The Events Experience

After two challenging years for the events industry, Bishop-McCann’s President and Owner, Rob Adams, discusses lessons learned and how our agency was able to make it through those difficult times. Tune in to hear upcoming trends and innovations for events, along with why Rob feels confident in the event industry’s outlook. Topics include:

• Lessons learned in 2020 and 2021
• How Bishop-McCann was able to overcome the pandemic’s obstacles
• Industry trends for 2022
• Overall events industry outlook

Subscribe to The Events Experience, and create JOY wherever you go!

In this episode, Bishop-McCann’s Head of Creative & Production, Shannon McSpadden, discusses virtual events and how to elevate them to meet growing attendee expectations. Topics include: 

• How to create visually appealing virtual events
• Ways to combat Zoom fatigue
• Virtual entertainment considerations
• Key elements of virtual event production

Subscribe to The Events Experience, and create JOY wherever you go! 

In this case-study-style episode, Bishop-McCann’s strategic account manager Megan Roberts and executive producer Melissa Patruno review Krispy Kreme’s virtual US & Canada Operations Leadership Conference. The pair discuss what went into planning the doughnut giant’s virtual event and how they overcame challenges along the way to create a spectacular conference for the attendees viewing at home. Topics include: 

• Theme selection and integration
• Challenges faced and overcome
• Most memorable aspects of the event
• How our agency was able to execute successfully

Subscribe to The Events Experience, and create JOY wherever you go! 

Joined by Melissa Patruno, Bishop-McCann’s virtual superstar and executive producer, we discuss virtual events. Tune in to learn everything from platform selection to how to engage attendees. Topics include: 

• Virtual event platform considerations and challenges
• Virtual meeting trends and how they’ve shifted
• Longevity of virtual events
• Attendee engagement virtually

Subscribe to The Events Experience, and create JOY wherever you go! 

In this episode, we discuss health and safety for live corporate events. Amber Heintz, Bishop-McCann’s Vice President of Program Operations, discusses what you need to know when preparing for in-person meetings. Listen in to learn what health protocols you need to consider as you return to live programs. Topics include: 

• Health trends due to COVID
• Prevention strategies to minimize risk
• How to handle an outbreak
• Communications for live events

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Whether virtual, live, or hybrid, one thing is for sure: your event is not complete without gifting. In this episode, we talk with Rameka Jennings, a Gifting Guru at Eventure, to better understand event gifting and to learn the best corporate swag ideas. Topics include: 

• Virtual event gifting and ways to take it to the next level 
• Hybrid event gifting and how to bring both audiences together through gifting 
• Live event gifting and unique ideas for those in person 
• Overall gifting trends 

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With the expected increase in hybrid events comes a unique challenge: balancing two different audience types. Not only do you have people in person watching your event unfold, but you also have attendees behind their computer screens that you must cater to as well. In this episode, Devin Carver, the Director of Sales & Marketing at Bishop-McCann, explains how to master audience engagement for hybrid. Topics include: 

• What both live and virtual audiences expect from your event
• What is re-entry anxiety and how to alleviate it
• What to consider for a hybrid communications plan
• What are ways to bring both audiences together

Subscribe to The Events Experience, and create JOY wherever you go!