The Ethical Marketing Podcast

Welcome to our latest podcast , in this episode Stuart chats to Jamie Barnard, CEO of Compliant, a SaaS technology company that helps advertisers, agencies and publishers simplify data compliance across the media supply chain.

About our guest:

Jamie plays a key role in the vanguard shaping emerging regulations that impact performance marketing and digital innovation.  He is one of the industry’s most vocal advocates for responsible media, and is recognised internationally as an expert in law, privacy and public policy.   Jamie is a popular speaker on the global stage, delivering thought-provoking speeches for the likes of ISBA, Tech UK, the WFA, the ANA, Kantar, Google, and Meta, and a regular contributor to the British trade press.  He is a published authority on digital governance and ethics in data and AI (his published works include the world’s first guide for brands on Data Ethics, ‘The Rise of Morality in Technology’, the ‘CMO Guide to Ethics in Practice’ and ‘The Compliance Illusion’).  

Jamie was Unilever’s General Counsel for Global Marketing and Media for 15 years, helping the industry tackle the toughest challenges, including viewability, brand safety, cross-media measurement, sustainability and online harms.  In 2022, Jamie co-founded Compliant with industry veterans from Facebook and P&G.  The company is on a mission to simplify data compliance across the media supply chain.  Their technology helps advertisers measure the compliance of digital ad inventory, helps agencies curate compliant media from trusted publishers, and helps publishers demonstrate compliance to potential buyers.  By integrating data compliance metrics into campaign planning alongside established metrics like viewability and brand safety, brands avoid wasting money on media that jeopardizes their own compliance, and exposes them to unparalleled regulatory, financial, and reputational risk.  Compliant is giving the industry the tools to maintain trust, transparency and accountability in a world of constantly evolving privacy expectations.

Jamie was a founding member of Meta’s Global Policy Council, and the WFA Digital Governance Exchange which he chaired alongside the WFA Data Ethics Board and ISBA’s Data and Ethics Steering Committee.

Please visit https://www.compliant.global/ for more details on what we discussed.

Other sites mentioned:

https://www.ft.com/hot-money - Hot Money Podcast

Welcome to our latest podcast , in this episode Stuart chats to Adele Ward from Ecotone, if you read the webpage you'll have been aware of Ecotone.

About our guest:

Adele is Marketing Director at pioneering sustainable food company Ecotone UK, which owns change-making and market-leading brands Clipper Teas, Whole Earth, and Kallo. 

An accomplished and commercially-savvy marketeer, Adele’s expertise stretches across strategy development and brand building for both national and challenger brands. She Specialises in the full breadth of marketing from consumer and category insight to full 350 activations. 

No stranger to the big players, Adele has ten years at PepsiCo under her belt, working in the brand teams for Walkers and Doritos before she made the switch to Ecotone UK. She started out as Brand Controller for Whole Earth, and moved on up into Head of Category for Hot Drinks in the European team for Clipper. 

Adele stepped in the role of Marketing Director almost a year ago, and has solidly led the brands into new territories so far: with disruptive NPD innovation, distribution gains, and cementing their positions amid challenging times following the cost-of-living crisis.

Please visit https://www.ecotone.bio/ for more details on what we discussed.

Other sites mentioned:

https://www.fashionrevolution.org/ - Fashion Revolution

Welcome to our latest podcast and apologies its been a while since the last one, Sian, Andrew and I have all been flat out, them with some very interesting projects, and me with lots of other pieces of work, but when the chance came up to speak to Anne Coghlan, COO and co-founder of Scope3 I wanted to have a chat with her!

About our guest:

Anne is the founder of tech firm Scope3, which is creating a blueprint that every industry can use to decarbonise. After launching it in 2022, she has turned it into a global startup in little more than a year after fighting her way to the top to hold senior roles across the advertising industry which included 4 years at AppNexus.  

