What if you could revolutionize healthcare and stay true to your values?

Dr. Mohamad Matout and Dr. Gail Myhr prove it's possible. These psychiatrist-entrepreneurs co-founded AVAtalk Technologies—a groundbreaking digital platform delivering AVATAR therapy for auditory hallucinations—without compromising their commitment to patient care or social equity.

Why this conversation matters: Most healthcare innovators face an impossible choice: scale fast with investor money or stay small and mission-focused. Matout and Myhr found a third way—building breakthrough technology through grants, ethical partnerships, and relentless focus on user needs.

What you'll discover:

• The "white space" strategy for identifying underserved opportunities in your field
• Why grant funding beats VC money in early stages (and how to win competitive grants)
• The team-building approach that protects your mission as you scale
• How to pressure-test every decision against your core ethics
• Practical steps to test your idea without abandoning your day job

Perfect for: Healthcare professionals, thought leaders, and mission-driven founders who refuse to choose between impact and innovation.

The bottom line: If you've ever wondered whether you can build something meaningful without becoming part of the problem, this episode is your roadmap.

"If you're not building for your users, you're building on shaky ground." - Dr. Matout

Are you a physician or healthcare leader feeling trapped in a system that limits your ability to make a real difference? Do you dream of expanding your impact but fear judgment, uncertainty, or financial risk?

In this powerful episode of The Ethical Impact Podcast, we sit down with Dr. MaryAnn Wilbur—physician advocate, public health strategist, and co-author of The Doctor is No Longer In—to explore how doctors can ethically exit traditional roles and create meaningful change.

Dr. Wilbur shares her own journey from clinical practice to entrepreneurship, offering hard-won insights on:

• How to navigate the fears and challenges of stepping away from medicine—without losing your identity or purpose.
• Practical strategies for physicians who want to start expanding their impact now, even if they’re still practicing.
• Overcoming resistance from colleagues, institutions, and even self-doubt when forging a new path.
• The future of healthcare and how physicians can lead systemic change beyond the exam room.

Whether you're considering a full exit, building a side venture, or simply reimagining your role in healthcare, this conversation is a must-listen. The world needs your expertise—just not in the way you might think.

Tune in and discover how to step into your power, redefine success on your terms, and build a future where your expertise creates the ethical impact you’ve always envisioned.

"What does it really look like to transition from traditional practice to building a purpose-driven brand? Not the highlight reel—the honest, in-process journey?

Dr. Wilsa Charles Malveaux, M.D., M.A., F.A.P.A — founder of WCM Sports Psych and recently named Sports Psychiatry Section Editor for Psychiatric Times and growing voice in performance mental health—gets vulnerable about:

• The pivotal moment she stepped beyond conventional psychiatry to serve her community more deeply

• How she gained crystal clarity on her brand (after years of refining her vision)

• Her current challenge: Translating that vision into her first signature offers

• Why recognition like her Psychiatric Times role is both fuel and responsibility

This is for every healthcare professional who:

✅ Has outgrown traditional practice but isn’t ‘fully baked’ yet
✅ Needs reassurance that mid-journey wins (and stumbles) are part of the process
✅ Wants to build offers that truly resonate—without rushing the creative process

‘I’m not where I started… and not yet where I’m going. But every step is teaching me how to serve better.’

You’ll walk away with:

🔸 How to leverage early recognition (like her editorial role) to open doors

🔸 Why this ‘messy middle’ phase is where the magic happens
🔸 Her framework for testing offer ideas with her community before launching

🎧 Listen now if you’re ready to build your brand—one intentional step at a time.

Featured Guest:
Dr. Wilsa Charles Malveaux, M.D, M.A, F.A.P.A

• Sports Psychiatry Section Editor, Psychiatric Times
• Founder, WCM Sports Psych: https://wcmsportspsych.com/
  Connect: https://www.linkedin.com/in/dr-wcm-sports-psych/

P.S. Tag a colleague who’s also ‘in the middle miles’ of building their dream practice—we’re all in this together