FUNK !T | Mindful Media & Communication

The Ethical Implications of Data Mining in Media


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🕵️‍♀️ We're going undercover to unpack the murky world of data mining in media! Learn how companies covertly monitor your digital footprint to serve creepily targeted ads and content.

🔎 We'll unpack relevant communication theories and ethical concerns surrounding privacy, manipulation, and bias. Plus, real world case studies of data misuse like the Facebook–Cambridge Analytica scandal.

🛡️ Get equipped with ways to protect your personal data through privacy tools, vigilance, and advocating for oversight. The truth is out there - let's shed light on the data mining shadows!

Key takeaways:

  • How data mining works and why it's used
  • Media theories like uses & gratifications and agenda-setting
  • Ethical issues including privacy, surveillance capitalism
  • Manipulation, echo chambers, and bias
  • Ways you can safeguard personal data as a media consumer
  • ...more
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    FUNK !T | Mindful Media & CommunicationBy Sascha Funk