Mum to a two-year old boy, Anne is passionate about protecting the future of the planet and has made it her personal and business mission to set the standard for every industry to follow when it comes to decarbonisation and hitting net zero targets. 

Please visit https://www.scope3.com/ for more details on what we discussed.

Other sites mentioned:

Scope3 State of Sustainable Advertising Report: https://h6w3mw87iyl.typeform.com/to/z0pJTDXU?typeform-source=www.linkedin.com

https://tonyschocolonely.com/uk/en - Tony's Chocolonely

https://shows.acast.com/the-david-mcwilliams-podcast - The David McWilliams Podcast

Welcome to the first podcast of 2023!

Sian Conway-Wood, Stuart Mitchell and Dr Lumsden-Groom talk about what they liked and disliked about 2022 in terms of ethical marketing and ethics in general. We also have our interview with Andrew Susman COO of the Institute of Advertising Ethics. We recorded this interview last year, and I can only apologise to Andrew that it took so long to get out - we've had 2 Prime Ministers since this was recorded!

About our guest:

Previously, Andrew Susman co-founded and served as the CEO of Studio One  Networks. Studio One has been called "one of, if not the pioneer, in the field of digital content marketing services," now a $200 billion industry. Before its acquisition, Procter & Gamble cited Studio One at the Federal Trade Commission as the gold standard in consumer transparency. Susman was tutored in Socratic and Aristotelian Ethics by J.L. Ackrill at Oxford University. Susman lives mainly in Manhattan and the Midwest.

Please visit https://www.iaethics.org/ for more details on what we discussed.

Other sites mentioned:

https://www.clearchannel.co.uk/livingroofs - Clearchannel & bees!

https://www.greenandblue.co.uk - Bee blocks!

https://ethicalhour.com/home/shop-ethical-instead/ - ShopEthicalInstead

We'd love to hear your thoughts on this particular story, what you thought we got right or wrong and if you have any suggestions for other marketing stories we could chat about with Dr Lumsden-Groom on our regular slot then please get in touch here.

We're back after a bit of a break and in this episode, Stuart talks with Sian Conway-Wood and Dr Andrew Lumsden-Groom about their ethical alternative to Black Friday, Shop Ethical Instead. Here's some more info!

#ShopEthicalInstead is a positive alternative to Black Friday - encouraging people to support small, ethical and sustainable businesses throughout the holiday season.

Organised by #EthicalHour - the world’s first and largest support community for ethical SMEs, #ShopEthicalInstead is now going into its 5th year and is set to be bigger and better than ever!

Having weathered the pandemic and now entering a cost-of-living crisis, it’s a challenging time for ethical SMEs, but they are still fiercely committed to paying living wage, creating jobs, supporting communities and treading as lightly on the planet as possible.

Throughout November and December, we spend more money than any other time of year on gifts for our loved ones. By simply purchasing those gifts from the good businesses in our community, we can have a positive impact that ripples around our neighbourhoods and through supply chains across the world.

Research shows that approximately 73% of money spent locally stays within the local economy (as opposed to only 43% of money spent at chains). If we want our high streets to thrive and our local communities to be vibrant, diverse places to live, we need to support the SMEs on our doorstep.

This year, choose to shop small, vote with your wallet, and #ShopEthicalInstead - because every sale matters to a small business.

Websites Mentioned:

Ethical Hour - https://ethicalhour.com/

ShopEthicalInstead - https://ethicalhour.com/home/shop-ethical-instead/

This podcast features part 2 of our interview with Dr Rebecca Swift from Getty Images.

Sian Conway-Wood, and Stuart Mitchell also chat to Dr Lumsden-Groom Director of Crisis Management at 181st Street about his role as a crisis manager, why an ethical company needs to think about this, and why it's something all businesses, no matter their size should be aware of. 

About our guest:

Dr Rebecca Swift; Global Head of Creative Insights; Getty Images & iStock

Rebecca joined the photography industry over 20 years ago and was one of the founding members of the creative research team at Getty Images, introducing visual research methodology to the industry.

