The Estherpreneur

Not everything that can be measured actually matters... and not everything that matters is being measured.

In this episode of The Estherpreneur Podcast, I talk about the relationship between faith and measurement—and why stewardship requires both.

Because ignoring your data doesn’t make you spiritual. It makes you unaware.

This conversation explores the difference between vanity and value, why numbers reveal more than you think, and how proper measurement positions you to lead like a true Kingdom CEO! 

The Estherpreneur Podcast is for CEOs, founders, and faith-driven entrepreneurs who are growing—but something feels misaligned. Whether it's your structure, your clarity, or your capacity, this show helps you identify what's off and what to focus on next.

Hosted by Edna Harding, author of "The Ugly Side of Sales 2.0" and founder of Favor & Wealth, a business growth strategy firm that helps leaders scale with clarity, structure, and biblical alignment.

📖 SPECIAL OFFER: GET THE BOOK + STRATEGY SESSION
When you purchase "The Ugly Side of Sales 2.0," you can book a private 90-minute strategy session with Edna for $1,111 (exclusive to book readers)!

During this focused session, we'll examine:
✅ Your current sales structure
✅ Strategic adjustments to increase conversions
✅ How to align your systems with your God-given assignment

👉 https://www.favorandwealth.com/book-the-ugly-side-of-sales/

🎯 TAKE THE FREE GROWTH AUDIT:
Discover what's actually misaligned in your business in 3 minutes.
👉 https://www.favorandwealth.com/no-to-known-growth-audit/

🔗 JOIN IGNITE BIZ COMMUNITY:
Free business directory for entrepreneurs and service-based businesses.
👉 https://www.ignitebizcommunity.com/

Connect with Edna:
LinkedIn: https://www.linkedin.com/in/ednaharding/
Website: favorandwealth.com

📲 BONUS: Download the Favor & Wealth app for free trainings and live workshops!
👉 ednaharding.com

• (00:00) - "7 Business Health Metrics"

In this episode of The Estherpreneur Podcast, I challenge a quiet narrative many Christian entrepreneurs carry—that faith and excellence somehow live in different worlds.

They don’t. We serve an excellent God. And if we are His representatives in business, mediocrity is not humility—it’s misalignment.

Your business should reflect your values, your leadership, and ultimately, your stewardship.

In this conversation, I unpack what it actually means to operate with an excellent spirit. If you’ve been feeling stuck, overlooked, or inconsistent in your business, this episode will show you where excellence—not effort—is the missing link! 

The Estherpreneur Podcast is for CEOs, founders, and faith-driven entrepreneurs who are growing—but something feels misaligned. Whether it's your structure, your clarity, or your capacity, this show helps you identify what's off and what to focus on next.

Hosted by Edna Harding, author of "The Ugly Side of Sales 2.0" and founder of Favor & Wealth, a business growth strategy firm that helps leaders scale with clarity, structure, and biblical alignment.

📖 SPECIAL OFFER: GET THE BOOK + STRATEGY SESSION
When you purchase "The Ugly Side of Sales 2.0," you can book a private 90-minute strategy session with Edna for $1,111 (exclusive to book readers)!

During this focused session, we'll examine:
✅ Your current sales structure
✅ Strategic adjustments to increase conversions
✅ How to align your systems with your God-given assignment

👉 https://www.favorandwealth.com/book-the-ugly-side-of-sales/

🎯 TAKE THE FREE GROWTH AUDIT:
Discover what's actually misaligned in your business in 3 minutes.
👉 https://www.favorandwealth.com/no-to-known-growth-audit/

🔗 JOIN IGNITE BIZ COMMUNITY:
Free business directory for entrepreneurs and service-based businesses.
👉 https://www.ignitebizcommunity.com/

Connect with Edna:
LinkedIn: https://www.linkedin.com/in/ednaharding/
Website: favorandwealth.com

📲 BONUS: Download the Favor & Wealth app for free trainings and live workshops!
👉 ednaharding.com

• (00:00) - Kingdom CEOs: Spirit of Excellence

Bringing in revenue is one thing. Keeping it and multiplying it is another.

What I’ve seen time and time again is this: more revenue without stewardship creates more problems, not more profit.

