In part two of a two part episode, Tess and Keith talk with Anati Zubia  and Kelley Wyant about content marketing and why it is critical to keep  in touch with your members, attendees, and sponsors in the time of  Covid-19. This second part focuses on the tech you need to begin the  content marketing journey. We also chat about some of the industry news  including tech that disinfects!

Companies in Event Tech News:

Tech that disinfects – The Aertos 120-UVC drone and a robots shaped like a mini-fridge that spray hydrogen peroxide

Content Marketing - The Technology

Kelley Wyant

Kelley  Wyant is the founder and creative director of Grace Under Fire  Productions, a full-service content marketing firm. A graduate of  Northwestern University’s Medill School of Journalism, she’s spent the  last 15 years honing her craft as a writer, marketer, and event planner  for start-ups, established firms, and non-profit organizations.

Anati Zubia

Anati  Zubia excels in building and leading marketing and revenue operations  teams that serve high-growth SaaS and IT technology organizations. She’s  spent the last decade managing global brand strategies, building  revenue pipeline, and matching best-in-class humans with best-in-class  technologies for brands such as Attendify, Infusionsoft (Keap) and  Logicalis.

The Tech We Talk About

Learning Resources Anati Recommends:

In part one of this two part episode, Tess and Keith talk with Kelley  Wyant and Anati Zubia about content marketing and why it is critical to  keep in touch with your members, attendees, and sponsors in the time of  Covid-19. Part one focuses on the how and why of the content marketing  journey. We also chat about some of the industry news that is floating  around including a ProPublica report on the cancelling of the Houston  Rodeo.

Kelley Wyant

Kelley  Wyant is the founder and creative director of Grace Under Fire  Productions, a full-service content marketing firm. A graduate of  Northwestern University’s Medill School of Journalism, she’s spent the  last 15 years honing her craft as a writer, marketer, and event planner  for start-ups, established firms, and non-profit organizations.

Anati Zubia

Anati  Zubia excels in building and leading marketing and revenue operations  teams that serve high-growth SaaS and IT technology organizations. She’s  spent the last decade managing global brand strategies, building  revenue pipeline, and matching best-in-class humans with best-in-class  technologies for brands such as Attendify, Infusionsoft (Keap) and  Logicalis.

In this  episode, Tess and Keith talk with Tracy Leparulo about blockchain and  how it will make our attendee and member data more secure in the coming  years. Tess tells the world the not hidden secret that Keith is actually  Plannerwire and gets him to talk about his latest blog post, the one  where he thinks that Covid19 has done more damage to the industry than  most are letting on… And we got some news… India joins everyone else  saying Zoom isn’t safe and we disagree with everyone, Verizon screws up  the company behind video meeting platform BlueJeans by buying them, and  ComicCon is finally cancelled which is of course very sad.

In this episode, Tess and Keith talk with the Keatron Evans about the  cybersecurity issues we all must face to keep our attendees and members  data secure. Yes, we chat about Zoom.

Companies in Event Tech News:

Cybersecurty for Event and Association Professionals

In the episode, Tess and Keith talk with the amazing Amani Roberts about  creating a conference podcast using existing content and we learn about  what Google is up to with Hangouts.

Re-purposing Content to Create a Conference Podcast.

In the episode, Tess and Keith talk about avoiding some of the pitfalls when pivoting your live event to virtual. Some of the news includes Attendify's new virtual platform, Hio's new virtual networking features, and Splash Virtual's event marketing programs. 

Common Pitfalls when hosting a Virtual Event

We also throw in some talk of Entrepreneur Magazine's article, 111 Free Tools to Help You Through the Coronavirus Pandemic.