The Everlasting Business Podcast with Ari Meisel and Gregg Schoenberg

The Everlasting Business Podcast with Ari Meisel and Gregg Schoenberg

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The Everlasting Business Podcast with Ari Meisel and Gregg Schoenberg episodes

  • #5: And on the 8th Day, God Created Beer: Timeless Business Lessons from the World's Holiest Breweries

    Join us as we explore the fascinating history of monastic beer brewing and the business lessons we can learn from it. We discuss the Weltenburg Abbey brewery, one of the oldest breweries in the world, founded in 1050 and located in a Benedictine monastery. Listen in as we uncover the idea that many of the world's oldest companies sell vices and necessities, and how many of these breweries are connected to religious institutions. We also touch on the rise of non-alcoholic beer and the opportunities it presents for companies in today's market.

    In this episode, we also examine the success of celebrity liquor launches. We discuss the importance of the experience and stories behind products in boosting marketing, branding, and customer engagement. Discover how entrepreneurs often view their missions and companies in a semi-religious sense, and how beer has played a role in fostering a sense of community over time. We also consider the ways entrepreneurs can use new methods to foster community in a post-COVID environment. Don't miss out on these valuable insights into the world of beer, community, and entrepreneurship.

    25 min
  • #4: Putting a Stake Through the Heart of Blitzscaling

    In today's episode, we tackle the often-glamorized concept of Blitzscaling and discuss why it might not be the best approach for every entrepreneur. We share our thoughts on how many successful businesses have thrived for centuries without resorting to hyper-growth, and explore Kaizen, the Japanese philosophy of continuous improvement, as a more sustainable alternative to scaling. Listen in as we also discuss the potential erosion of company values and leadership culture when growing too quickly.

    We then explore the idea that scaling a business is not always the right approach to success, and consider the importance of self-sufficiency in long-term business stability. We discuss examples of successful one-person operations and emphasize the need to evaluate the goals of a business before deciding to scale. Join us as we examine the unique challenges certain industries face, such as airlines, where scaling might be a necessary component of success.
    Finally, we discuss the challenges and implications of scaling with AI, touching on how rapid technological advancements can make it difficult for businesses to keep up and make quick decisions. We highlight the potential pitfalls of having too many rules, and how this can lead to a lack of control and imbalance within a company. As we wrap up, we encourage you to consider alternative pathways to success and the potential of leveraging technology to build a thriving business without the need for hyper-scaling.

    24 min
  • #3: What do 19th Century EMTs and Lloyd's of London Have in Common?

    What can 19th century EMTs and the thriving success of Lloyd's of London teach us about the power of incentives? In this intriguing exploration, we uncover how understanding incentives can impact outcomes and the importance of properly incentivizing employees, using historical examples that demonstrate their significance.

    We also discuss the importance of networks in insurance, drawing parallels to modern companies like Airbnb and Uber, as well as historical examples like the Tontine coffee house in New York. Tune in for an enlightening and thought-provoking episode about the role of incentives in business success.

    37 min
  • #2: Using Stress Inoculation as a Secret Weapon to Achieving World Class Performance

    Stress inoculation: a crucial tool for emergency responders like EMTs in active shooter scenarios. But did you know that it's about more than just exposure to stress? It involves changing the set point at which the body's stress systems activate, and can even help individuals become world-class performers.

    In this episode of Everlasting Business, we explore stress inoculation training and its applications, such as Tactical Emergency Casualty Care (TECC) training. Learn about the importance of preventing the fight or flight response from taking over higher-level thinking and the power of premeditating bad scenarios to improve your reactions. We also touch on effective decision-making, planning for different scenarios, and the impact of training on how we respond to stressful situations. Listen in as we share valuable insights about allocating energy wisely and controlling where it is focused.

    37 min
  • #1: Illuminating Success: Lessons from Cire Trudon, the World's Oldest (and Fanciest) Candle Maker to Kings, Celebrities and the Almighty

    Discover the fascinating history of Cire Trudon, the world's oldest luxury candle maker, and uncover the secrets behind their centuries-long success. Our exploration takes us from the Royal Court and the popularity of white beeswax, to the incredible staying power of this storied company. With lessons modern businesses can apply today, you won't want to miss this captivating discussion on the importance of craftsmanship, narrative, and pricing in creating unforgettable experiences for customers.
    We also dive into the world of scent and environmental triggers, examining how Cire Trudon's Ernesto candle is crafted to evoke specific memories and emotions. Delve into the power of scent, the longest-lasting memory of all our senses, and learn how environmental triggers can help us get into work mode or even explain why the sound of running water makes people feel like they have to go to the bathroom.
    Finally, we take an in-depth look at the value creation chain and how your business can learn from Cire Trudon's legendary success. Embrace the importance of attention to detail, commitment to quality, and the art of selecting the right goods to convey a sense of importance and create a loyal customer base.

    28 min
  • The Everlasting Business Podcast
    Welcome to the Everlasting Business podcast with your hosts, Ari Meisel and Gregg Schoenberg. Ari, the renowned productivity expert and business coach, and Gregg, an experienced financial executive and CEO whisperer, join forces to help leaders transcend the ordinary and build lasting legacies. With their combined expertise, they explore the timeless principles that empower businesses to stand the test of time.
    Delve into thought-provoking conversations as Ari and Gregg uncover the secrets of longevity, resilience, and adaptability. Learn from their unique perspectives on navigating the challenges of today while laying the foundations for a prosperous and enduring future. Now, let's embark on this journey of discovery with Ari and Gregg in another insightful episode of Everlasting Business.
    2 min

About The Everlasting Business Podcast with Ari Meisel and Gregg Schoenberg

From the publisher's feed

The Everlasting Business podcast, hosted by Ari Meisel and Gregg Schoenberg, brings together expertise from a productivity coach and a financial executive to uncover the time-tested principles that fortify businesses for the long haul. The podcast delves deep into the world of business, from exploring the secrets behind the centuries-long success of iconic brands to understanding the power of stress inoculation and incentives.