When we talk about global success stories, BYD stands out as the classic underdog. Once dismissed by Elon Musk as “not even in the same league,” it’s now the world’s largest EV maker, a brand that’s not just selling cars, but reshaping how Chinese innovation is perceived around the world. Yet its rise wasn’t only about technology or pricing; it was a masterclass in storytelling. According to new research by CARMA, the global media narrative around BYD was driven by its credibility, its leadership, and its sense of purpose. So what can Asian brands learn from China’s global underdog? Jeremiah Rodrigues, General Manager at CARMA Malaysia joins us to explore all that and more.

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