In this episode, I sit down with Julie Heinrich, a business coach for bakers and food entrepreneurs, to unpack her incredible journey from a home baker to the founder of Booked Out Baker.

Julie shares how she started her baking business at just 16, navigated imposter syndrome, and evolved into a confident CEO who now helps other bakers turn their passion into profitable, booked-out businesses.

In this episode, you’ll learn:
✨ How to overcome imposter syndrome and own your genius
✨ The importance of identity work in building a scalable business
✨ How to create offers and programs that truly serve your clients
✨ Why long-term growth beats quick wins and viral strategies
✨ How attending live events and masterminds accelerates your confidence and business impact

Julie also opens up about her experience with my ICONIC Mastermind, the evolution of her offer suite, and the transformative power of showing up even when you feel scared. This episode is packed with insights for bakers, food entrepreneurs, and coaches ready to level up their business, brand, and confidence.

Connect with Julie Heinrich
Instagram: @julieheinrich.official

🔥 Whether you’re an online coach, service provider, or creator ready to expand your impact, this episode will help you rewire your subconscious, elevate your identity, and lead your brand with conviction.

Follow Evie on Instagram:
https://www.instagram.com/itseviedawson/

Iconic Mastermind:
https://eviedawson.com/iconic-mastermind

1:1 Private Mentorship with Evie:
https://eviedawson.com/private-coaching-with-evie-dawson

In this episode, I interview somatic healing and embodiment coach Leni Sundermeier to unpack the powerful connection between your body, emotions, and business growth.

We dive deep into how nervous system regulation impacts your ability to hold success, wealth, and visibility — and why traditional mindset work alone often isn’t enough. Leni shares how somatic healing helps women move beyond self-sabotage, burnout, and perfectionism by learning to feel instead of fix.

If you’ve ever wondered why you “know all the strategy” but still feel stuck, anxious, or disconnected — this conversation will show you how creating safety in your body becomes the foundation for sustainable success.

What you’ll learn in this episode:
✨ Why awareness alone isn’t enough without body integration
✨ The real reason so many women experience emotional burnout and dysregulation
✨ How somatic work bridges the gap between mindset and true embodiment
✨ The role your nervous system plays in money, worth, and self-trust
✨ How to stop numbing, scrolling, or overworking — and start feeling safe in success

Connect with Leni Sundermeier:
Instagram: @leni.love
Website: https://www.lenilove.life
Free 5-Day Ritual to Connect with Your Body: join.lenilove.life/the-reclaim-ritual
Podcast – The Between Space: Listen on Spotify

🎥 Watch Leni’s Reconnect Masterclass — an experiential 30-minute body-based practice where Leni guides you to land in your body, move energy, and reconnect beyond the mind.

🔥 Whether you’re an online coach, service provider, or creator ready to expand your impact, this episode will help you rewire your subconscious, elevate your identity, and lead your brand with conviction.

Follow Evie on Instagram:
https://www.instagram.com/itseviedawson

1:1 Private Mentorship with Evie:
https://eviedawson.com/private-coaching-with-evie-dawson

Savage Sales:
https://eviedawson.com/savage-sales

In this episode, I sit down with business mentor Alex Najarian to unpack what’s really holding you back from your next level of income, visibility, and leadership.

If nothing changes in the next 180 days—your results, your confidence, and your impact will stay exactly the same. This conversation is your wake-up call to stop outsourcing your power to strategy and start rewiring the identity that drives it.

Alex and I dive deep into subconscious beliefs, energetic leadership, and the inner work required to step into your next level—without burnout, hustle, or fear of being seen.

What you’ll learn in this episode:
👉🏼 How fear disguises itself as logic and keeps you playing small
👉🏼 The subconscious patterns blocking your next income leap
👉🏼 Why comfort is your biggest business risk
👉🏼 How to embody self-leadership & show up as the woman who already has it all
👉🏼 The identity and energetic upgrades that make scaling inevitable

Alex Najarian's Instagram page:
https://www.instagram.com/alexnajarian

✨ Whether you’re an online coach, service provider, or creator ready to expand your impact—this episode will help you rewire your subconscious, elevate your identity, and lead your brand with conviction.