Today, Rebecca leads the Creative Insights team who set the content strategy for Getty Images & iStock, through researching and analysing trends in visual communication. This knowledge helps inform Creative Insights – an online destination from Getty Images that gives behind the lens access, authentic thought-provoking imagery and a curated glimpse of today’s visual trends. Rebecca also runs global research projects investigating the future of visual communications and has published many trend reports.

Day-to-day Rebecca works with photographer communities that range from amateur hobbyists to renowned professionals, setting creative briefs, training photographers and arranging photo shoots. 

Rebecca leads the D&I initiatives at Getty Images & iStock and one area she is particularly passionate about is evolving visual representation. Rebecca is personally responsible for driving change in visual language depicting women and girls, which she has done by rewriting the visual standards of commercial imagery depicting this group and briefing contributing photographers against these new visual standards. Rebecca is the lead on the #ShowUs partnership with Dove that aims to bring more female photographers into the industry winning over 30 international creative awards including a Glass Lion and Effies. Most recently she has turned her attention to addressing authentic and diverse representations of people with disabilities and moving the visual language about aging forward.

In addition, Rebecca acts as a visual brand consultant for global corporations.  She works with companies spanning a wide range of industries, from the charity sector to the oil industry, and has presented her findings all over the world. 

Rebecca lectures at conferences and seminars across the globe and guest lectures at universities across Britain.  She has sat on the judging panel for most of Europe’s significant photography, design and advertising awards.

In 2020, Rebecca was recognized as one of AdAge’s “20 Women to Watch” and is Campaign magazine’s Female Frontier honouree. She was awarded the “Most Influential Leader in UK Visual Media” in 2020.

Rebecca has a PhD in Photography. Her research expertise is in commercial creativity and the evolution of visual trends in advertising. 

Dr Swift's Social media:

LinkedIn

Dr Rebecca Swift - https://www.linkedin.com/in/dr-rebecca-swift-33073a5/

iStock - https://www.linkedin.com/company/43579/admin/

Websites Mentioned:

iStock - https://www.istockphoto.com/

Getty Images - https://www.gettyimages.com/ 

Getty Images Creative Insights - https://creativeinsights.gettyimages.com/en

We'd love to hear your thoughts on this particular story, what you thought we got right or wrong and if you have any suggestions for other marketing stories we could chat about with Dr Lumsden-Groom on our regular slot then please get in touch here.

This podcast features part 1 of our interview with Dr Rebecca Swift from Getty Images.

Sian Conway-Wood, and Stuart Mitchell also chat to Dr Lumsden-Groom Director of Crisis Management at 181st Street about Oatly's marketing, what they did, and what we feel they could have done better. 

About our guest:

Dr Rebecca Swift; Global Head of Creative Insights; Getty Images & iStock

Rebecca joined the photography industry over 20 years ago and was one of the founding members of the creative research team at Getty Images, introducing visual research methodology to the industry.

Today, Rebecca leads the Creative Insights team who set the content strategy for Getty Images & iStock, through researching and analysing trends in visual communication. This knowledge helps inform Creative Insights – an online destination from Getty Images that gives behind the lens access, authentic thought-provoking imagery and a curated glimpse of today’s visual trends. Rebecca also runs global research projects investigating the future of visual communications and has published many trend reports.

Day-to-day Rebecca works with photographer communities that range from amateur hobbyists to renowned professionals, setting creative briefs, training photographers and arranging photo shoots. 

Rebecca leads the D&I initiatives at Getty Images & iStock and one area she is particularly passionate about is evolving visual representation. Rebecca is personally responsible for driving change in visual language depicting women and girls, which she has done by rewriting the visual standards of commercial imagery depicting this group and briefing contributing photographers against these new visual standards. Rebecca is the lead on the #ShowUs partnership with Dove that aims to bring more female photographers into the industry winning over 30 international creative awards including a Glass Lion and Effies. Most recently she has turned her attention to addressing authentic and diverse representations of people with disabilities and moving the visual language about aging forward.