Profitability is not the same as growth.

Profitability reveals how well you are stewarding what God has entrusted to you.

In this conversation, I unpack the ff.: 

1. difference between revenue and profit, 

2. why more sales don’t always mean more money, and 

3. how stewardship—not hustle—is what sustains a business long-term

If you're a Christian entrepreneur tired of working hard without seeing real financial fruit, this episode will challenge how you measure success and build your business. 

The Estherpreneur Podcast is for CEOs, founders, and faith-driven entrepreneurs who are growing—but something feels misaligned. Whether it's your structure, your clarity, or your capacity, this show helps you identify what's off and what to focus on next.

Hosted by Edna Harding, author of "The Ugly Side of Sales 2.0" and founder of Favor & Wealth, a business growth strategy firm that helps leaders scale with clarity, structure, and biblical alignment.

📖 SPECIAL OFFER: GET THE BOOK + STRATEGY SESSION
When you purchase "The Ugly Side of Sales 2.0," you can book a private 90-minute strategy session with Edna for $1,111 (exclusive to book readers)!

During this focused session, we'll examine:
✅ Your current sales structure
✅ Strategic adjustments to increase conversions
✅ How to align your systems with your God-given assignment

👉 https://www.favorandwealth.com/book-the-ugly-side-of-sales/

🎯 TAKE THE FREE GROWTH AUDIT:
Discover what's actually misaligned in your business in 3 minutes.
👉 https://www.favorandwealth.com/no-to-known-growth-audit/

🔗 JOIN IGNITE BIZ COMMUNITY:
Free business directory for entrepreneurs and service-based businesses.
👉 https://www.ignitebizcommunity.com/

Connect with Edna:
LinkedIn: https://www.linkedin.com/in/ednaharding/
Website: favorandwealth.com

📲 BONUS: Download the Favor & Wealth app for free trainings and live workshops!
👉 ednaharding.com

• (00:00) - "Revenue vs. Profit Explained"

If your message isn’t landing, it’s not because your offer lacks value.

It’s because it may not be aligned with what your audience actually values.

In this episode of The Estherpreneur Podcast, I explore one of the most overlooked truths in sales and leadership: people are driven by different motivations—and if you don’t understand them, you’ll struggle to connect.

Some people are driven by freedom.
Others by security.
Others by impact, recognition, or growth.

So if you’re speaking the wrong language to the right person, they still won’t move. This conversation will challenge you to rethink how you communicate, how you position your offers, and how you lead people toward decisions that actually serve them! 

The Estherpreneur Podcast is for CEOs, founders, and faith-driven entrepreneurs who are growing—but something feels misaligned. Whether it's your structure, your clarity, or your capacity, this show helps you identify what's off and what to focus on next.

Hosted by Edna Harding, author of "The Ugly Side of Sales 2.0" and founder of Favor & Wealth, a business growth strategy firm that helps leaders scale with clarity, structure, and biblical alignment.

📖 SPECIAL OFFER: GET THE BOOK + STRATEGY SESSION
When you purchase "The Ugly Side of Sales 2.0," you can book a private 90-minute strategy session with Edna for $1,111 (exclusive to book readers)!

During this focused session, we'll examine:
✅ Your current sales structure
✅ Strategic adjustments to increase conversions
✅ How to align your systems with your God-given assignment

👉 https://www.favorandwealth.com/book-the-ugly-side-of-sales/

🎯 TAKE THE FREE GROWTH AUDIT:
Discover what's actually misaligned in your business in 3 minutes.
👉 https://www.favorandwealth.com/no-to-known-growth-audit/

🔗 JOIN IGNITE BIZ COMMUNITY:
Free business directory for entrepreneurs and service-based businesses.
👉 https://www.ignitebizcommunity.com/

Connect with Edna:
LinkedIn: https://www.linkedin.com/in/ednaharding/
Website: favorandwealth.com

📲 BONUS: Download the Favor & Wealth app for free trainings and live workshops!
👉 ednaharding.com

• (00:00) - "Understanding Why People Buy"

What if the reason your business feels spiritually heavy… is because you asked God to bless something you built without Him?

