What happens when one of the most emotional journeys a woman can take meets one of the most powerful technologies of our time?

In this episode, I sit down with Dr. Cristina Hickman, embryologist, scientist, and founder of Avenues, a clinic reimagining fertility care through the integration of artificial intelligence. With over two decades of experience shaping IVF laboratories around the world, Cristina is now focused on a singular question: how do we move beyond guesswork in reproductive medicine, while continuing to honour the human experience?

Dr Cristina’s path into fertility care is anything but traditional. Beginning in marine biology and oceanography, her early fascination with how life begins, and how it can be predicted, led her into molecular biology and embryology, where she trained on pioneering techniques at the very forefront of the field. What followed was a global career spent building labs, advising clinics, and quietly influencing the systems that underpin modern fertility treatment today.

Fertility is deeply personal to Dr Cristina and this is reflected by the philosophy of 'omotenashi' which underpins the patient experience at Avenues: a clinic designed to feel calm and human, anticipate every need/preference, give patients access to their own data in real time, and provide care that treats emotional wellbeing as essential, not secondary.

At the heart of the episode is a powerful reframe of what AI can actually do in medicine. Rather than replacing clinicians, Cristina describes it as a tool that enhances human judgement, bringing clarity to a process historically shaped by subjectivity and inconsistency. With embryos generating billions of data points, AI offers a way to see patterns the human eye simply cannot, helping to personalise treatment and improve outcomes.

We also explore the bigger picture: Dr Cristina speaks candidly about why trust, explanation, and human oversight must remain central as the technology evolves, and the urgent need for more equitable, transparent care.

This is a conversation about innovation, but also about responsibility. About building systems that are not only smarter, but kinder. And ultimately, it’s a reminder that even in the most advanced corners of medicine, this work is, and always will be, deeply, profoundly human.

If you enjoy this episode, please follow and leave a rating and review. Thank you for listening!

To learn more about Avenues, visit the website here.

What if new mothers were treated with the same level of attention, expertise, and reverence as their newborns?

In this powerful season-finale conversation, I sit down with Hiba Siddiqui, founder of The Tenth—a groundbreaking postpartum wellness service redefining what support can (and should) look like for new mothers. Women can either check into The Tenth's retreat at London’s Mandarin Oriental or receive postpartum care in the comfort of their home, The Tenth delivers deeply personalised, round-the-clock care during the most vulnerable early days after birth.

Inspired by Eastern traditions that honour the first 40 days postpartum, The Tenth places the mother at the centre, combining 24/7 baby care, expert-led parenting guidance, wellness therapies, emotional and mental health support, and meaningful community connection. It’s a model that asks an important question: why have we ever expected women to do this alone?

In this episode, we explore:

• The reality of motherhood, and why it isn’t always instinctive or easy
• Why so many women struggle silently in the postpartum period
• How structured, compassionate support can be truly transformative
• Hiba’s own journey of becoming a mother and how it sparked The Tenth...and so much more!

If you’ve ever wondered how postpartum care could be better, or wanted to feel seen in the realities of early motherhood, this episode is for you.

If you enjoy listening, I’d be so grateful if you followed the show or left a rating or review.

Thank you for being here and thank you for listening!

***

LINKS

The Tenth website

The Tenth on Instagram

Rebecca Crawforth is the powerhouse founder of Navy Professional, the beauty tool brand trusted by celebrity technicians around the world and celebrated for setting the gold standard in quality.

Navy was born from Rebecca’s determination to give beauty professionals access to the kind of premium, durable, rust-resistant tools that other industries take for granted. And behind that mission lies an extraordinary personal story.

In this episode, Rebecca opens up about the grit, courage, and unshakeable resilience that have shaped her journey, both as an entrepreneur and as a woman who has navigated more than her fair share of life’s curveballs.

We dive into:

✨ Becoming a mother at 20 and how it changed everything

✨ Introducing beauty salons into shopping malls long before it was the norm

✨ The health scare that forced her to slow down, and sparked the idea for Navy

✨ The realities of building a standout brand from the ground up

✨ Creating the life she longed for as a child

✨ What success and legacy truly mean to her...and so much more.

This conversation is uplifting, honest, and deeply inspiring. Rebecca’s story is a powerful reminder that even when life doesn’t go to plan, hard work, resilience, and kindness can lead you somewhere extraordinary.

If the episode resonates, I’d love for you to follow the show or leave a rating or review — it really helps more people find the podcast.

Enjoy the episode, and thank you so much for listening.