In addition, Rebecca acts as a visual brand consultant for global corporations.  She works with companies spanning a wide range of industries, from the charity sector to the oil industry, and has presented her findings all over the world. 

Rebecca lectures at conferences and seminars across the globe and guest lectures at universities across Britain.  She has sat on the judging panel for most of Europe’s significant photography, design and advertising awards.

In 2020, Rebecca was recognized as one of AdAge’s “20 Women to Watch” and is Campaign magazine’s Female Frontier honouree. She was awarded the “Most Influential Leader in UK Visual Media” in 2020.

Rebecca has a PhD in Photography. Her research expertise is in commercial creativity and the evolution of visual trends in advertising. 

Dr Swift's Social media:

Dr Rebecca Swift - https://www.linkedin.com/in/dr-rebecca-swift-33073a5/

iStock - https://www.linkedin.com/company/43579/admin/

Websites Mentioned:

iStock - https://www.istockphoto.com/

Getty Images - https://www.gettyimages.com/ 

Getty Images Creative Insights - https://creativeinsights.gettyimages.com/en

We'd love to hear your thoughts on this particular story, what you thought we got right or wrong and if you have any suggestions for other marketing stories we could chat about with Dr Lumsden-Groom on our regular slot then please get in touch here.

This podcast is dedicated to one thing, the way Spotify has handled their comms recently.

Sian Conway-Wood, and Stuart Mitchell chat to Dr Lumsden-Groom Director of Crisis Management at 181st Street about why Spotify have one what they did, and what we feel they could have done better. 

We'd love to hear your thoughts on this particular story, what you thought we got right or wrong and if you have any suggestions for other marketing stories we could chat about with Dr Lumsden-Groom on our regular slot then please get in touch here.

Dr Lumsden-Groom has also written a blog to accompany the podcast, please read it here.

Podcast co-host Sian Conway-Wood has a new book out this week! Back in our first podcast I said we'd have Sian back when her book was out, not knowing then she'd become such an important part of the podcast!  So we took the opportunity last week to get on a call and have a bit of a chat about her new book. 

If you are interested buy here from bookshop.org.

This podcast Stuart is happy to introduce his new co-host Sian Conway-Wood! In a nice piece of symmetry Sian was our very first guest, and is now back to co-host on this slightly new format podcast!

Sian Conway-Wood is a social entrepreneur, sustainability expert, bestselling author, speaker, and Founder of #EthicalHour and director of 181St Street.

We chat to Dr Lumsden-Groom Director of Crisis Management at 181st Street about the recent Peloton ups and downs and what he felt they did well and not so well. 

Sian and Stuart then go over some of their favourite news stories of the last year!

Sites mentioned in the podcast, that you should visit!

https://ethicalhour.co.uk/

https://ethicalmarketingnews.com/

https://community.ethicalhour.com

To order Sian's book go to:

https://uk.bookshop.org/books/buy-better-consume-less-create-real-environmental-change/9781785788116

Stories talked about by Stuart & Sian

Project #ShowUs Year Two marks impact on brand communications and still only 9% of women feel represented in advertising

https://ethicalmarketingnews.com/project-showus-year-two-marks-impact-on-brand-communications-and-still-only-9-of-women-feel-represented-in-advertising

P&G and GLAAD Announce “The Visibility Project” and Release New Research to Advance LGBTQ Visibility in Advertising

https://ethicalmarketingnews.com/pg-and-glaad-announce-the-visibility-project-and-release-new-research-to-advance-lgbtq-visibility-in-advertising

Havas Media Group Launches Meaningful Marketplaces

https://ethicalmarketingnews.com/havas-media-group-launches-meaningful-marketplaces

New network of ‘Bee Bus Stops’ springing up in Leicester

https://ethicalmarketingnews.com/new-network-of-bee-bus-stops-springing-up-in-leicester