Today we hear first from Joe Reed who won the Seattle IPFS / Ethereum Hackathon in February. His entry Matriarch expands on the ERC20 compliant MiniMe token, using it as a basis for crowdfunded MeDAOs. It?'?s an avant-garde idea and compliments his decentralized reddit project, Community. Then Gabriel Mitchell of ethereumclothing.com raises the subject of branding in cryptocurrency. These interviews have been buried in my content bank for months now and it?'?s fun to sometimes unearth gems. Short interviews with people from the Ethereum community are great in that they yield insights that would not otherwise percolate to the surface of popular discourse. Also, it?'?s fun to plug community merch while having a productive conversation. etherreview.info