***

LINKS

NAVY website

NAVY on Instagram

NAVY on TikTok

Aoife Matthews & Jennifer O'Connell are two of the three powerhouse co-founders of SISTERLY, a supplement brand dedicated to developing superior quality, scientifically-backed supplements designed specifically with the female body in mind.

Their star product - The Elevator - is the most powerful supplement on the market for women. It is an evidence-based, supercharged, daily multi-nutrient that combines 23 ingredients in one pure, potent, powder sachet to help elevate energy and immune defences, and replace the supplement graveyard in your home.

Aoife and Jennifer are both incredibly accomplished, highly driven and deeply intuitive. They are also wonderfully kind and warm. They are the sort of women I aspire to be.

In a space where it would have been so easy for them to take shortcuts in favour of the bottom line, their integrity and commitment to making a real contribution to women's health is something I deeply admire.

We cover so much in this episode, including:

• how little time and money has been invested in women's health, particularly in the supplement space (did you know clinical trials did not take women's bodies into account until 1993(!) and today, less than 5% of research funding is spent on female health?).
• how their lived experience as women juggling a million things and often running themselves down in the process, led to the idea of developing a one-stop solution to ensure that busy women were getting the nutrients they needed and feeling good in their bodies as they did it all.
• their unwavering commitment to ensuring that there were no compromises when it came to the quality, bioavailability and dosage of ingredients when formulating The Elevator. In their own words "SISTERLY was made for our mothers, sisters, girlfriends and ourselves - so only the best will do".
• what made Jennifer and Aoife decide it was time to take the leap and leave behind their successful careers (as a barrister and investment banker respectively) to build SISTERLY.
• how building SISTERLY has redefined their the definition of success and given them a whole new sense of purpose.

If you enjoy this episode, I'd love if you could follow, rate and leave a quick review -it helps more than you know!

Enjoy! Thank you for listening.

***

LINKS

SISTERLY website

SISTERLY on Instagram

The Every Muse Podcast on Instagram, and TikTok

Aoife Matthews & Jennifer O'Connell are two of the three powerhouse co-founders of SISTERLY, a supplement brand dedicated to developing superior quality, scientifically-backed supplements designed specifically with the female body in mind.

Their star product - The Elevator - is the most powerful supplement on the market for women. It is an evidence-based, supercharged, daily multi-nutrient that combines 23 ingredients in one pure, potent, powder sachet to help elevate energy and immune defences, and replace the supplement graveyard in your home.

Aoife and Jennifer are both incredibly accomplished, highly driven and deeply intuitive. They are also wonderfully kind and warm. They are the sort of women I aspire to be.

In a space where it would have been so easy for them to take shortcuts in favour of the bottom line, their integrity and commitment to making a real contribution to women's health is something I deeply admire.

We cover so much in this episode, including:

• how little time and money has been invested in women's health, particularly in the supplement space (did you know clinical trials did not take women's bodies into account until 1993(!) and today, less than 5% of research funding is spent on female health?).
• how their lived experience as women juggling a million things and often running themselves down in the process, led to the idea of developing a one-stop solution to ensure that busy women were getting the nutrients they needed and feeling good in their bodies as they did it all.
• their unwavering commitment to ensuring that there were no compromises when it came to the quality, bioavailability and dosage of ingredients when formulating The Elevator. In their own words "SISTERLY was made for our mothers, sisters, girlfriends and ourselves - so only the best will do".
• what made Jennifer and Aoife decide it was time to take the leap and leave behind their successful careers (as a barrister and investment banker respectively) to build SISTERLY.
• how building SISTERLY has redefined their the definition of success and given them a whole new sense of purpose.

If you enjoy this episode, I'd love if you could follow, rate and leave a quick review -it helps more than you know!

Enjoy! Thank you for listening.

***

LINKS

SISTERLY website

SISTERLY on Instagram

The Every Muse Podcast on Instagram, and TikTok

This week on the podcast, we’re diving deep into the world of dating, energy, and self-worth with the incredible Amy Nobile Messing—one of the most sought-after holistic dating coaches out there.

Amy’s unique approach blends the magic of human connection with the reality of modern dating apps, helping people shift their focus inward and become the kind of person who naturally attracts aligned, meaningful relationships.

Her advice isn’t just for singles—it’s a total life hack for anyone looking to level up their self-awareness and relationships.

In this episode, we explore:

✨ The #1 predictor of dating success (and it’s probably not what you think)

✨ Amy’s intentional, values-based dating strategy

✨ What getting “the ick” really says about you

✨ The hidden pressure women feel to "do" dating the right way

✨ How tapping into your feminine energy can become your superpower

✨ Why real chemistry isn’t always about sparks and butterflies

✨ How to reframe rejection and take your power back

✨ Ghosting culture (and how to deal with it)

...and so much more.