Follow Evie on Instagram:
https://www.instagram.com/itseviedawson

1:1 Private Mentorship with Evie:
https://eviedawson.com/private-coaching-with-evie-dawson

Savage Sales:
https://eviedawson.com/savage-sales

If nothing changes in the next 180 days… where will you be?

In this powerful episode, I unpacks the real reason you keep hitting the same walls in business and life — and why fear, comfort, and subconscious safety are silently running the show.

This isn’t about strategy. It’s about identity. Because until your subconscious believes you’re safe to hold more — more money, more success, more visibility — you’ll keep playing small, no matter how hard you work.

Inside this episode, you’ll learn:
✨ How to recognize when fear is disguising itself as “logic” or “timing”
✨ The subconscious patterns keeping you in the same income level
✨ Why comfort is your biggest business risk
✨ How to shift from survival to self-leadership
✨ The identity upgrade required to become the woman who already has it all

This is your wake-up call to stop waiting for the perfect moment and start becoming the version of you who leads, believes, and builds differently. Because if nothing changes in 180 days… everything stays the same.

Prefer to watch the Instagram Live replay of this episode instead?
👉🏼 Watch It Here

Follow Evie on Instagram:
https://www.instagram.com/itseviedawson/

Iconic Mastermind:
https://eviedawson.com/iconic-mastermind

1:1 Private Mentorship with Evie:
https://eviedawson.com/private-coaching-with-evie-dawson

Struggling to stand out online? In this episode, I reveals how to discover your unique content blueprint so you can create content that feels natural, fun, and magnetic—without relying on cookie-cutter frameworks or copying trends.

Inside, you’ll learn:
💸 Why traditional content frameworks block your creativity (and what to do instead)
💸 How to create authentic content that converts without feeling forced
💸 The role of energy, conviction, and feminine flow in powerful content creation
💸 How to stop outsourcing your voice and start attracting premium, soul-aligned clients

If you’re an online coach or service provider ready to build a personal brand that sells effortlessly, this episode will help you step into your essence, own your message, and finally trust your natural creative flow.

Join the SECRET PROJECT WAITLIST ♥️ If you’re craving your biggest season of sales yet, get on the list.

Follow Evie on Instagram:
https://www.instagram.com/itseviedawson/

Iconic Mastermind:
https://eviedawson.com/iconic-mastermind

1:1 Private Mentorship with Evie:
https://eviedawson.com/private-coaching-with-evie-dawson

Are you spending hours perfecting Canva graphics or stressing over sales tactics, yet still struggling to sell your offers? The truth is, dream clients don’t buy because of the prettiest content—they buy because your offer speaks directly to their deepest desires and identity.

In this episode, I shares proven SELL Method for creating an offer that sells itself—no endless sales calls or pushy strategies required. 

You’ll learn:
👉🏼 How to speak to your client’s true desires (not just what you think they need)
👉🏼 How to eliminate what’s failed before and position your offer as a fresh, powerful solution
👉🏼 How to layer proof and possibility with storytelling that builds subconscious certainty
👉🏼 How to link your offer to identity, so clients feel pulled toward your work without resistance

Whether you’re an online coach or service provider ready to attract premium clients with ease, this episode will help you craft offers that stand out in a saturated market and convert without pushy sales calls.

Join the SECRET PROJECT WAITLIST ♥️ If you’re craving your biggest season of sales yet, get on the list.

Follow Evie on Instagram:
https://www.instagram.com/itseviedawson/

Follow Evie on YouTube:
https://www.youtube.com/@itseviedawson

1:1 Private Mentorship with Evie:
https://eviedawson.com/private-coaching-with-evie-dawson

Scaling your business to 7 figures isn’t about finding the “perfect” funnel, the next certification, or the magic sales script. The truth? It’s about the lessons no one wants to tell you—the messy action, the mindset shifts, and the unsexy consistency that actually create results.

In this episode, I’m sharing the 20 biggest lessons I wish I knew before building a multi-6 and 7-figure personal brand. These are the hard truths that separate the women who stay stuck from the ones who become ICONIC leaders in their space.