This isn’t another faith-flavored business pep talk. It’s a call to gut-check your growth, your strategy, and your surrender.

In this episode of The Estherpreneur Podcast, we’re not just talking about faith in business—we’re exposing the subtle ways Christian CEOs take control, then ask God to co-sign it.

If you’ve been feeling tension between obedience and ambition,

if your success looks good online but feels off in the Spirit…

This conversation is going to confront you—in the best way.

Because God doesn’t just want to be acknowledged.

He wants to be obeyed.

And there’s a kind of business that only heaven will back.

Are you ready to build that one?

The Estherpreneur Podcast is for CEOs, founders, and faith-driven entrepreneurs who are growing—but something feels misaligned. Whether it's your structure, your clarity, or your capacity, this show helps you identify what's off and what to focus on next.

Hosted by Edna Harding, author of "The Ugly Side of Sales 2.0" and founder of Favor & Wealth, a business growth strategy firm that helps leaders scale with clarity, structure, and biblical alignment.

📖 SPECIAL OFFER: GET THE BOOK + STRATEGY SESSION
When you purchase "The Ugly Side of Sales 2.0," you can book a private 90-minute strategy session with Edna for $1,111 (exclusive to book readers)!

During this focused session, we'll examine:
✅ Your current sales structure
✅ Strategic adjustments to increase conversions
✅ How to align your systems with your God-given assignment

👉 https://www.favorandwealth.com/book-the-ugly-side-of-sales/

🎯 TAKE THE FREE GROWTH AUDIT:
Discover what's actually misaligned in your business in 3 minutes.
👉 https://www.favorandwealth.com/no-to-known-growth-audit/

🔗 JOIN IGNITE BIZ COMMUNITY:
Free business directory for entrepreneurs and service-based businesses.
👉 https://www.ignitebizcommunity.com/

Connect with Edna:
LinkedIn: https://www.linkedin.com/in/ednaharding/
Website: favorandwealth.com

📲 BONUS: Download the Favor & Wealth app for free trainings and live workshops!
👉 ednaharding.com

• (00:00) - "Business Systems, Connections, and Prayer"

Sales doesn’t start when you make an offer. It starts long before that.

In this episode of The Estherpreneur Podcast, I unpack what most entrepreneurs overlook: the internal journey every buyer goes through before they ever say yes.

Not everyone is ready to buy today, and treating them like they are can actually push them further away.

This conversation explores how understanding that process changes everything—from how you communicate to how you lead people through decisions without pressure or manipulation.

If you're a CEO, consultant, or founder who wants to sell with integrity and consistency, this episode will give you a deeper lens into how people actually make decisions.

The Estherpreneur Podcast is for CEOs, founders, and faith-driven entrepreneurs who are growing—but something feels misaligned. Whether it's your structure, your clarity, or your capacity, this show helps you identify what's off and what to focus on next.

Hosted by Edna Harding, author of "The Ugly Side of Sales 2.0" and founder of Favor & Wealth, a business growth strategy firm that helps leaders scale with clarity, structure, and biblical alignment.

📖 SPECIAL OFFER: GET THE BOOK + STRATEGY SESSION
When you purchase "The Ugly Side of Sales 2.0," you can book a private 90-minute strategy session with Edna for $1,111 (exclusive to book readers)!

During this focused session, we'll examine:
✅ Your current sales structure
✅ Strategic adjustments to increase conversions
✅ How to align your systems with your God-given assignment

👉 https://www.favorandwealth.com/book-the-ugly-side-of-sales/

🎯 TAKE THE FREE GROWTH AUDIT:
Discover what's actually misaligned in your business in 3 minutes.
👉 https://www.favorandwealth.com/no-to-known-growth-audit/

🔗 JOIN IGNITE BIZ COMMUNITY:
Free business directory for entrepreneurs and service-based businesses.
👉 https://www.ignitebizcommunity.com/

Connect with Edna:
LinkedIn: https://www.linkedin.com/in/ednaharding/
Website: favorandwealth.com

📲 BONUS: Download the Favor & Wealth app for free trainings and live workshops!
👉 ednaharding.com

• (00:00) - Understanding the Buyer’s Journey

There’s a reason your business feels harder than it should, and it’s not because you’re not working enough. 

