and @odetteandco. 

✨ Want to workshop with Odette and build your business with a support network? JOIN THE CIRCLE✨

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If you like this episode, don't forget to share it to your Instagram stories and tag me @essential.shift.  

Bless it be. 

With love, Laetitia! 

ABOUT THE GUEST

Odette Barry is a headline-winning PR mentor, who designed and teaches the popular Hack Your Own PR program, an intimate program designed for small business owners because she knows that every business has a story to tell.

It takes a village to build and grow a business. Something I will forever stand by as a business strategist and consultant. 

Did you know only 80% of women owned businesses in Australia don’t make more than 6 figures in revenue? Why is this? It is our core belief that they 1. don’t have the foundations and or 2. they do it alone, without a support network. 

In this episode, I will dive into the concept that it takes a village to grow a business and I’ll discuss why having a supportive network is crucial and provide valuable insights on how to find your village. 

I’ll share some success stories of how my clients and members have leveraged the Essential Shift village, called The Circle (my first launched offer when I started Essential Shift in 2020). 

If you LOVED the episode, make sure you share this on your Instagram stories and tag me @essential.shift. 

✨ Want to connect and build your business with a support network? JOIN THE CIRCLE✨

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If you like this episode, don't forget to share it to your Instagram stories and tag me @essential.shift.  

Bless it be. 

With love, Laetitia! 

What does it take to build a growing and scaling startup? 

Determination, motivation and a great support network around you! Today’s episode of The Essential Shift Podcast is sure to inspire you to continue on your business journey. 

Mickael Roger is the Co-Founder and Co-CEO of PropHero and today he shares with us how he went from a 0 to $6 million startup in two years. PropHero has recently been awarded the  "Startup of the Year Award" and is changing the way we buy investment property. 

Mickael shares his experience working with Essential Shift, his expertise and his story. 

Fun fact: I was also his first property buyer with PropHero! Enjoy this podcast and be prepared to take many notes.

If you LOVED the episode, make sure you share this on your Instagram stories and tag me @essential.shift. 

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If you like this episode, don't forget to share it to your Instagram stories and tag me @essential.shift.  

Bless it be. 

With love, Laetitia! 

ABOUT THE GUEST

Mickael Roger is co-founder and co-CEO of PropHero, a data-driven digital platform for property investment. PropHero helps you find, buy and manage the best investment properties.

Before founding PropHero, Mickael was an Associate Partner at McKinsey & Company, where he was leading the Data & Artificial Intelligence practice, serving clients in the Telco/Media/Tech, Private Equity and Financial Services industries. In 2017, he launched a new AI-powered commodity price forecasting capability for McKinsey, serving some of the largest commodity producers and traders to predict prices using artificial intelligence and develop advanced trading strategies.

Prior to joining McKinsey, Mickael worked as a Senior Consultant at Roland Berger Strategy Consultants in Paris and North Africa, where he focused on both strategic and restructuring topics, while developing M&A and financial advisory activities. Mickael Roger began his career as an M&A investment banker for UBS in London in 2011.

Do you feel the pinch? The recession is real. While you might not feel it, many clients mentioned the difficulty to get more clients in the current context.

But here is the thing. When we focus on what we do have, when we focus on delivering the results to the people we are serving, the recession won’t have an impact on your business. 

You’ll flourish. I have seen it with myself and other businesses I have been supporting during this time. This shift in the economy is an opportunity to show your brilliance, your ethics and step into your unique impact with your products, services or software. 

Let’s talk about it! 

If you LOVED the episode, make sure you share this on your Instagram stories and tag me @essential.shift. 

✨ Want to connect? GET THE RITUALS GUIDE ✨

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If you like this episode, don't forget to share it to your Instagram stories and tag me @essential.shift.  

Bless it be. 

With love, Laetitia! 

Hands up if launching makes you feel a little uncomfortable…

Let’s check in and look at how it is you are launching. Are you doing it consciously? Sustainably? Maybe completely unaligned? 

If launching gives you the ick, you are in for a treat. On this episode I am joined by the amazing Tash Corbin to talk all things launching. But more importantly, launching intentionally, consciously and sustainably. 

You are going to love this conversation that is going to challenge the traditional car sales approach. 

Let’s dive into a new way of launching a new offer in your business!

If you LOVED the episode, make sure you share this on your Instagram stories and tag me @essential.shift and @tashcorbin. 

✨ Want to build a sustainable, burn out free business? GET THE FREE GUIDE ✨

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If you like this episode, don't forget to share it to your Instagram stories and tag me @essential.shift.  

Bless it be. 

With love, Laetitia! 

ABOUT THE GUEST

Tash Corbin is a marketing and business growth specialist, dog lover and mentor who serves with heart and soul. Tash has been obsessed with business for a long time. Her very first business started at 8 years old, and involved crushing up pyrite and selling it as glitter. 

