The Event Connection

The Event Connection

By pc/nametagBusinessMarketing
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The Event Connection episodes

  • Best Event Registration Tips to Engage Attendees! | Episode 10

    Event registration can either be totally fun or a logistical nightmare (IYKYK).

    In this episode, Megan and Meaghan share their favorite tips for transforming the conference and event registration process from a point of stress into an exciting first touchpoint for attendees!

    By the end of this episode, you'll know how to turn event check-in into an interactive experience, accommodate last-minute registrations, help lines move faster, and stay ahead of the game with event badge printing.

    TOPICS COVERED: Event registration tips for planners, how to streamline event check-in, last-minute event registration strategy

     

    TIMESTAMPS

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    00:00 - Let's get started!

    01:49 - Event Registration Positives

    04:06 - Event Registration Struggles

    06:21 - Event Registration QUICK TIPS!

    12:02 - Making Registration INTERACTIVE!

    16:45 - Closing Advice & Secrets

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    Give us a rating and subscribe for more event planning ideas! 

    21 min
  • Hot Takes On Events from a Gen Z, Millennial, and Gen X | Episode 9

    What makes a Gen Z attendee click? How can you deliver an authentic experience for Millennials? What does it take to truly impress a Gen X-er?

    In this special episode, our cross-generational panel: Ethan (Gen Z), Meaghan (Millennial), and Kindra (Gen X) explore how different age groups experience and engage with events. Brooke (Millennial) leads the chat in an honest, goofy, and surprising conversation about what they love (and what they can’t stand) when it comes to event experiences.

     

    TIMESTAMPS

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    0:00 - Let's get started!

    02:45 - Ideal Event Destination

    05:11 - Registering in Advance?

    07:22 - Getting Caffeinated

    09:17 - Frustrating Wait Times

    12:15 - Perfect Event Size

    15:00 - Favorite Networking Style

    17:30 - Event Communication Preference

    19:42 - Educational Session Lengths

    23:02 - Off to Lunch!

    26:32 - Connecting with Peers

    30:19 - Late Night Entertainment

    34:40 - Dream Keynote Speaker

    37:49 - Last Remarks

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    😍 GET A SHOUT-OUT: Send a message to [email protected] to tell us which generation you are, plus some of your event-related preferences or hot takes. Your idea could be featured in an upcoming episode!

    Give us a rating and subscribe for more event planning ideas! 

    40 min
  • Event Predictions 2026: Creating "Eyes Light Up" Moments! | Episode 8

    Don’t get left behind with same-old agendas. Events in 2026 are all about “EYES LIGHT UP” moments! Brooke and Meaghan share activities, tactics, and strategies they’re obsessed with to help you make every event a must-attend experience, no matter your budget. 🔥🔥🔥

    Hear what’s worked for key players in the industry, including Dragon Con, INBOUND, NACE Experience, and more!

     

    TIMESTAMPS 

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    00:00 – Let's get started!

    02:17 – “Eyes Light Up” moments

    04:09 – Meetup Spaces

    07:24 – Surprise Moments

    12:16 – Philanthropic Activities

    12:47 – Prospectus Alternatives

    15:34 – City Exploration

    24:30 – Engage Away the Venue

    28:59 – Unique Activations

    36:23 – Encouraging Connections

    43:50 – Custom Room Keys

    48:46 – Interactive Stations

    50:00 – Event Themes

    53:39 – Relaxation Lounges

    54:23 – Networking Bingo

    56:00 – Last Remarks, Good Vibes 💕

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    😍 GET A SHOUT-OUT: Send a message to [email protected] to tell us a cool, weird, or fun event activity you’ve experienced. Your idea could be featured in an upcoming episode!

    59 min
  • Sports Fan Engagement Tactics featuring Forward Madison FC | Episode 7

    Ethan West, Marketing Communication Intern at pc/nametag, sits down with Kyler Donovan, General Manager of Forward Madison FC, to chat about all things soccer, community, and behind‑the‑scenes magic of sports fan engagement! ⚽🥅

    Kyler shares:

    • How the club keeps sports fans engaged beyond the pitch
    • How to seamlessly integrate event sponsors without disruption
    • How intricate operations that make gamedays run smoothly.
    • Plus, we tackle some fun questions about what makes Breese Stevens Field such a special place for both players and fans! 🥇 Whether you’re a sports events enthusiast, a supporter of Forward Madison, or just curious about how the matchday experience comes together, this episode is packed with insights, stories, and laughs.

       

      TIMESTAMPS

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      00:00 - Introduction

      01:25 - What’s special about Breese Stevens Field?