In this episode of The Estherpreneur Podcast, I unpack a hidden issue many entrepreneurs face: building offers based on inspiration instead of intention.

When your offers are unclear, your clients are confused... and confused people don’t move forward.

This conversation explores HOW to create a clear journey for your audience, WHY having too many offers can actually slow your growth, and WHAT it takes to build a business that multiplies impact without multiplying exhaustion.

If you’re a Christian business owner who wants to simplify, scale, and steward your calling well, this episode will give you a new lens for building your offers. 

The Estherpreneur Podcast is for CEOs, founders, and faith-driven entrepreneurs who are growing—but something feels misaligned. Whether it's your structure, your clarity, or your capacity, this show helps you identify what's off and what to focus on next.

Hosted by Edna Harding, author of "The Ugly Side of Sales 2.0" and founder of Favor & Wealth, a business growth strategy firm that helps leaders scale with clarity, structure, and biblical alignment.

📖 SPECIAL OFFER: GET THE BOOK + STRATEGY SESSION
When you purchase "The Ugly Side of Sales 2.0," you can book a private 90-minute strategy session with Edna for $1,111 (exclusive to book readers)!

During this focused session, we'll examine:
✅ Your current sales structure
✅ Strategic adjustments to increase conversions
✅ How to align your systems with your God-given assignment

👉 https://www.favorandwealth.com/book-the-ugly-side-of-sales/

🎯 TAKE THE FREE GROWTH AUDIT:
Discover what's actually misaligned in your business in 3 minutes.
👉 https://www.favorandwealth.com/no-to-known-growth-audit/

🔗 JOIN IGNITE BIZ COMMUNITY:
Free business directory for entrepreneurs and service-based businesses.
👉 https://www.ignitebizcommunity.com/

Connect with Edna:
LinkedIn: https://www.linkedin.com/in/ednaharding/
Website: favorandwealth.com

📲 BONUS: Download the Favor & Wealth app for free trainings and live workshops!
👉 ednaharding.com

• (00:00) - "Scalable Offer Pathway Explained"

God may be speaking... but are you measuring?

In this episode of The Estherpreneur Podcast, I challenge a mindset that keeps many Christian entrepreneurs stuck: the belief that trusting God means ignoring the numbers.

It doesn’t.

In fact, one of the highest forms of stewardship is learning how to interpret what your business is already revealing to you.

This conversation explores the identity shift from creator to CEO, the role of awareness in multiplication, and why clarity—not inspiration—is what drives sustainable growth. If you’re serious about building a business that reflects both faith and excellence, this episode will challenge how you think about responsibility, leadership, and results. 

The Estherpreneur Podcast is for CEOs, founders, and faith-driven entrepreneurs who are growing—but something feels misaligned. Whether it's your structure, your clarity, or your capacity, this show helps you identify what's off and what to focus on next.

Hosted by Edna Harding, author of "The Ugly Side of Sales 2.0" and founder of Favor & Wealth, a business growth strategy firm that helps leaders scale with clarity, structure, and biblical alignment.

📖 SPECIAL OFFER: GET THE BOOK + STRATEGY SESSION
When you purchase "The Ugly Side of Sales 2.0," you can book a private 90-minute strategy session with Edna for $1,111 (exclusive to book readers)!

During this focused session, we'll examine:
✅ Your current sales structure
✅ Strategic adjustments to increase conversions
✅ How to align your systems with your God-given assignment

👉 https://www.favorandwealth.com/book-the-ugly-side-of-sales/

🎯 TAKE THE FREE GROWTH AUDIT:
Discover what's actually misaligned in your business in 3 minutes.
👉 https://www.favorandwealth.com/no-to-known-growth-audit/

🔗 JOIN IGNITE BIZ COMMUNITY:
Free business directory for entrepreneurs and service-based businesses.
👉 https://www.ignitebizcommunity.com/

Connect with Edna:
LinkedIn: https://www.linkedin.com/in/ednaharding/
Website: favorandwealth.com

📲 BONUS: Download the Favor & Wealth app for free trainings and live workshops!
👉 ednaharding.com

• (00:00) - Free Business Scoreboard Offer

Pressure has a way of disguising itself as opportunity. In business, we’re often taught that speed wins.