Her love affair with business and marketing only grew from there. Now, she is a total business GEEK. Tash’s clients create epic business success because she helps them create and scale up their business that is aligned to them AND their ideal clients… one that is profitable and sustainable.

We all have dreams, BUT this is important to remember… 

We all have different dreams! Your dream business looks so different to my dream business.

It is time to stop letting others tell us what is the business of our DREAMS. 

In this podcast episode, I’m going to use DREAMS as the acronym for a brand new framework that I created to guide and support you. 

Whether you know or don't know what is the business of your dreams, this episode will help you figure it out and start building it. 

If you LOVED the episode, make sure you share this on your Instagram stories and tag me @essential.shift! 

✨Ready to get started on your DREAMS? GET THE FREE GUIDE ✨

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If you like this episode, don't forget to share it to your Instagram stories and tag me @essential.shift.  

Bless it be. 

With love, Laetitia! 

Building an online business (or any business) takes marketing…there is no shock there. So while this podcast blends the strategy and energetics in business, marketing is one of those strategies. 

We don’t often cover marketing tips in this podcast, as a dedicated topic, so this week I’m bringing on a special guest, Bec Chappell to be our expert marketer. 

Except, in this episode, a no B.S. take on how to stand out with authentic marketing as purpose led businesses. 

Together we co-create a beautiful conversation on the importance of going inside and connecting with your WHY when working on our marketing.

Ready to do marketing you love as it starts with YOU?

✨ Want to build a sustainable, burn out free business? GET THE FREE GUIDE ✨

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If you like this episode, don't forget to share it to your Instagram stories and tag me @essential.shift.  

Bless it be. 

With love, Laetitia! 

ABOUT THE GUEST

Bec Chappell is an effervescent whiteboard lover, a brand gatekeeper, and a marketing strategist whose mission is to amplify brands, create clear strategies and magnify messaging without adding to the overwhelm, or underwhelm people feel about the whole marketing part of their business. 

With over 14 years of experience working within a marketing department, heading up one, or forming one in a business that grew too quickly and forgot that whole brand and marketing piece, she knows a thing or two about planning and executing strategies that work.

Her why is to remove the stress and overwhelm; and demonstrate that marketing strategies don’t need to be over-complicated, over-budgeted or over fluffy, they need some humanity and consistency.

She lives in Sydney where she loves to trail run, swim, and spend time with friends and family she is always seeking out new experiences and new adventures and is a dog mum to pooch Toby.

Did you know Essential Shift was my side hustle?

And once I took the leap to go all in with Essential Shift, I made a $25k month (in the first month), while going on holidays. I call it saying NO to burn out!  

But, for those who know me well you know it was not an overnight success. It was years in the making, years of experience, years of trial and error. But my side hustle took me on a life by design full-time entrepreneurial journey because I built it around strong foundations.

Listen to this episode even if you are not a side hustler anymore (as I know ~80% of my current community are full-time entrepreneurs), because this applies to any business owner. 

It is about doing business on your own terms! 

✨ Want to build a sustainable, burn out free business? GET THE FREE GUIDE ✨

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If you like this episode, don't forget to share it to your Instagram stories and tag me @essential.shift.  

Bless it be. 

With love, Laetitia! 

Do you want to have FUNds? Of course you do. 

While I know you are an impact driven entrepreneur, I also know you need funds to continue to support your audience and the ones you want to impact. 

So, are you ready to have more FUNds? Molly Benjamin from Ladies Finance Club is the guest on this week’s podcast and the best person to help guide you through the business and finance journey. Be prepared for a powerful conversation with no fluff. 

I love a money chat and I’m excited for you to start looking at your funds while having FUN! 

If you LOVED the episode, make sure you share this on your Instagram stories and tag me @essential.shift and @ladiesfinanceclub! 

✨ Want to grow alongside other amazing business owners? CHECK OUT THE CIRCLE MEMBERSHIP!✨

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If you like this episode, don't forget to share it to your Instagram stories and tag me @essential.shift.  

Bless it be. 

With love, Laetitia! 

ABOUT THE GUEST

Molly Benjamin was not very good with money. Although she had been working as a communications specialist in the financial sectors for national and international companies for most of her career such as Barclays, the Financial Conduct Authority and the Bank of Queensland. In fact, over a glass of prosecco with her gal pals she realised they were all a bit #clueless when it came to their personal finances. As an experiment, Molly put on an info-night in her living room. No big deal, just a few girls, some champagne and a money expert with real-world insights.

Things really took off from there and Ladies Finance Club (formerly She’s on the Money) was born in London in 2018. Since then Ladies Finance Club has had over 30,000 women attend an event, webinar or workshop and has partnered and run corporate workshops with the likes of Google, Pinterest, Vanguard, and many more.

They have run corporate workshops with global banks, law firms, fashion houses and technology startups. In 2019, Molly launched Ladies Finance Club in Australia with the same mission to build a tribe of money savvy women. She’s passionate about empowering women to take control of their own finances so they have the freedom to live rich, exciting lives on their own terms.