Whether you're swiping on apps, healing from heartbreak, or just curious about how to attract better connections, this episode is a must-listen.

🎧 If you enjoy the show, I’d love if you could follow, rate & leave a quick review—it truly helps more than you know!

Follow along on Instagram & TikTok: @every_muse_

***

LINKS

Amy's website

Amy's instagram (if you send her a DM she will send you her 'core values' quiz!)

Elspeth is an award-winning publicist and the founder of Artists' Way Agency. During her career, she has managed campaigns for breakthrough artists such as FLO and Holly Humberstone, to global superstars such as Sigrid, Glass Animals, Post Malone and Ariana Grande to name a few.

What makes Elspeth incredibly successful is her knack of knowing how to connect and tell us her artists' unique stories in a way that is true and authentic but also creatively serves their music in an ever-changing media landscape.

In this episode, we cover:

• Elspeth's unique and exceptional career trajectory;

• how she created her own luck in the music industry;
• the role of a music publicist;
• the joy she feels in creating connections, setting scenes and storytelling;
• what success means to her;
• how burnout and her Saturn Return led Elspeth to create her own agency, which allows her to serve her clients more creatively and authentically;
• her experience working with musicians like Sigrid, Hak Baker, and Paris Paloma and many more!

If you enjoy this podcast, I would love if you could follow and leave a review. Thank you!

Follow on Instagram and TikTok @every_muse_

***

LINKS

Artists' Way Agency

Artists' Way on Instagram

Elspeth on Instagram

Tadiwanashe is a poet and the co-founder of @futurepeopleco - an organisation with a mission to create spaces where community, imagination and conversation come together.

Her poetry delves into themes of womanhood, belonging, culture and race. She is deeply insightful and I'm so grateful for her openness to share her lived experience on the podcast.

In this episode, we cover:

• How living all over the world shapes your understanding of people and cultures
• What ‘home’ means
• Not needing to be labelled to know who you are
• Tadiwa's pivot from the corporate world to becoming a poet
• Why purpose is important for our wellbeing
• Honouring yourself

...and so much more!

If you enjoy this podcast, I would love if you could follow and leave a review. Thank you!

Follow on Instagram and TikTok @every_muse_

***

LINKS

Tadiwa on Instagram

Future People Collective on Instagram

Daisy Harvey is the founder of the Loom app - a revolutionary platform which is changing how we think about fashion, and our behaviour as consumers.

In a nutshell, Loom is a sustainable fashion marketplace that connects customers with designers to tailor or custom-make clothes from existing pieces - solving the problem of all the unworn clothing in your wardrobe.

If you would like to reimagine your clothes, you can use the DISCOUNT CODE: everymuse for 10% off.

This conversation with Daisy is such a special one - she openly shares the ups and downs of her journey to date, so that we can all learn what it takes to build a successful business.

In this episode, we cover:

• the impact of gentle power
• feeling lost
• the importance of living in alignment with your values and purpose
• forging forwards from our failures
• how Loom is changing the game when it comes to sustainable fashion
• not being afraid to reach out and ask for help

and so much more!

If you enjoy this episode, I would love if you could follow and leave a review. Thank you!

Follow us on Instagram and TikTok @every_muse_

***

LINKS

The Loom App website

Loom App on Instagram

Daisy on Instagram

WELCOME TO SEASON 2!

In this very special conversation, I talk to Catherine Joy White - a beacon of light in the world.

Cat is an actress, author, producer and gender advisor to the United Nations. She also runs her own production company, Kusini Productions, which is dedicated to creating opportunities and championing the voices of black women. In 2022, she was included in Forbes' 30 under 30 list.

In her poignant and uplifting book, 'This Thread of Gold', Cat inspires us with the stories of how black women through history have found a way to survive and thrive in the face of oppression. It's a gorgeous read and I highly recommend it (linked below).

For someone so accomplished and successful, Cat is disarmingly humble and gracious. Her passion thrums through her, and listening to her makes you feel like everything is possible.

We talk about:

• the external influences that play a role in silencing us
• Michaela Coel's inspiring speech about seeing what comes to you in the silence
• reclaiming your voice
• navigating stereotypes
• the quiet power of the ones that aren't the loudest people in the room
• what beauty means to us

and so much more!

If you enjoy this episode, I would love if you could follow and leave a review. Thank you!

Follow us on Instagram @every_muse_

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LINKS

This Thread of Gold: A Celebration of Black Womanhood

Kusini Productions

Cat's iMDb profile