Inside, you’ll learn:
👉🏼 Why failing faster is the shortcut to scaling faster
👉🏼 How perfectionism and hesitation secretly keep you broke
👉🏼 Why staying stuck at the same revenue means you need different actions
👉🏼 The entitlement trap that stops 90% of entrepreneurs from ever hitting 7 figures
👉🏼 The truth about money blocks, visibility blocks, and the “magic pill” myth
👉🏼 Why speed, creativity, and messy action will outwork any perfect strategy
👉🏼 The mindset + energetics shifts that fuel consistent growth

If you’re a female entrepreneur in your 20s–40s—an online coach or service provider ready to grow her income, attract premium clients, and build a magnetic personal brand—this episode is the blueprint you need.

Join the ICON ERA FREE TELEGRAM GROUP for weekly trainings on Messaging, Sales, Leadership & Activating your ICONIC Era ♥️

Follow Evie on Instagram:
https://www.instagram.com/itseviedawson/

Follow Evie on YouTube:
https://www.youtube.com/@itseviedawson

1:1 Private Mentorship with Evie:
https://eviedawson.com/private-coaching-with-evie-dawson

Are you building the business you want—or the business you think you should? In this episode, I’m diving deep into the identity shift that separates struggling coaches from iconic industry leaders.

If you’ve ever felt stuck attracting clients, undercharging, or wondering why sales feel hard, this is the mindset and branding reset you’ve been waiting for.

You’ll learn:
👉🏻 What really slows down your business growth
👉🏻 Why you can’t out-hustle limiting beliefs
👉🏻 The 3 types of speed that collapse time and make you unstoppable
👉🏻 How to make faster decisions, squash fear, and move before you feel ready

This isn’t about more strategies—it’s about becoming the woman who naturally calls in wealth, recognition, and global impact.

Join the ICON ERA FREE TELEGRAM GROUP for weekly trainings on Messaging, Sales, Leadership & Activating your ICONIC Era ♥️

Follow Evie on Instagram:
https://www.instagram.com/itseviedawson/

Follow Evie on YouTube:
https://www.youtube.com/@itseviedawson

1:1 Private Mentorship with Evie:
https://eviedawson.com/private-coaching-with-evie-dawson

For the longest time, I thought staying comfortable meant I was doing the “safe” thing in business. But here’s the truth I had to face: avoiding discomfort was keeping me weaker, costing me money, and stopping me from stepping into my next level.

In this episode, I share a powerful conversation I had with a client who’s launching a disruptive new agency—and the resistance that came up for her during the process. I’ll walk you through why discomfort is actually the doorway to expansion, and how shifting your identity around it changes everything.

What you’ll learn in this episode:
💸 The real reason avoiding discomfort is secretly costing you clients & cash
💸 How resistance shows up when you’re launching, pivoting, or raising your prices
💸 The mindset shift I personally use to turn fear into momentum
💸 Why the entrepreneurs who thrive aren’t the ones avoiding fear—they’re the ones moving with it

If you’ve been putting off a launch, delaying a new offer, or playing small because it feels uncomfortable—this episode will change how you see resistance forever.

Join the ICON ERA FREE TELEGRAM GROUP for weekly trainings on Messaging, Sales, Leadership & Activating your ICONIC Era ♥️

Follow Evie on Instagram:
https://www.instagram.com/itseviedawson/

Follow Evie on YouTube:
https://www.youtube.com/@itseviedawson

1:1 Private Mentorship with Evie:
https://eviedawson.com/private-coaching-with-evie-dawson

Speed doesn’t mean hustle. In fact, hustling harder might be the exact thing keeping you stuck.

In this podcast episode, I talk about why speed is your biggest advantage in business right now, and why perfectionism and overthinking will cost you more than any failed launch ever will.

You’ll learn:
💸 What really slows down your business growth
💸  Why you can’t out-hustle limiting beliefs
💸  The 3 types of speed that collapse time and make you unstoppable
💸 How to make faster decisions, squash fear, and move before you feel ready

This is about building self-trust, killing perfectionism, and creating momentum that actually grows your business in 2025 and beyond.

Join the ICON ERA FREE TELEGRAM GROUP for weekly trainings on Messaging, Sales, Leadership & Activating your ICONIC Era ♥️

Follow Evie on Instagram:
https://www.instagram.com/itseviedawson/

Follow Evie on YouTube:
https://www.youtube.com/@itseviedawson

1:1 Private Mentorship with Evie:
https://eviedawson.com/private-coaching-with-evie-dawson