The Everett Coaching Podcast

Many service-based businesses hit a frustrating ceiling between $300,000 and $800,000 in revenue.

Not failing.

Not struggling.

But not breaking through either.

In this episode, Rich explores why this plateau happens — and why it’s rarely a strategy problem.

If you’ve ever felt capable of more growth but strangely stuck, this conversation will land.

• The difference between early-stage hustle and mid-stage leadership

• Why most businesses under $300k are still selling time

• The hidden bottleneck that appears between $300k–$800k

• Why control is the most expensive habit in service businesses

• How your plateau may actually be protecting you

• Why scaling requires an identity shift, not just better systems

Most business plateaus aren’t caused by fear of failure.

They’re caused by fear of losing control of what you’ve created, and who you’ve had to become to build it.

Growth doesn’t fail. Identity resistance does.

If part of you feels safer being the centre of everything, you’ll unconsciously rebuild the bottleneck — no matter how many systems you install.

• Where am I still the bottleneck?

• What decision am I avoiding delegating?

• What feels unsafe about growing beyond this level?

• Who would I need to become to lead at the next level?

If this episode resonated, the next step isn’t more information, it’s understanding your pattern.

To explore working together, visit:

everettcoaching.com

In this short but powerful episode, we pause to acknowledge the year that’s been, everything you’ve navigated, created, learned, and become throughout 2025.

Gratitude isn’t just a feel-good practice.

It’s a grounding tool that expands your awareness, strengthens your mindset, and reminds you of how far you’ve come.

And when used intentionally, it also becomes a way to shape your future.

In this episode, we explore:

• Why reflecting on your wins (big and small) matters

• How gratitude shifts your state and your identity as a business owner

• A simple guided exercise to help you recognise what 2025 gave you

• The “future gratitude” process, forecasting what you want to be grateful for in 2026

• How this exercise transforms your clarity, your focus, and your results

• Why this is one of the most powerful tools for aligned goal-setting

You’ll walk away with a deeper appreciation of 2025 and a clearer energetic roadmap for the year ahead — so you’re not just hoping for a great 2026, you’re consciously creating it.

Learn more about working with Rich:

https://www.everettcoaching.com

In this episode, we explore what it really takes to create the results you want in your business next year, and it has far less to do with tactics and far more to do with who you’re becoming.

If you want bigger outcomes, new opportunities, clearer direction, or a stronger business in 2026… you first need to look within.

Your mindset, your identity, your habits, and the standards you hold for yourself all shape what you create externally.

Learn more about working with Rich Everett. Visit: https://www.everettcoaching.com

In today’s episode, we dive into one of the biggest traps business owners and service providers fall into, discounting their rates.

Whether you charge by the hour, per session, or package your work, discounting can quietly erode your confidence, your positioning, your profitability, and ultimately the way clients value your work.

We explore:

• Why discounting creates the wrong expectations with clients

• The hidden cost of lowering your rates (it’s more than just money)

• How discounting undermines your authority and perceived value

• Why hourly rates make this issue even more damaging

• What to do instead of discounting, practical alternatives that protect your worth

• How to communicate your pricing confidently

• The mindset shift needed to stop justifying or apologising for your prices

If you struggle with sticking to your rates, feel guilty about charging what you’re worth, or feel pressure to give discounts to win work, this episode will give you clarity and a more empowered way forward.

Learn more about working with Rich Everett:

Visit: www.everettcoaching.com

$70K to 7 Figures: Case Study in Business Transformation

In this episode, Business Coach Rich Everett breaks down a powerful real-world case study, how one client went from plateauing at $70K in annual revenue to setting the foundations for a 7-figure business, in just three months.

You’ll discover:

• The exact mindset shifts that unlocked rapid growth
• The strategy Rich used to identify hidden bottlenecks and scale sustainably
• How to realign your focus and offer
• The key difference between “working harder” and “building leverage”
• Why inner growth and business expansion always happen hand-in-hand

If you’ve ever felt like you’re working hard but not breaking through to the next level, this episode will show you what it really takes to create quantum growth, both strategically and energetically.

To learn more about working with Rich:

www.everettcoaching.com

In this episode, Rich Everett explores one of the most powerful, yet often overlooked, forces shaping your business: your thoughts.

What you consistently think about becomes what you experience. Whether it’s growth, challenge, or stagnation, your business reality is a direct reflection of your mindset, beliefs, and internal dialogue.

Rich breaks down how thoughts form the foundation of your decisions, energy, and actions and how shifting your thinking can instantly shift what shows up in your business.

You’ll learn:

• Why your inner narrative influences clients, cash flow, and creativity
  

• How to spot limiting thought patterns that quietly block growth
  

• Simple mindset shifts that open new possibilities and opportunities
  

• Practical tools to realign your thoughts with your business goals

If you’ve ever wondered why certain areas of business feel “stuck” despite all your effort, this episode will help you see the hidden cause, and empower you to change it from the inside out.

Connect with Rich Everett:

Website: https://everettcoaching.com

Most business owners start their recruitment process by focusing on the position , but that’s often why new hires don’t last. In this episode, Rich breaks down a smarter, more effective approach to hiring: one that ensures alignment, loyalty, and long-term success.

You’ll learn the four steps to hiring the right person, in the right order:

1. Hire someone who’s a fit for you as the leader — someone who complements your style and can work independently while still staying accountable.

2. Make sure they fit your culture — they bring the right mindset and attributes to deliver excellence.

3. Ensure they align with your mission — they believe in where the business is going.

4. Finally, confirm they have the skills to do the job.

By flipping the traditional recruitment model, you’ll attract people who thrive in your environment, believe in your vision, and elevate your business.

Links for this episode:

www.everettcoaching.com

In this episode, Rich unpacks how rushing decisions from a place of fear or lack can actually delay your goals and put your business under unnecessary pressure. He shares insights from a real client story about rapid expansion, financial strain, and the power of making intentional, strategic choices. If you’ve ever felt like you’re hustling toward your next big move, this one’s for you.

Learn more about working with Rich at www.everettcoaching.com

We all love dreaming, planning, and talking strategy—but nothing changes without execution.

In this episode, Rich unpacks why execution is the ultimate game-changer in business. You’ll learn:

• Why ideas alone don’t build momentum

• What execution really looks like (hint: it’s not sexy)

• Why we avoid it—and how to overcome resistance

• How to build an execution-first mindset

• Why consistent action beats perfect strategy every time

If you’ve been stuck in planning mode, overthinking, or starting and stopping… this is your wake-up call.

💬 Ready to turn your ideas into results?

Visit www.everettcoaching.com and reach out via the contact form to connect with Rich.

Why You Should Have a Business Coach

with Business Coach Rich Everett | Everett Coaching

Most business owners wait too long to get support—staying stuck in the weeds, overwhelmed by decisions, and second-guessing their next move.

In this episode, Rich breaks down:

• Why doing it all yourself is a trap

• What a great business coach actually does

• The real changes clients experience when they invest in coaching

• When to know it’s time for support

• And how to choose the right coach for you
  

Whether you’re feeling stuck or just want to grow smarter (not harder), this episode will give you the insight, and maybe the nudge, you need to take the next step.

💬 Ready for support?

Visit www.everettcoaching.com and fill out the contact form to connect with Rich.