Whether it’s the enormous — even subversive — potential of the GPTChat program, or the “Balenciaga Pope” Internet meme, artificial intelligence remains in the news. But in Europe, as in the United States, regulators are playing catch-up — albeit to differing degrees. In the European Union, AI regulation is advancing swiftly, even as it gets caught up in the bloc’s complex legislative processes; In the United Kingdom, a policy proposal is still firmly on the drawing board. The two jurisdictions’ approaches are comparable, yet different in key areas. The UK is opting for light-touch policy; the EU appears set to lock in more specific regulation. But both models are facing a challenge: how to harness the innovative potential of AI.