Move fast.
Act quickly.
Don’t miss the opportunity.

But what if the pressure to move quickly is actually pulling you away from the very discernment you need as a leader?

In this episode of The Estherpreneur Podcast, I reflect on moments where decisions were made under emotional pressure and what those experiences revealed about leadership, timing, and discernment.

If you’re navigating opportunities, investments, or major decisions in your business, this conversation may challenge how you approach your next move.

The Estherpreneur Podcast is for CEOs, founders, and faith-driven entrepreneurs who are growing—but something feels misaligned. Whether it's your structure, your clarity, or your capacity, this show helps you identify what's off and what to focus on next.

Hosted by Edna Harding, author of "The Ugly Side of Sales 2.0" and founder of Favor & Wealth, a business growth strategy firm that helps leaders scale with clarity, structure, and biblical alignment.

📖 SPECIAL OFFER: GET THE BOOK + STRATEGY SESSION
When you purchase "The Ugly Side of Sales 2.0," you can book a private 90-minute strategy session with Edna for $1,111 (exclusive to book readers)!

During this focused session, we'll examine:
✅ Your current sales structure
✅ Strategic adjustments to increase conversions
✅ How to align your systems with your God-given assignment

👉 https://www.favorandwealth.com/book-the-ugly-side-of-sales/

🎯 TAKE THE FREE GROWTH AUDIT:
Discover what's actually misaligned in your business in 3 minutes.
👉 https://www.favorandwealth.com/no-to-known-growth-audit/

🔗 JOIN IGNITE BIZ COMMUNITY:
Free business directory for entrepreneurs and service-based businesses.
👉 https://www.ignitebizcommunity.com/

Connect with Edna:
LinkedIn: https://www.linkedin.com/in/ednaharding/
Website: favorandwealth.com

📲 BONUS: Download the Favor & Wealth app for free trainings and live workshops!
👉 ednaharding.com

• (00:00) - Understanding the Holy Spirit

Sometimes the hardest question entrepreneurs need to ask themselves is this: Who actually told me to build this?

When leaders become busy building, scaling, and serving, it’s easy to drift into self-sufficiency without realizing it.

But building for God is not the same as building with God.

This conversation dives into the difference between gifting and calling, the danger of distraction in leadership, and why slowing down with God can restore clarity, peace, and direction in your business.

If you've been feeling busy but spiritually disconnected, this episode may help you realign with the voice that should be leading your vision. 

The Estherpreneur Podcast is for CEOs, founders, and faith-driven entrepreneurs who are growing—but something feels misaligned. Whether it's your structure, your clarity, or your capacity, this show helps you identify what's off and what to focus on next.

Hosted by Edna Harding, author of "The Ugly Side of Sales 2.0" and founder of Favor & Wealth, a business growth strategy firm that helps leaders scale with clarity, structure, and biblical alignment.

📖 SPECIAL OFFER: GET THE BOOK + STRATEGY SESSION
When you purchase "The Ugly Side of Sales 2.0," you can book a private 90-minute strategy session with Edna for $1,111 (exclusive to book readers)!

During this focused session, we'll examine:
✅ Your current sales structure
✅ Strategic adjustments to increase conversions
✅ How to align your systems with your God-given assignment

👉 https://www.favorandwealth.com/book-the-ugly-side-of-sales/

🎯 TAKE THE FREE GROWTH AUDIT:
Discover what's actually misaligned in your business in 3 minutes.
👉 https://www.favorandwealth.com/no-to-known-growth-audit/

🔗 JOIN IGNITE BIZ COMMUNITY:
Free business directory for entrepreneurs and service-based businesses.
👉 https://www.ignitebizcommunity.com/

Connect with Edna:
LinkedIn: https://www.linkedin.com/in/ednaharding/
Website: favorandwealth.com

📲 BONUS: Download the Favor & Wealth app for free trainings and live workshops!
👉 ednaharding.com

• (00:00) - "Why Does God Feel Distant?"