      03:08 - Gameday operations

      07:02 - Engaging fans before, during, and after the game

      08:37 - Seamless sponsorship engagement

      10:30 - Pivoting to accommodate variability

      13:42 - Tying merchandising into event engagement

      17:00 - Engaging college students in Madison

      18:04 - Insight from a successful example

      22:23 - Breaking into sports event management

      24:55 - Emerging trends in the sports event industry

      27:59 - Habits for planning a sports event

      29:54 - Go-to snack and drink for Breese Stevens Field

      31:21 - Kyler’s dream headliner at Breese Stevens Field

      32:38 - Connect with Kyler!

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      🎤 CONNECT WITH KYLER DONOVAN: [email protected]

      34 min
    • How to Engage Your Audience with an Event Emcee | Episode 6

      Transform your event's audience from "quiet" to captivated! This week, Meaghan chats with Roger Wolkoff, "The Guy with the Voice," and a professional emcee with 20+ years of experience. Roger shares his top secrets for creating an engaging atmosphere, from effectively warming up a crowd to expertly handling unexpected "uh oh" moments. Tune in for valuable insights on audience interaction, crisis management, and all the insider tips you need to make your next event a blast!

       

      TIMESTAMPS

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      00:00 - Let's Get Started

      01:02 - Welcome, Roger Wolkoff!

      04:04 - Find Your Strengths with Personality Assessments

      06:59 - Roger's Involvement with National Speakers Association

      09:00 - Gaining Experience as an Emcee

      11:14 - What is an emcee?

      15:05 - Top qualities of great emcees

      19:10 - How to "read" the audience

      21:08 - Excite and engage your audience

      25:03 - Pre- and post-meetings with planners

      28:54 - Roger's favorite event he's emceed

      30:30 - Pre-show rituals to get amped up!

      31:34 - Handling "UH OH" event moments

      34:20 - A hilarious event story

      35:59 - Favorite part of emceeing

      37:02 - Difficult parts of being an emcee 3

      8:22 - Surprising parts of being an emcee

      39:42 - Tips for bringing excitement to events

      40:42 - Connect with and hire Roger!

      41:28 - Join your local National Speakers Association chapter

       

      📖 FREE FOR LISTENERS: "Leveraging an Emcee for Event Success: A Guide for Event Planners." Get yours by sending an email to [email protected] and asking for your copy!

      43 min
    • Building Wisconsin's Largest Anime Con | Episode 5

      What can all event planners learn from fan conventions? More than you might think! In this episode, we're talking to the Convention Chairperson for Anime Milwaukee to get the inside scoop on the chaos and fun behind planning a 3-day event for 18,000 attendees.

       

      TIMESTAMPS

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      00:00 - Meet Kris Lugo - Convention Chairperson for Anime Milwaukee (AMKE)

      03:27 - Kris's personal history with convention and event planning

      06:18 - All about AMKE: the history and financial impact

      10:11 - The secret to facilitating activities for all personality types

      14:35 - How AMKE manages 24-hour programming for attendees

      16:52 - Annual themes and how they can excite attendees and vendors

      20:38 - Ideas for staying in front of your audience year round

      25:56 - How corporate events can use con-like strategies to excite attendees

      28:02 - Long live the Polkalator!

      32:53 - How badge ribbons can engage attendees and vendors

      37:14 - Creating and managing strong relationships with sponsors

      39:56 - The pressure of creating a "bigger and better" event each year

      42:29 - Words of advice for anyone interested in planning conventions

      47:07 - Wrap-up and what's next for AMKE?

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      Subscribe, and connect with pc/nametag! 🎉 Get in touch by emailing us at [email protected]! 

      51 min
    • Lessons Learned from Real-life Event Mishaps | Episode 4

      What happens when an event goes sideways? 🤔 Join Brooke and Meaghan as they dissect a real-life event that went viral because of many "oops" moments. You'll come away with seriously valuable event planning lessons you won't want to miss. From website woes to venue missteps, we'll cover how to avoid your own event mishaps and turn chaos into a win. Tune in for expert event organization tips and real-life event disaster recovery strategies.

       

      TIMESTAMPS

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      0:00 - Let's get started!

      02:51 - Festival Background

      05:49 - The Website

      11:35 - Ticket Tiers

      15:45 - The Venue

      18:08 - Registration Desk

      23:40 - Sponsor Communication

      31:04 - Attendee Activities and Engagement

      37:18 - The Romance Ball

      43:25 - Lessons Learned (Event PR)

      44:03 - Ultimate Fallout

      46:58 - Attendee Losses

      47:28 - Positive Outcomes and Reflections

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      Subscribe, and connect with pc/nametag! 🎉 Get in touch by emailing us at [email protected]! 

