The ethos Podcast

In this episode, Matias sits down with Rob Gorman, founder and CEO of Launchpad Marketing, and a loyalty and marketing veteran with over 15 years of experience. Rob previously ran the loyalty program at Outback Steakhouse, one of the largest restaurant brands in North America, where he pioneered innovative strategies to build customer loyalty.

Rob shares fascinating insights into how his team segmented customers and used targeted strategies to engage them more effectively. He also discusses the shift toward experience-based rewards, offering a glimpse into how brands can move beyond points to create truly memorable customer experiences.

Nick Lamothe is an accomplished eCommerce leader with a proven track record in driving growth for prominent brands such as PSD Underwear, Legends, and is now at Crocs. His expertise spans partnerships, email marketing, affiliate programs, and digital strategies. Listen to his chat with Matias on growth, creating an emotional connection with your customers, and making investing in brand a key strategy.

Matias chats with Chris Meade, an entrepreneur who left his corporate job to invent a new sport with his co-founders that mixes Four Square with Volleyball. And it worked! Today Crossnet does over 30 million in sales and is sold in thousands of locations all around the world. In this episode, Chris shares the story of how he built Crossnet and shares the details about how retail played a critical role in growing the business.

We are excited to welcome Lia Grimberg on our podcast! Lia, Principal and Consultant at Radicle Loyalty, brings over 20 years of experience in loyalty marketing. She's worked with top brands like American Express, Home Depot, and Air Miles, and now helps businesses build lasting customer connections through personalized loyalty programs.

Don't miss this insightful episode as Lia shares her expertise and valuable industry insights!

In this exciting episode, Matias sits down with Nate Rosen, a seasoned marketing and sales professional, and passionate snack sommelier. We delve into the world of emerging brands and discuss their challenges, triumphs, and strategies for standing out in today's competitive landscape.

Nate shares his expertise on why taking time for brand building and fostering genuine customer relationships is essential for new brands looking to break through.

We're lucky to have James Connell, a seasoned leader with over 20 years of senior experience in eCommerce and Retail as our next podcast guest. Recognized as the Canadian Marketer of the Year, James is renowned for driving customer-centric experiences through both quantitative and qualitative research. Tune in as we explore his strategic insights and innovative approaches that have reshaped global retail environments.

A leading force in elevating health, wellness, and consumer packaged goods brands, Jess Cervellon joins the ethos podcast to unpack the intricacies of customer acquisition versus retention and the art of building lasting loyalty in today's competitive market.

This episode features loyalty and financial services expert Terry Mathews. Terry has built and managed loyalty programs for large companies like Wayfair, Walmart, Hudson's Bay, and more. Matias and Terry talk about the evolution of customer loyalty, common barriers, and how to reward customers in ways to keep them engaged. 

In this episode we discuss the leading work Mars is doing to deliver new experiences for customers, their Juicyverse campaign, and more!