AI's rapid advancement across industries is undeniable, but what about its potential to understand and influence human behavior? Where is the ethical line as businesses fight tooth and nail to gain a competitive edge.

Sandra Matz, a computational social scientist and professor, joins the podcast to dig into the nuances of AI's persuasive capabilities and the ethical considerations surrounding its use. Matz discusses the intersection of AI and human psychology, and how AI leverages our digital footprints to predict our personalities, motivations and desires.

You can find Sandra's book here: https://store.hbr.org/product/mindmasters-the-data-driven-science-of-predicting-and-changing-human-behavior/10692

About the guest: Sandra Matz is an associate professor at Columbia Business School, specializing in computational social science. Her research explores how psychological characteristics influence real-life outcomes, often using large datasets and AI-driven tools.

Hosted by David Carty

Produced by David Carty, Samsu Sallah and Joe Stella

Graphic design by Karley Searles

To contact the producers, please email us at [email protected].