      54 min
    • Event Promotion Ideas on a Budget | Episode 3

      Event promotion strategies don't have to be expensive or complicated! This episode explores easy tactics you can use to get the word out about your events, even on a tight budget. You'll come away with practical tips for using social media, email, content, partnerships, and more to quickly boost registrations!

       

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      TIMESTAMPS

      00:00 - Get to know The Event Connection Podcast!

      01:14 - The Economy, Budgets, Tariffs, etc.

      02:00 - Our experience with tight marketing budgets

      03:39 - The pressure to "Do more with less"

      04:41 - How to research your target audience

      09:49 - Promote your event with social media

      17:18 - Promote your event with email marketing

      27:20 - Promote your event with content marketing

      32:04 - Promote your event with sponsors, partnerships

      39:58 - Tip: Create urgency and FOMO

      44:28 - How to track event promotion data

      47:33 - Unconventional (but effective) tactics to try

      50:30 - Easy tactics to start doing today!

      52:50 - Like, comment, subscribe, and email us!

       

      FREEBIES: Get two cheat sheets ("25+ Free Ways to Promote Your Event" and "Early Bird Event Promotions Cheat Sheet") when you email us at [email protected] and mention our "Event Promotion" episode!

      55 min
    • Event Trends 2025: What's HOT and What's NOT with Planners! | Part 2 | Episode 2

      Forget your actual horoscope: Brooke, Megan, and Meaghan are once again predicting how the "stars will align" for conferences and events in 2025! 

      The Event Connection Podcast is back for episode two, and this week, we're talking about what's "in" and "out" for attendee welcome sessions, event badge design, ticketing strategies, and whether or not it's still cool to have conferences in first tier cities (spoiler: maybe?). 

      Join us for another chat about popular event insights, served with a side of humor from the Tag Team.

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      TIMESTAMPS
      00:00 - Get to know The Event Connection Podcast!
      00:28 - Part II: What's IN and OUT with planners in 2025
      01:28 - Trend 1: Presentations/sessions created with AI
      04:51 - Trend 2: Branded tchotchkes, gifts, and event swag
      07:56 - Trend 3: Reverse trade shows
      10:31 - Trend 4: QR codes on event badges
      12:50 - Trend 5: Welcome sessions for 1st time attendees
      16:05 - Trend 6: Events in first tier cities
      19:57 - Trend 7: Structured conference schedules
      23:31 - Trend 8: Convention centers vs. non-traditional venues
      27:03 - Trend 9: Tiered attendee groups (VIPs, general, etc.)
      32:03 - One thing we're excited about for 2025!
      32:29 - Meaghan reveals her answer
      35:34 - Megan reveals her answer
      38:05 - Like, comment, subscribe, and connect with pc/nametag! 

      40 min
    • Event Trends 2025: What’s IN and OUT with Planners! | Part 1 | Episode 1

      Join us for some wild speculation on event trends in 2025! In the debut episode of "The Event Connection" podcast, we're dishing the deets on the hottest (and weirdest) event topics we could find, including sustainable events, audience engagement, attendee networking, and sponsored restrooms (...HUH?)

       

      Brooke, Megan, and Meaghan spill the tea on what's "hot" and what's "not" in a lighthearted (and slightly unhinged) discussion on which event engagement tactics to keep your eye on this year.

       

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      TIMESTAMPS

      0:00 - Welcome to the podcast!

      00:29 - Meet Brooke, Megan, and Meaghan

      02:42 - Event trend speculation...let's go!

      03:05 - Trend 1: 40+ Minute Sessions

      05:52 - Trend 2: Gamifying, networking, and engagement

      08:12 - Trend 3: Panel-style Conference Sessions

      10:24 - Trend 4: Unique badge delivery methods

      13:25 - Trend 5: Hosting virtual events

      17:10 - Trend 6: Sponsored restrooms (yes, seriously)!

      20:54 - Trend 7: Business vs. smart casual attire

      23:03 - Trend 8: Lunchtime networking activities

      26:54 - Trend 9: Badge ribbons for networking

      30:31 - Trend 10: Pickleball, healthy activities

      33:29 - Trend 11: After-hours entertainment

      40:19 - Trend 12: Closing Advice for 2025

      44:38 - Like, comment, subscribe, and connect with pc/nametag!

      46 min

    About The Event Connection

    From the publisher's feed

    Welcome to ”The Event Connection” by pc/nametag, your favorite place for event tips, trends and strategies! Join us as we share upbeat stories, emerging trends, and memorable moments shaping the events industry.